Tourism and Travel Management Assignment - First Choice

Tourism and Travel
Management Turkey and
Spain

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.1 Core concept of marketing in travel and tourism sector......................................................1
P1.2 Impact of the marketing environment on individual travel and tourism businesses...........2
P1.3 Factors that affect to the consumer motivation and demand of travel and tourism sector. .3
P1.4 Principles of market segmentation and uses in marketing planning at First Choice...........3
TASK 2............................................................................................................................................4
P2.1 Importance of strategic marketing planning for selected travel and tourism business and
tourist destination.........................................................................................................................4
P2.2 Relevance of marketing research and market information to managers in the travel and
tourism sector...............................................................................................................................5
P2.3 Influence of marketing on society.......................................................................................5
TASK 3............................................................................................................................................6
P3.1 Issue in the product, price and place elements of the marketing mix with selected
business........................................................................................................................................6
P3.2 Importance of service sector mix elements to the travel sector...........................................7
P3.3 Concept of total tourism products to an individual tourism business.................................7
TASK 4............................................................................................................................................8
P4.1 Integrated nature and role of the promotional mix..............................................................8
P4.2 Plan and justify integrated promotional campaign..............................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Travel and tourism management activities considered important role in the country. In
this regard, several benefits implemented at workplace of the country and focuses on innovative
ideas and systematic work. This will create specific message that made to attract customers at
workplace (Baum, Chung and Woodside, 2015). In this regard, plan also made that helps to
focus on the accomplishment of desired results. Present report is based on First Choice which
consider their new operations and functions in Spain and Turkey to attract customers with
developing outcomes. They develop plans and packages with consider booking services, flights
booking, etc. Different facilities consider through they are able to deliver significant advantages.
For gaining insight information of the present report, it covers core concept of marketing in
travel and tourism sector. Furthermore, it includes strategic marketing environment for
individual and develop more significant outcomes. In addition to this, issues are also identified
that are existed in marketing mix of travel and tourism consideration.
TASK 1
P1.1 Core concept of marketing in travel and tourism sector
In the travel and tourism consideration, there are different core concepts has been
implemented by First Choice. They define in the following aspects:
 According to the American Marketing Association, there are different set of actions,
process, communication, exchange of offers, demonstrated which create value in
marketing consideration.
 In addition to this, another marketing concept includes buyer decisions that involved in
First Choice to manage their functions and operations. Different orientation assists to take
significant advantages which helps to take proper support by coordination, competitors,
etc. In the travel and tourism sector, organisation consider their experience in
international and domestic tourism.
 According to the modern concept, small business develop in order to grow to maintain
competitive enterprise. In this regard, it is important to focus on the attainment of aims
and objectives. As results, they launch holiday packages. Market activities are also
developed with ICT and operations considered with actions are taken with procedure and
systematic results.
1