Impact of COVID-19 on International Tourism Industry

TOURISM AND TOURISTS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Using Practical examples, critically evaluate the impact of the COVID-19 pandemic on the
international tourism industry..........................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Tourism industry comprises of various different type of services to the customers and this
include services like travelling, booking, hospitality and many more. In the present time due to
the spread to COVID-19 international travelling is being affected and therefore due to which
economical growth of the associated industry is being affected. Evaluation of the impact of
COVID-19 in the tourism industry is being done in this essay; with that analysis on the
appropriate steps which are also being taken is also being evaluated.
MAIN BODY
Using Practical examples, critically evaluate the impact of the COVID-19
pandemic on the international tourism industry
The hospitality industry is one of the primarily recognized industry which is being
associated with the travelling industry. The hospitality industry is the broad category of various
fields within the service sector which provide various categories of services to the customers like
food, lodging, hotels and many more. The Hospitality industry is the market industry which is
the collection of various businesses which tend to provide various types of services to the
customers (Wen and et.al, 2020). The tourism industry also comprises of airlines industry, travel
agencies, restaurant and hotel chains and many more.
In wider organizational context there are various type of corporations which are often
being associated within the tourism industry and this include international tourism industry like
transportation, Booking.com and many more online reservation making companies. Which tend
to provide booking options to a wide range of customers at various geographic area. Therefore
since the travelling is being reduced between countries and therefore because of which local
hospitality providing restaurants, hotels, motel, lodges and many more have to face significant
loss. Impact of COVID-19 can be seen in the case at which the corporation is being able to
achieve the type of sales which is being required to resource it with high economic growth.
Therefore due to which companies have to make several efforts by which it tend to ensure that it
is being able to take appropriate steps by which efficient sales are being achieved.
Hospitality industry tends to provide various types of services to the customers in which
the customers tend to establish a direct contact with the company. Through this they are being
empowered to utilize the type of hospitality services which are being provided. In other words a

traditional approach is often being implemented by the industry to ensure high level of customer
satisfaction. Due to global spread of COVID-19 governments all across the globe have
established total lockdown within their country. Therefore due to which number of potential
customers for the hospitality industry is drastically being decreased and thus due to which a
significant decline is to be seen in the overall economic growth.
Since the overall number of sales has been decline, therefore in order to maintain
company’s sustainability within the market place. Organizations operating within the hospitality
industry have to take several cost reducing methods, by which overall organizational
expenditures in terms of performing daily operations is to be reduced. Thus in order to minimize
expenditures, several companies has minimized their staff, by eliminating several employees
(Roy and Chaube, 2021). Thus with this approach companies are being able to reduce the
expenditure which is to be made in terms of providing a fixed monthly sales. Also with this
approach companies are being assured that they are able to maintain their economic background
by which it can continue its high level of services to the customers. With that companies also
make several efforts to attract new customers towards the corporation and this was being
achieved by establishing several cost reduction offers (Arachchi and Gnanapala, 2020). With this
approach corporate are being able to assure that it is able to maintain its sales and level of
services which are being provided to the customers. Through this approach a higher
organizational image is being developed in front of customers by which customers are being
empowered to create a brand personality of the companies operating within the hospitality
industry. With that this is also important for the corporate also due to the fact that with this
approach customer’s level of engagement with the institute is being maintained and thus the
chances of brand switching is also being reduced, despite of COVID-19 lockdown.
As per governmental criteria’s a total lockdown was being established, but since some
relaxations are being given by the government. Therefore several companies are making several
efforts to increase their customer base by which efficient sales are being achieved in order to
maintain its economic growth. But also on that other hand companies have to ensure that proper
governmental criteria’s are being fulfilled (Ratten and Jones, 2021). Thus due to which several
precautionary steps have to be taken, implemented and integrated within the future work
progress deciding approach. These precautionary steps are being consist of various steps like
checking the COVID-19 status of the employees as well as of the customers. Establishing proper