Tourism Consumer Behaviour and Insight

Tourism Consumer
Behaviour and Insight

Contents
INTRODUCTION...........................................................................................................................1
P1.Investigation of different cultural, social, personal and psychological factors that affect
consumer behaviour and attitudes..........................................................................................1
P2.Changes which are occurred in consumer behaviour due to the impact of digital technology
................................................................................................................................................3
M1 Analyse how cultural, social, personal and psychological factors that influence consumer
behaviour and attitudes are changing and driving trends in tourism......................................4
D1 Critically analyse the emerging trends in consumer behaviour and attitudes, using specific
examples from the tourism industry to support your arguments............................................4
TASK 2............................................................................................................................................5
P3. Stages of consumer decision making journey and map path to the purchasing for tourism
service.....................................................................................................................................5
Consumer decision making:................................................................................................5
P4. Importance of map a path to purchase and understand consumer decision making for
marketers in tourism sector....................................................................................................6
M2 Evaluate how marketers are responding to the decision-making process, applying relevant
examples from the tourism sector...........................................................................................7
TASK 3............................................................................................................................................8
P5.Compare and Contrast the key difference of the hospitality decision making process in
context of B2C and B2B.........................................................................................................8
P6. Different approaches to market research and methods of research used for understanding
the decision making process...................................................................................................9
M3 Provide a coherent and justified evaluation of how different factors influence tourism
decision-making and buying behaviour, supported by specific tourism examples..............10
TASK 4..........................................................................................................................................11
P7. Different stages of tourism decision making process which are influenced by marketers.
..............................................................................................................................................11
D2 Critically evaluate the application of appropriate theories, concepts and models that
influence and impact upon the tourism decision-making process, supported by specific
tourism examples and contexts.............................................................................................12

CONCLUSION..............................................................................................................................12
References:.....................................................................................................................................13

INTRODUCTION
Tourism is a very vast industry which is providing different product and services to its
customers. This can be define as a activities of travelling as well as touring which consist of
different functions of an organisation (Cai and et.al., 2004). There are many organisations which
is dealing in travel and tourism sector as well as providing various adventurous activities to the
customers. This sector consist of transportation, airline industry, accommodation facilities as
well as food and beverages. It is very essential to analyse as well as evalute the behaviours of
employees in order to attract them towards the organisation. There are different customers with
different needs so tourism company have to carefully evaluate requirement of customer in order
to full fill their demands. Company chosen for conducting this report is TUI UK and Ireland.
This company is dealing in travel and tourism sector as well as providing its services to different
parts of the world. This is one of the leading organisation in respective sector as it is providing
different services to its targeted customers. TUI UK and Ireland company products and services
consist of passengers transport, travel services as well as other accommodation. It has approx
300 owned hotels which is located in around 30 countries. Its is providing its services from very
long time and its headquarter is located in England, United Kingdom. This report consist of
different cultural, social, personal as well as psychological impact on customers as well as
different trends of market that is change due to digital technology. Different stages of customer's
decision making has been analysed and importance of marketers to map a path in order to
understand customer decision making is been evaluated. Difference between b2b and B2C
decision making has been analysed as well as different approaches to market research is
evaluated. Apart from the how marketers can influences the different stages of of tourism
decision making is analysed properly.
P1.Investigation of different cultural, social, personal and psychological factors that affect
consumer behaviour and attitudes.
There are various factors which can have huge impact in consumer behaviour as well as
influence their decision making. The major factors that are related to consumer behaviour and
attitude are culture, social class, personal factor as well as perception (Cohen and et.al., 2014).
Each and every individual have their culture, social as well as personal life which can have
impact on their thinking as well as attitude. It is very important for a company dealing in tourism
1