Tourism Customer Behaviour and Insight

Tourism customer behaviour and
Insight.
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INTRODUCTION
Consumer behaviour is one of the best and effective aspects, which is in tourism. This study is the effective way to select and
chooses a particular destination and driving those factors, which are affecting and influences decision related to travelling areas. The
present report is based on the Cox & kings”. That has operations spread across 22 countries and 4 continents. In respect of that, report
will evaluate those factors, which are related with culture, social, personal and psychological factors and its affect to consumer
behaviour and attitude of customers. This will explore the trends of changing due to the impact of digital technology. This will
examine the stages of consumer decisions making journey and map a path to the purchase for a given into the tourism sector. This will
explains importance for marketers to map path to purchase as well as understand consumer decision making in path tourism sector.
The report will compare by the differences of hospitality decision-making process within the context of business to business and
business to consumers by using specific tourism examples. This will evaluate different approaches to market research and methods of
research which are used for understanding decision making process. This will evaluate marketer’s influences different stages of
tourism decision making process with examples.
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1.1 Different cultural, social, personal and psychological factors influence behaviours and attitude of customers.
There are various and several aspects and factors which are affecting to behaviour and consumer attitude in respective manner.
For that, here is explaining all those factors which are affecting to consumers which are as follows:
Cultural factors:
This factors if deeply influences consumer behaviours and attitude by consisting buyer, culture, sub culture and social class. Culture is the part of society and that is important cause of person wants as well as behaviours. This can influence of culture
on the buying behaviour which is varies from country to country and place to place (Abraham and Poria, 2019). This can affect
travel industry and Cox and kings because customer have requirement to manage working.
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 Subculture is contains which is different with the religious, nationalities, racial groups. Marketers can used these groups by
segmenting market into the various small portions. As that Cox and kings needs to design their services as per customer
subcultures.
Social factors:
This is refers with all the close relations which is highlight affect to business by considering references group, family, role and
status. References groups are having potential in forming an attitude of person. This can impact to customer behaviour and attitude
towards Cox and kings travel company because most of the time customers are listen with reference group. That is creates
more effectiveness for business as well as company effectiveness (Ballantyne and et.al., 2017).
 Family is strongly influenced the members of a family. This can also affect to the business of travel and tourism industry
because customers are highly listened their family and its requirement. However, if buying decision of the particular product is
highly influenced through the wife and husbands decision process.
Personal factors:
This is refers with age, occupations, lifestyle, personality and economic situation. Age is having the potential impact on the consumer purchasing behaviour. That is obvious which customers change their
purchases of goods and services which is passes with the time management (Tomić, Leković and Tadić, 2019). Family is
highly consisting with the different aspects like the young singles.
 Economic situation has great influences of the buying behaviour. This is considers with the income as well as saving a
customers is the high will be purchase more expensive products but customers have not any sources of income and saving than
they are not able to purchase any expensive products (Ballantyne, Moutinho and Rate, 2018).
Psychological factors:
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