Tourism Strategies for Profitability

This assignment explores tourism strategies employed to enhance profitability within the sector. It delves into the concepts of push and pull factors that influence traveler decisions. The analysis focuses on TUI as a successful organization in the UK travel industry, examining their structure and service delivery. Additionally, Leiper's framework for understanding travel modes is discussed, highlighting its importance in shaping the tourism sector's business model.

Travel and Tourism sector
Key historical developments in the travel and tourism sector
Two decade before, upper class person has spent their holidays time at Rome, in this they are mostly choose coats
as well as countryside in order to spend their quality time effectively. In that time, travel and tourism sector has
come out with the idea of make offer for clients to spending their holidays with appropriate ways or
systematically planned. They are developing these into spas, leisure plans, resorts, grand travel and many more to
attract large number of consumer toward goods as well as services. The sector of tourism and travel has
developed very fast due to entrepreneurial activities and start-ups who seek coordinate, plan, organise, food etc.
B.C 2000:(Animal picture)-): In this time, tour and travel industry has cannot start work. Each and every person
has living for their survival not for any other reason thus shows their thinking and needs. In that time no one firm
has work for profits and each person has itself work for their wants. Food and cloth has two aim objectives for
their life.
B.C 500:(Picture of wheels): - In this period, people has live for their family and work to full fill demand of
them. So that, they are start transaction in the form of commodities in order to fulfil their demand in an effective
manner. In this, people has used wheel to go into new area and its done for trading purpose not for tour &
travelling.
5th century:(Pilgrimage boat)- In this, individuals have make boat to travel by sea for one nation to another.
People has used this mode of transportation for only business purpose and gain more profitability by offer new
goods and services which has come by new country. Various organisation is find of benefits and funds in this
industry and start working to achieve first mover advantage as compare to others. That time hotel has open for
only accommodation facilities.
17th to 18th century:(Train): In 16th century individual cannot work in travel and tourism sector; they
were engaged in agriculture section. These are the main sources of finance of family and most of the
members are work in same industries. Upper class and elite person has of UK has used villages or
countryside of Roam in order to spend their holidays. With time, in 18th century, this kind of holiday
package are very famous among rich people but the quality of services has very low level in that time. In the
year of 1750, the enterprises are more incompatible in nature. In that time, individuals may have started
work in tourism sector as travel agents and they are convincing person to make holiday plan with use to
enjoy or spend quality time in an effective manner. But hotel is used for only business propose. Some
transport services provider has start delivery of conveyance commodities at door stop.
19th century:(Transport ion like bus, coach etc.): Several airlines organisation has entered into travelling
sector in order expand their business activities. Management of the airline company has make offer to
attract person those people which have disposable income capacity, some offers are health services, special
holiday package in vacation time, discount to regular clients and many more. In the year of 1990,
government of United Kingdom has promoted this sector because they find out that this industry grow very
fast and highly contribute in development of nation economy. For this, they have make collaboration
between several big company to invest in this sector as well as sponsors market in order to generate
opportunities in an effective manner. Through this activities airline traffic are increase in very drastic ways.
In resulted, airline sector has grown very fast and gain 18% high profitability as compare to before through
all task. In the world, profits are increase by 50% of travel and tourism sector.
21st century to present: (Airline): In now days, spending
capacities of per person are increase and people can change their behaviour of to invest money. Now person
saving attitude are modifying and they start invest money into travelling new location and see the world. So
that, there are various other reason which are influenced individual’s behaviour to modify their spending
habits. In modern era of travelling sector, occurrence of change is easily observed as person are conscious
about their holidays plans. In order to full fill these needs in an effective manner, several organisation has
provide offers holiday packages to potential consumers. This sector has can influenced by foreign exchange
rule, regulation and they provide large profitability to other nation. Organisation or government of several
nations, both has adopt several technology in order to provide more benefits to clients as well as better
facilities. Through this, firm are able to build positive brand image in client's mind thus give higher
profitability in long period of time.

