UK Tourism Trends and Behaviour Analysis

The report discusses the significance of tourism in the UK economy and identifies various trends that attract tourists to the country. It explores different types of tourists, their motivations, and how they impact tourism behaviour. Additionally, it examines the supply and demand of tourist products in the UK, highlighting the importance of understanding these dynamics for effective tourism management.

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
This report is all bout the tourism behaviour of United Kingdom. This report will include
the visitors market of UK. This will also include the tourism products of UK like its destination
places to visit and other facilities that attract the tourist in UK every year. This will also include
the supply and demand and tourist characteristics in UK what affect it most. And further more
this will explain the tourist experience and tourism trend in UK what the most visitors in UK and
help to increase it economic value.
MAIN BODY
Visitor market
The united kingdom is the world's 6th biggest tourism destination, with 40 million visiting
in 2018. $31.93 billion was being spent by the foreigner in the UK in 2017. 39.2 million visitors
came in the in 2017 and spent £27.5 billion. This figure represent the a increment of 4% in
volume and 9% in value as compared to the 2016. according to the UNWTO, international
tourist arrivals league, UK ranked sixth in 2016, behind France, USA, China, Spain,Italy. UK
accounted for 2.9% of global arrivals in 2016. Since 2010 in the United Kingdom tourism has
been the fastest growing sector in term of the employment. In which Britain is forecast to have a
tourism industry worth over £257 billion by 2025 (Mowforth and Munt, 2015).
In the 2017 France, the USA and Germany was the three top market in term of the
number of visits in UK which is accounted for 29% of visits. London accounted for 55% of all
inbound visitors spend, the rest of England 32%, Scotland 9% and Wales 2%.
in 2015 , 77% of visitors repeat their visit and spent £15.1 billion in the UK. And 92% of
business visits were repeated, 85% visits were to friends and family, and 63% of holiday visits
(2017 snapshot,2017). This tourism behaviour of the visitors also help to increase the GDP and
economic value of the country. Britain will have tourism industry over £257 billion by 2025 and
also will also support the GDP and 3.8 million jobs, which would be around 11% of the UK total
market.

Tourism products
There are many tourism products in UK, which attract the most number of the visitors
and tourist in UK and because of those tourists UK become the 6th biggest tourist destination in
the world. Consisting of England, Scotland, Wales and Northern Ireland, the United Kingdom
has long been the one of the most popular tourist destination in Europe. This country appeal most
of the tourists because it has lot to do with diverse senary and rich cultural heritage. It also have
world class art gallerias and museums that attract the ton of tourists in United Kingdom.
London's tower bridge, jewel house and many more. Edinburgh, which is the capital of Scotland
is most attractive city also one of the UK's most visited destination. Roman Era Bath, Ancient
Illustration 2: Inbound tourism trends by market
(source: Inbound tourism trends by market,2019)

Stonehenge and medieval Salisbury, wonderful Windsor and many more destination places that
attract the most of the tourist in UK (Veal, 2017).
Apart from these destination, UK also enjoy global connectivity with over 100 countries
having direct air connections. Which attract the most that can be easily reachable to the UK to
visit. In 2017 76% on inbound visitors reached at UK via air. Other things are availability of all
kind of food varieties and luxury facility available in UK does the work of appeal and call
number ODF visitors every year.
Supply and demand
There are many reason that increase the demand supply of the tourism. Different tourist
participate in the tourism for there different purpose. One of the most common demand is for
accommodation. Most common reasons that attract the demand, leisure, recreation and holidays,
visiting to friends and family, for health treatment, business and professional engagement and
any other personal motives. This also covers and depending on the various facts economic,
psychological, geographical and politic factors that increase the demand of tourist in UK
(Boniface, 2017).
Tourism supply can also be diversified through the distribution system. There are four
component in the tourist supply such as, natural or environmental resources in the UK. Man
made or built resources such as infrastructure and other c commercial and recreational facilities
of UK that support the visitation and visitors activities. Transportation which is the critical
component of tourism supply in UK, without this any tourist can not be reach their tourist
destination like air, trains, buses and other modes of transportation of the UK. In which air is the
best way to reach out in UK. In 2017 76% on inbound visitors reached at UK via air
Tourist characteristics
There experience of vacation travel and socio- demographic characteristics refer to the
tourist gender, age, level of education, social class and country of residence are to be assessed.
There different kind of tourists that come to visit UK as according to the there age, education
level, social class. That motivate them, to go and visit to the UK. Some of the tourist are holiday
tourist, that like to visit different part of the world that come top visit UK as well. Some are
recreation tourist which visit club, casino, spa, fun world of the UK that motivate and attract the
a lot. Some of the leisure tourists who like to visit historical places and prefer to cultural places
of the UK, monuments, museums art club etc. other are students, religious and adventure tourist

