Tourism Destination Branding and Marketing

This assignment delves into the crucial aspects of tourism destination branding and its impact on consumer behavior. It requires students to examine how brand equity influences tourists' decisions, considering various theoretical frameworks and practical examples from the tourism industry. The analysis should also incorporate postcolonial perspectives on tourism development and marketing, highlighting the complexities and ethical considerations involved in representing destinations.

Tourism destination

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analyse tourist destination or generators of the world in term of income generation or
visitors.........................................................................................................................................1
1.2 Analyse the statistics that determine future trends or tourist destination.............................2
TASK 2............................................................................................................................................3
2.1 Analyse social, physical and culture features of tourist destination.....................................3
2.2 Compare features of leading or developing tourist destination............................................4
TASK 3............................................................................................................................................5
3.1 Appeal of current leading tourist destination that developing tourist destination................5
3.2 Characteristic of tourist destination......................................................................................7
TASK 4............................................................................................................................................8
4.1 Analyse issues which affects popularity of tourist destination............................................8
4.2 Potential responsibility of tourism that increase host community at worldwide destination8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism play very major role for developing national income as well as
economic growth of the country. It gives attention towards any particular sector. Several
techniques and tools are adopted by travel and tourism for promoting their services that attracts
large number of customers or clients of any other business (Bastida and Huan, 2014). This report
has been analysing or examine entire scenario of travel and tourism in major of developed or
developing nation in the last three to four years at same period of time. Tourism destination
become more popular as they offer so many different services to their guest or customers who
come for visit. Present report is focused on two tourism destination called as House of
Parliament in Romania and the House of Parliament in London. Large number of tourists love to
go on these two places for spend their valuable time. The main aim of this project is to examine
cultural, social and physical factors that affects the role of seaside tourism. Changes have major
impact on travel and tourism sectors to overcomes from negative impact firm applied various
modification in the operations of business.
TASK 1
1.1 Analyse tourist destination or generators of the world in term of income generation or visitors
Trip Advisor company is one of the biggest travel site in overall worldwide with more
than 315 million members. There are over 500 million review as well as opinions of hotel,
restaurants that are connected with them (Choo, Park and Petrick, 2011). This was founded in the
year 2000 by Stephen kaufer and many others. Its headquarter is based in Needham,
Massachusetts. Since last few years, it is observed that living standard of UK people is improved
continuously that help in development of these sector in better manner. In travel and tourism
sector, customers have been increases as large number of people spending money for getting
services of tourism. There are so many different popular destinations where visitors love to travel
such as House of Parliament in Romania and the House of Parliament in London. Country
generate more income if large number of travellers come to visit in their tourism destinations like
House of Parliament in Romania and the House of Parliament in London and also assist in
developing more nations. It has been observed from the research report that in year 2014 there
are large numbers of visitors have visited to UK. There are around 31.3 million people come to

travel in 2013 whereas, this ratio is quickly increased in the year 2014 by 32.6 million. From the
above it state that UK is very famous country among visitors.
Comparison between both the destinations-
Basis House of parliament in UK House of parliament in Romania
Visitor profile It is a meeting place for house of
commons and house of lords that are
two houses of London parliament. It is
an building which attracts tourist with
its beautiful architecture. People who
gets attracted towards historical
monuments and palaces are usually the
one who visits this place.
It is a museum and international
conference centre. So, usually visitors
of all age group comes to this place.
Those who are interested in
conferences and seminars are
basically from the age group of 40-
60. To visit its museum students,
architectures and people of all age
group arrives at this place.
Visitor
numbers
Number of visitors at this place is very
much as approximately 1 million
people visits this place every year.
At this destination, around 70 million
tourists visits on annual basis.
Income from
tourism
Total income from tourism at United
Kingdom is approximately 15 million
pounds.
Its income from tourism is quiet less
as compare to other destination. Its
earning is 10 million approximately
in a year.
Key tourist
generator
countries
In case of this tourism destination most
of tourists are from Paris, Norway,
Munich, USA, Stockholm etc.
Most of the visitors are from Turkey,
Bulgaria, Serbia, Ukraine etc.
From above study, it is clear that UK is very famous country in term of travel and tourism
as compared to other countries such as Romania and many more (DeLoughrey and Handley,
2011). If people spend large amount of money for using travel and tourism services, then
revenue level of country will be enhanced. It is observed that UK make more revenue as
compare to other nations. In the year 2013 the number of foreign tourist are around 177.9 billion
that reduces by 177.2 billion in 2014 in the country.

