Tourism And Travel Assesment Report

Tourism And Travel 0
Tourism and travel
System04116
8/28/2019

Tourism And Travel 1
Contents
Introduction......................................................................................................................................2
Destination management plan for a new south wales......................................................................2
Overview......................................................................................................................................2
Key stakeholders..........................................................................................................................2
Products........................................................................................................................................2
Objectives.....................................................................................................................................4
Roles & structure of destination management organizations.......................................................4
Emerging trends/changes.............................................................................................................5
Strategies for next destination management plan............................................................................8
Conclusion.......................................................................................................................................8

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Introduction
This report is prepared in regards to the destination management organizations and their
role, structure, and relationship with a range of tourism stakeholders. In this report, analysis of
existing destination management plan for New South Wales is to be done. Along with this, the
various changing travel patterns and trends in global tourism are to be analyzed that offers
potential opportunities for tourism growth within the region. Furthermore, the potential strategies
that the destination management organization could implement in their next destination
management plan are to be identified to promote the positive image of the region. The strategies
which are to be used will support the destination management organization’s objectives and will
address emerging trends or changes identified.
Destination management plan for a new south wales
Overview
The New south wale visitor economy is the main strength and pillar of the New south
wale economy with GSP contribution of tourism to the New south wales economy that reaching
$34.4 billion in 2017-2018 and expenditure of overnight visitor in New south wales increasing
10.8 percent in 2018 to reach $29.2 billion. Their main vision is to make the New South Wales
among the most successful tourist destination in the world. The government funding for the
major events, marketing of tourism and development of product is at levels of record and the
New South Wales government launched the 2030 visitor economy industry action plan in august
2018 to set new priorities for the government and industry to reach the 2030 goals. In New South
Wales, tourism company works with other government departments, agencies, tourism Australia
other STOs and industry bodies to advance the visitors’ economy. New South Wales is a diverse
tourism destination including six regional destination networks and Sydney. The six destination
networks are Riverina Murray, Southern New South Wales, North Coast New South Wales,
Sydney surrounds North, Sydney surrounds South and Country and outback New South Wales.
NSW is the number one state in Australia in terms of nights, visitors and expenditure (Li, Et al,
2017). As per the research, Sydney is the number one capital city in Australia with 33% of
expenditure, 34% of nights and 32% of visitors.

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Key stakeholders
 NSW government
 Local government areas
 Industry group and associations
 Joint organizations of councils
 Regional development boards
 Local tourism organizations
 Tourist operators (Sheehan, Et al, 2016).
Products
Region Products/ hero
experiences
Population Total number of
visitors
Blue mountains Nature
UNESCO world
heritage listed Blue
mountains national
park
Hiking and walking
trails
Culture and heritage
Indigenous and
pioneer
Events and festivals
Food
High-end restaurants
80,072 2,937,000