that visit for their different reason in the UK like for study purpose who come UK for their
studies and research, some of the come to enjoy jungle safari, rafting, trekking, bungee jumping,
sky diving etc. these all characteristics of the tourists that motivate them and attract toward the
UK and enjoy their journey in the UK by spending lot of money. This also help to increase the
economic value of the UK by contributing in GDP by foreigner tourists.
Tourists experience
United Kingdom give the best tourism experience to their tourists. It help to create the
authentic experience in the UK. Inner circle access of Stonehenge including the bath and lacock
day tour in London, Glasgow, Scotland, London's rock music tour and also get best experience
from the Warner bros studio London and also there are many things that give the best travelling
experience to the traveller and the tourist who come to visit the United Kingdom.
Tourist in UK can also get the experience of there local food of the UK countries, there
beaches in the seasonal time (Schänzel and Yeoman, 2015). They connect with the local
people,immersing them selves into local culture, enjoying local food and drinks of the UK,
explore local geographical areas and new places of interest. These all are give the best
experience to the tourists of who come to visit and explore UK every year. They also get
experience from their travel and tour packages, from they booked from. Travel and tourism of
the UK provide the best guidance to their visitors and give them all the information about
historical places, provide various adventure experience for the life time. Because of this
experience tourist repeat their travelling behaviour with UK and come again to visit to get same
experience once again.
tourism trends
There are many trend in UK that appeal lots of tourist in the United Kingdom, that attract
number of visitors for their different reasons. They might be family gathering and leisure
holiday, many travelled try to be connect with their family and friend and plan trip with leisure
holidays with more limited budgets. More generation and longer lives brings about more family
to the UK. Increasing number of booking holiday packages, and accommodation through they
mobile phones also the great trend for the UK. Current time, mobilisation, generate one third of
the booking through the mobile (Morgan, Pritchard and Sedgley, 2015).
Another trend in the UK market is the seeking the adventures trip is the emerging trend in
the UK travel and tourism market that attract the most of the customers. In this active younger

people and youth come in repeatable manner and enjoy their trip. Other trend that cal new
visitors in UK are the urban and rural destination of the UK, seasonal resorts that give and offer
more attraction to the tourists in the UK.
CONCLUSION
From the above study it has been concluded that the tourism behaviour in the UK has
great impact on the UK economy and UK tourism is the sixth biggest destination for the tourists.
It also been concluded that there are different trends of the emerging travel and tourism in UK
that attract more tourist in the country in future and also force them to be repeat their travelling
behaviour. From the report it is analysed the characteristics of the tourist that different types of
the tourist come for their different purpose and reason and affect their travelling behaviour. It has
been also explored the supply and demand of the UK tourism and the tourist product of the UK
that attract and appeal number of visitors every year and help to increase economical value by
contributing in GDP of the country.

REFERENCES
Books and Journal
Boniface, P., 2017. Tasting tourism: Travelling for food and drink. Routledge.
Morgan, N., Pritchard, A. and Sedgley, D., 2015. Social tourism and well-being in later
life. Annals of Tourism Research. 52. pp.1-15.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Schänzel, H.A. and Yeoman, I., 2015. Trends in family tourism. Journal of Tourism
Futures. 1(2). pp.141-147.
Veal, A.J., 2017. Research methods for leisure and tourism. Pearson UK.
Online
2017 snapshot.2017.[Online].Available through<https://www.visitbritain.org/2017-snapshot>
Inbound tourism trends by market.2019.[Online].Available
through<https://www.visitbritain.org/inbound-tourism-trends>