1.2 Data about future trends in tourism in UK
From the above statistics it can be seen that, there is continuous increase in number of
overseas visitors to Romania. Various tourists are attracted towards this destination due to
various beautiful locations. This data shows that there will be more number of visitors in this
year due to which income from tourism will also result in more profits in future.
TASK 2
2.1 Analyse social, physical and culture features of tourist destination
For attracting more and more customers towards their services Global Product Analyst
spread their practices as well as functions in market place through which they can generate huge
income (Gartner and Ruzzier, 2011).

Tourist
Destination
United Kingdom (The House of
Parliament in London)
Rome (House of Parliament in
Romania)
Cultural In London there are so many places that
represent history of the city. It is one of
the most popular location where huge
number of visitors come with their
families and friends to travel.
It is most beautiful location as compare
to other nation and popular because of
good variety of natural places and rich
culture of heritage. There are large
number of museums or historical places
that are attractive point of this location.
Social Traveller very major role for the
economic growth of London. It has very
great culture and dynamic history that is
spread in overall worldwide. It is most
famous destination where visitors prefer
their social values as well as follow that.
Population of UK is more than Rome. So
that, large number of people can attract
this place.
It is nation where all people follow
history and culture of destination in
effective way. There are very different
variety of travel destination where large
number of people come with their
friends or family.
Physical The House of Parliament in London is
most famous or beautiful location where
wide range of peoples come for travel
and seeing all that different place. In the
year 2014, there are large number of
visitors approx. 17,404,000 travel. People
visit London because of its physical
attractive of the location.
House of Parliament in Romania Rome,
this sector is rapidly increase and grow
as large number of visitors come to
travel. Travel and tourism sector play
very important role for generating huge
revenue as well as increasing the
economic growth of the country.
2.2 Compare features of leading or developing tourist destination
UK and Romania both are attractive destination in which usually people wants to go. Legal
authorities of these destinations have to introduce new rules and policies for the purpose of meet
set of target of tourism sector.

Tourist destination Leading destination UK Developing Destination Romania
Culture values or
Historical factors
of UK
UK is most popular location for
visitors. People of this country
celebrate their festivals in marvellous
way. This show that all people of
country follow cultural values or
historical factors in effective manner.
There are large number of museum in
UK where people easily convince for
visited that destination. All people
have different motive to visit the place
rather some of them come for
travelling and some come to meet their
family or friends. Culture of UK is
very famous because of their different
variety of food, music, history and
many more.
From the last few years the travel
and tourism sector of Romania has
been continuously expanded.
There are large number of visitors
who are attracted towards their
developing scenario and also help
in generating more income. There
are millions of foreign visitors
come in Romania in current years,
that provide fourth place to the
country in this sector. People
easily attracted towards their music
and tasty food that is popular in all
world wide area.
Social feature The UK country ensures that their
visitors wants and needs must be
satisfied at given time period. Also
country will give outstanding services
in all respective locations.
Its cultural and tradition is totally
different from other countries.
They get attention to the visitors
for peace, harmony or
intermediation features.
Physical aspect Most of the people prefer to visit
London because of Fauna or Flora that
is primary aspect of the city. They
provide very good facilities of
communication and transportation
services to all people that enhance
tourism sector of UK in effective way.
Romania has developed their
transportation services that help in
attracting huge visitors and also
appeal more people for travel. The
nation adopt various advance
techniques and new methods for
developing their products and

