Tourism Consumer Behaviour and Insight

This document explores the various factors that influence tourism consumer behaviour and attitudes. It examines the impact of digital technology on consumer trends in the tourism sector. The stages of the consumer decision-making journey are described, along with the importance of mapping a path to purchase. Additionally, it compares and contrasts the hospitality decision-making process in B2C and B2B using specific tourism examples. The document provides insights into the tourism industry with VisitBritain as a case study.