Tourism Concepts and Issue

qwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopas
Tourism Concepts and Issue
[Type the document subtitle]
11/19/2019
student name

Tourism Concepts and Issue 1
Tourism Concepts and Issue
Travelling occurs for different purpose like business or for pleasure, which reflects the
tourism industry of the destined place. The tourism industry across the globe has provided
various opportunities and challenges and has found to be one of the major income sources for
all the popular destinations. This may include accommodation, entertainment, traveling,
guide, and food and beverage business (Sigala, 2017). Tourism also provide opportunity to
the global companies to increase their number of customers, this include various industries
like food and beverage, hospitality, online tours and travel agencies, apparel industry,
handloom industry and various other industries. The journal review in the essay will reflect
various opportunities and issues in global tourism, for which the article considered for the
study is “Destination loyalty modeling of the global tourism (Wu, 2016).”
Considering the opportunities, issues and challenges from the article studied, the objective of
the study from this article is to understand behavioral intentions of foreign travellers as this
may impact the loyalty of the travellers which is one of the important objectives for any
marketing manager of the specific destination. Considering tourist destinations the companies
are looking for visitor loyalty which will reflect the successful destination management
(Balli, 2018). The article examines customer travel experience, destination satisfaction with
relation to the image of the destination in tourism context. From the study it can be said that
destination royalty can be one of the opportunity for the marketing managers, however this
case can be a major issue that is to retain the customers for a particular destination, as the
destination loyalty can be fun of the limitations for the brand in relation to the destined nation
(Wu, 2016).
According to Chih-Wen Wu, the destinations that have considered positive image as part of
decision-making are considered to be affecting the visitors positively and the visitors are

Tourism Concepts and Issue 2
looking to revisit the destination in near future. Thus it can be said that the destination
satisfaction is one of the factor to increase the opportunity for the tourism industry to
influence destination loyalty positively. As per this study another constant at me affect the
opportunity for the industry is destination image that me include consumers emotional
interpretation related to the overall impression of the destination they visited. The research
framework from the study respect that the destination image, customer experience integrated
together for destination satisfaction which eventually increase the destination loyalty that is
reflecting the major opportunity for the tourism industry to retain the customers and so the
same customers again asked to revisit the destination (Wu, 2016).
The key challenges identified from the article included identify the current opportunities and
unavailability of the visitors in Taiwan to provide answer to the survey conducted. This was
one of the major issue as the response rate was very low due to the lower sample size which
decrease the validity of the results and Increase the generalized results and findings presented
for the for the testing (Tari, 2015). Moreover the casual activation was found relatively weak
considering the relationships among all the constraints. Moreover, one of the issue identify
from the study includes considering other internal and external factors that may impact the
destination loyalty and reflect the opportunity and challenges and tourism industry. Does it
can be said that the study was limited to only four or five constraints that our destination
satisfaction, consumer experience, destination image and destination loyalty (Wu, 2016).
The study included the relevant visitors, income, and employment considering Taiwan as the
destination. The article recorded 8,236,507 visitors as reported in 2014; these tourists reflect
different reasons and purpose travel with family, high income groups, and higher level of
repetition. The tourism industry as per the research has reflected that the tourist visiting the
destination and the statistics reflect that the income through this industry is quite high as the
official tourist reflect economic pillar for the nation by contributing 22 percent of GDP of the