services for their visitors in proper
manner.
TASK 3
3.1 Characteristic of tourist destination
There are so many factors that attract visitors towards tourism destination such as House
of Parliament in Romania and the House of Parliament in London. Its characteristic is described
as under:
Political: UK is one of the most popular sector of tourism industry. This sector has to
maintain its all source in stable manner in political sector for long term growth (Murphy, 2013).
As, every action of tourism industry attracts international gathering if events are developing at
any identical locations. London Olympics Games is one of the best examples that attracts huge
numbers of visitors from all over the world for seeing the sports event. Moreover, Romania can
also attract people towards it.
Economic: The current economic situation of UK and Romania is stable that help nation
to invest on various different resources in effective manner. Government make so many laws,
rules, regulations and policies which is must to be followed by every people. All those resources
can be used by travel and tourism sector for increasing its profitability of foreign exchange from
various nation.
Social factors: UK and Romania is those country which adopt different tools and
methods for improving the level of poverty in the country and enhance growth as well as
development. Above mentioned destination can increase growth rate for improving the living
standard of peoples and enhance the quality of resources. Health issues and problems are
increase so fast in Romania due to which number of visitor’s ratio decrease in the nation. People
can easily have visited to these locations where they get more chance of opportunities (Saraniemi
and Kylänen, 2011).
Physical: Most of the people like to visit UK as well as Romania because of its better
infrastructure facilities but they have lack of delivery of various substitutes due to which some
peoples do not want to visit this country. The another reason which create issues and effect the
income level is related to communication channels due to which lots of problem occurs in
connectivity while process of practices.

3.2 Appeal of current leading tourist destination that developing tourist destination
Virgin Holiday Limited is one the largest tour operator company which was formed in the
year 1985. There are various destination locations such as House of Parliament in Romania and
the House of Parliament in London (Goodall and Ashworth, 2013). In today's times, appeal of
tourist destination is very most important that help in adding large number of visitors from
overall the world. Tourist can be easily attracted by the organisation with the help of common
component such as domestic society, peaceful place and good environment. There are so many
factors that can affect the wants of visitors in coordinated manner that will reduce the income.
Basically, tourism sectors are depending on the characteristic as well as features or its popular
locations. Proper design of tourism that highlights all the difficult and complex procedures
should be carried by them in well-organized manner.
In this project scenario, Typology is used as most effective concept and method that will
help in making appropriate plan and developing any particular place in many structure which are
relates to the want and demand of visitors and offer various services in most effective manner
(Kylänen and Rusko, 2011). In this procedure company will analysis all the details of the visited
travellers that can influence the features and characteristic of the specific destination and effects
the environment. The different approaches will implement by firm or compare several premise
which can affects the demand of tourist which take benefits of the different tourism place with
the developing destination of the world. The characteristic and features are explained as under:
Midcentric: All people have different types of characteristic as well as attributes that will
improve their personality. People of this category select those destinations for visit which help in
collecting various memories about fun or entertainment activities in most effective and proper
manner. It is great destination for the visitors as they provide so many other facilities such as
rafting, tracking and many more (Morrison, 2013). This nation is popular for their historical
place and ancient culture that attracts more and more visitors towards them. There are so many
heritage place, mountains, islands and great location that play very important role to gain
attention of huge number of tourist from overall worldwide.
Psycho centric: All the people will come in this category who use conservative approach
for selecting appropriate destination. These people select safe and secure place and have attitude
to visit that particular destination. Psycho centric individual need those place for travelling which
is very popular and marvellous. In this report, UK is a nation that influence large number of

people to visit overall worldwide that will include wonders, historical place or various
entertainment destination.
TASK 4
4.1 Analyse issues which affects popularity of tourist destination
There are so many factors arising due to tourist destinations like House of
Parliament in Romania that could affect popular destination like House of Parliament in
London. It is required to identify them in right period of time. These are some factors
which are explained as below:
House of parliament in UK House of parliament in Romania
In local areas tourism industry is directly affected by
the tourism escape factor (Soteriades, 2012). This
sector generates huge income which is approx. 80%
goes to the hotel and airways enterprise which will
not calculate the local company for the travel and
tourism sector. The demand and wants of goods and
services are more than the 45-50% in the UK relates
to the tourism sector. Cash outflow from hotel and
airways will not be counted in the travel and tourism
sector as they are different part. They make good
experience of trip as a local business and not help any
local people this will directly effect on the different
practices of travel and tourism.
Tourism sector in this country is also
very active due to which their
government is making appropriate
marketing campaign to attract more
tourists across the world. These are the
factors making strong tourism in this
country due to which it is giving tough
competition to various popular
destinations like UK.
In the year 2005 to 2011, there are so
many terrorism attack activities done in the country
on the tourists due to which number of visitors reduce
in UK. Safety and security of visitors is major issue
that come from global country UK.
Whereas Romania is a safer place as
compare to this as there is less activities
of terror.
In London, lots of waste material dump and But in Romania, their tourism