Each and every organisation has their own structure of business and they
work accordingly to provide better product or services to consumers.
Through this, firms are capable to enhance consumer's satisfaction as well
as full fill their needs in an appropriate way in limited period of time. Travel
and tourism sector has play important role in development of UK economy
through gain large taxation amount and foreign exchange capital. Several
company has deliver their services directly or indirectly to potential buyers
in order to achieve goals and objectives in an effective way in given time
frame. United Kingdom travelling industry follow the framework of
Leiper's in order to functioning their business structure that states fie factors
which are very important for travel mode that are explain below:
Structure of Sector of travel and Tourism:
There are lot of opportunities in travel and tourism industry to
gain high profitability as well as sustainability at market. TUI is a large
organisation which are offer high quality services as compare to their
competitors at market place, through this, firm are able to receive high
profits and long term sustainability which help to run whole business
activities in an effective way. It is an international company but they are
follow universal structure to provide same kind of services to clients. Thus
help to maintain level of services quality on each one of location that
enhance customer's satisfaction and full fill their demand in an effective
way. Some of the important possibilities of this sector are explain as follow:
 Transportation: It is a most important element of tour and travel
sector it refers to meet destination of clients or visitor. Individuals
are used distinct that are covers railways, cruise liner, taxis,
airline and many more.
 Accommodation: Another element is accommodation in tour
industry which are includes beverages and food in buyer’s
services at different mode like resort, hotel, cottage etc.
• Hospitality: In current business environment, in hotel industry
hospitality has very important service to attract large number of customers
toward organisation goods and services. Some important hospitality services
are better room services, healthy food, friend staff members etc.
• Tour operators: Many type of tour operator has work under this
sector in order to gain profitability and sustainability. Big organisation has
offer many services of different companies to their customers according to
their needs and wants.
• Coordination & Information: When clients visit new location
then they are needed some proper information like visiting places,
accommodation availability, tour guides and many more which are help to
see or manage travelling plan appropriately.
Transit Route Region: The way that are liked with traveller
examine regions of period of time along with regions of destination of
visitors or tourist. These all are consisting key factor which are used to
provide high quality services to potential clients effectively.
Departing and Returning Traveller: It can be considering as
pull and push strategies of tourism sector in order to gain higher
profitability. Push factor is creating curiosity among visitor to wander in
different location despite home. This covers all attractive element which are
implementing change in consumer's mind toward place. In returning clients
includes all attributes that make plan to return their home ground.
Spenceley, A. ed., 2012. Responsible tourism: Critical issues for conservation
and development. Routledge.
Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the
Internet in travel and tourism: A research review 2001–2010. Journal of
Travel & Tourism Marketing. 31(1). pp.82-113.'
Surugiu, C. and Surugiu, M. R., 2013. Is the tourism sector supportive of
economic growth? Empirical evidence on Romanian tourism. Tourism
Economics. 19(1). pp.115-132.
In this report, it has been concluded that tourism and travel is
one of emerging business as person are more curious as well
as conscious about their surrounding of environment. A
country has to involve all factors of components of their assets
along with monuments for enhancing their nations as well as
raised the travelers amount.
Structure of travelling and tourism sector
Conclusion
Tourist Destination Region: Visitor, transit and traveller
region are demographical as well as geographical region of
human element. It may be related to travelling actions and
conveyance that services, goods in order to help their buyers.
Visitors are coming from different class,
environment, location, nation and many more that is eliminated
by several categories on factors like political, technological,
social culture, scientific etc. Below are explain some recent
impact on tour industry:
 Modification in structure of travellers flows.
 Necessitate of enlargement in strategies of tour
operator in order to run tour plan in appropriate
ways.
 Deployment of sustain tour and travelling pressure.
 Solicited for social, political, governmental, cultural
etc. and their impact on tourism sector.
 Dynamic change in motivation and activity in same
industries.
References