impureness activities done because of inflows of
visitors in the city. This practice makes negative
impact on health and care of tourist due to which
number of traveller reduce (Wang and Li, 2013).
management is very impressive as they
have effective strategies for maintaining
cleanliness and hygiene at its tourism
locations.
Government invest policy have impact on the tourism
activities through which they can learn investment of
legal body in the development of infrastructure. On
the other hand, tourism play very important role in
researching on various problems and issues of
investment must be done in proper manner. There are
so many areas in country which need extra focus for
the development.
On contrast to this, government of
Romania is very much active towards
encouraging tourism activities.
All these above mentioned factors that are created by other destinations like Romania and
affects popularity of UK. It is very much important for tourism industry to find both negative as
well as positive factors that will affect its flow of income.
4.2 Potential responsibility of tourism that increase host community at worldwide destination
United Kingdom and Romania are the destination which usually attract people. Government
of these places have to introduce new policies and rules in order to keep customers for long time.
Through which they can build trust among people. For this purpose, travel and tourism sector
have to provide attractive offers to customers for enhance marketing and increase number of
visitors as well.
 All the schools and community hubs will be restructuring after big earthquake attack in
UK and Romania. Government will take various action for help children in providing
power to forget all the worst memories. They also arrange food and clothes and many
other facilities for the people who are affected by attack.
 After tourist attack they make various action to recover the location in effective manner.
It is responsibility of tour operator to carry all the visitor in safety place after any tourist
attacks (Wang and Pizam, 2011).

Effective tourism practices need proper stakeholders of tourism who can easily eliminate
errors and reduce the problems and dangerous impacts of tourism industry. It consists society,
cultural, economy and many other areas. Deadly impact will reduce the advantage of tourism that
can be enhance number of tourist in any certain tourism destination. The main duty of this sector
is to attract more and more customers for travelling this will increase the revenue of tourism.
There are so many heritage locations and culture that provide natural beauty of popular
destination to all tourist such as Romania and UK. The tourism practices in London will help in
creating high employment growth and also generate huge income by tourism sector.
UWT firm are promote and advertise many different activities and services of tourism
that will assist in generating more income from tourism activities and also support local people.
There are few key issues that help in solving various kind of problems regarding travel and
tourism activities which consist child pornography and drugs. There are so many enterprises who
work for social welfare and provide various benefits to the poor people. The ECPT is an
organisation who encourage tour operator to use different methods and code of conduct against
child pornography. Now days there are so many factors and trends which includes optimistic
education, awareness regarding environmental structure and many other firm support for travel
and tourism sector. There are around 28 natural or heritage place in the UK for the visitors which
includes Green Dragon, New Forest, UNESCO and many more. There are so many policies and
rules are formed by government of UK for protect the rights of tourist and tourism industry
(Phillips and Back, 2011). In UK, there are so many places and locations that attract large
number of people to visit the city. The aim of the tourism industry is to promote various different
heritage place and culture of the city to attract huge visitors in effective manner.
CONCLUSION
From the above project report it has been concluded that tourism industry plays very
major role in the growth and development of economy. Travel and tourism industry adopt many
methods, techniques and tools for promoting services and practices for attracting large number of
visitors and customers of any other business. In this report, selected tourism destinations are
House of Parliament in Romania and the House of Parliament in London. This project report
analyses overall scenario of travel and tourism in the developed and developing countries in last
three to four years at the same period of time. In the travel and tourism sector number of visitors

has been increased from last few years. There are so many popular locations where visitors love
to travel such as Italy, France, Spain and many more.

REFERENCES
Books and Journals
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Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and
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Online
Tourist destination. 2017. [Online]. Available through:
<https://www.visitbritainshop.com/world/articles/top-10-english-tourist-destinations/>.