Tourism Destination Report

This report examines Mount Everest as a tourism destination, analyzing visitor motivation, key success factors, and competitors. It explores the Plog model of tourist behavior, ethical, political, and cultural factors influencing tourism success, and provides recommendations for further development. The report also discusses the competitive landscape, highlighting other popular destinations like K2, Kangchen, and Lhotse.

Tourism Destination

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body ......................................................................................................................................1
Three reasons visitors are motivated to travel to Mount Everest.................................................1
Factors That Affects Success of Tourism Destination.................................................................3
Competitor of Tourist destination................................................................................................4
Recommendations........................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Visitor behaviour refers to customer nature and beliefs which get changed according
suddenly according to situations. Visitors is travellers taking and planning trips to desired
destination outside her/ his usual environment, for any purpose such as leisure, business or other
personal purpose (Leask, 2016). Management need to understand customer behaviour which
helps to serve it bests and better. They have to manage visitor and identify their requirements
that support to control and managed their nature which can be impact on business. The present
report is based on Mount Everest as destination place. This study explain visitor motivation
theory and clarifies top three reasons visitors motivate to travel to chosen destination. It includes
analysis of key stakeholders, and justifies political, ethical and social issues. Furthermore, this
report explain main competitors of destination and analysis competitor briefly.
Main Body
Three reasons visitors are motivated to travel to Mount Everest
Mount Everest is prominent and highest mountain on earth based on measurement to sea
level. It is the dream destination of many visitors, people prefer to visit this place to enjoy the
adventures journey (Spenceley and et.al., 2015). Mount Everest known as one of the most
popular adventure destination in the world, it lies along border between Nepal and Tibet both
sides of mountain have climbers.
Reason visitors drive towards Mount Everest-
Adventure is one of the reason that drive travellers more towards Mount Everest, they
considered it as one of the most adventures and thrill destination in all over the world. Beauty
around Mount Everest attract people the most, Tibet and Nepal border can be seen around
destination. The high of destination is too higher than expectation, where visitors can see beauty
and nature around it. Mount calming is attraction point that motivate visitors to travel to Everest
again and again (Jopp and et.al., 2015.). Research purpose also motivate many people to visit to
Mount Everest, they want to investigate more about Mount and gather information related to its
beauty and thrill.
Tourist Motivation Theory
The Plog model of Tourists behaviour is can be used for motivation of the tourist.
In the Plog model has defined three different categories. This category represents different types
of behaviour of individual person. The behaviour explains the different needs of individual
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person. In the Plog theory there are three categories of tourist which are Allocentric (the
wandrers), phychocentric (the repeater) and last one is Combination of both.
Allocentric or Wandrers -
This kind of people wants different kind of activities and experiences to get goosebumps
and thrill. This kind of people mostly like to go out and explore different things. Through they
want to find and explore different areas to get better experience. By meeting different people
with different culture make them feel happy (Johnston and et.al., 2017). They want to know
things about the people and their culture. They like good accommodation and good food. For
allocentric kind people it is not essential to get good accommodation facility and good food. The
modern and advance hotels are not in the priority list of these people. The most important thing
for allocentric people are the basic things which are needed most to organize the tour. Allocentric
people like to have freedom to explore the new places and sites, arrange accommodation self and
to select different activities. For this kind of people basic needs are more important than the
luxury and facilities. The adventure and thrill make them happy during visit to a particular place.
Phychocentric Tourist-
This kind of tourist are not interested in thrill or adventure at the tourism destination.
They want to visit same place again and again repeatedly. The purpose of frequent visit is to
know about the particular place and accommodation facilities. They are more interested in
spending quality time at place of tourism. The best food, good accommodation and luxury life.
These people believe in long drives and spent time at high class restaurants (Di Pietro and et.al.,
2015.). To motivate this kind of people to visit particular place is by showing them the luxury of
accommodation of tourist destination. To motivate these people it is important to make them feel
lavish at the destination.
Midcentric or combination of both allocentric and phychocentric
This kind of people wants to do both things at same place. The exploration of new places
and to meet new people is important for them but only on one condition, which is luxurious
accommodation. To explore new place they want to have vehicle (Bryce, and et.al., 2015.). They
wants both thing at same place. To attract or motivate these people it is important to provide
them with high class services with adventure and thriller experiences. This can motivate them to
visit the same place twice or new place.
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Factors That Affects Success of Tourism Destination
The different factors of the tourism destination can affect the success of the tourism. This
factors are ethical, political, cultural and other impacts.
Ethical Factors -
The Ethical factors of the tourism destination are the behaviour of local people, mutual
understanding with people and safety and security. The behaviour of local people can have both
positive or negative impact on the success of the tourist destination (Kozak, and Kozak, eds.,
2016.). If the behaviour of the local people is good with the tourist and they are supportive to
tourists can positively affect the mind set of tourists. This can help to generate good image for
the particular place. This good image and tourism rating can attract more tourist to the location.
In the other condition if the behaviour of local people is not good with the tourist will negatively
influence the mind set of visitors. This will convey the negative image of local people on the
international platform and it will decline the success of tourist destination.
Political Factors -
The political factors like support of government to develop and emerge a place as
international destination for tourists. The policies of the local government can influence the
success of tourist place in both positiver and negative way. If the government policies are
supporting the local authorities to develop the place as tourist hub and enough political and
economic support is provided to locals can help to improve success of destination (Yankholmes
and McKercher, 2015.). The political support to the tourist can help tourist to feel better and
encourage them to revisit the same place twice. The negative behaviour of government can put
negative impact on the tourist's mind. This can reduce the success of tourist place.
Social and Cultural Factors
The social and cultural values of local place are most important, as the view a tourist the
culture and social value of particular destination are most attractive to explore. It can influence
the tourism success. The good and different culture can attract different people to visit the place.
The local culture and their religious tradition can attract the tourist. Other factors like education
level of local people and their moral values can promote tourism of particular destination. The
things like negative behaviour and tradition and security concern can reduce the effectiveness of
the tourism destination.
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This is how the different factors can improve or decline the value of tourist destination on
international level (Barron and Leask, 2017.).
Competitor of Tourist destination
The main other location with are giving strong competition to the mount Everest are K2,
Kangchen, Lhotse, Cho Oyu and Nanga Parbat. Thiese all location are good for all three kind of
attraction. This places are good for research work, adventure and beauty around. This tourism
places are performing good as Mount Everest. But the location and hight of mount Everest
makes the tourist feel thrill and adventure. That is providing advantage to destination in tourism.
Travelling overall place has introduced person to some amazing people, meet amazing new
people is also a reason that motivate to travel to destination.
Recommendations
The tourism at Mount Everest can be develop by providing more facility at location. The
health and safety related facilities can help the tourist to feel safe at destination. The air
evacuation and medical facility is important for safety of people. The support from government
is needed to develop this place as tourism hub for the people who like adventure and thrill. The
communities which are operating with mountain climbers can attract more tourist at place.
CONCLUSION
The present study summarize all about Mount Everest as one of the most famous
destination place. Mostly people like to visit mount Everest because they prefer to travel
adventures places it is the main reason behind visitors motivate to travel to this chosen
destination. Government, travel and tourism agencies and local communities play role for
promoting visitors and drive them towards destination. Government policies, people beliefs and
other factors creates issues that might be impact on success of Mount Everest. K2, Kangchen and
Lhotse, Cho Oyu and Nanga Parbat are the competitor of destination that also grab the attention
of people the most.
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REFERENCES
Books and Journals
Barron, P. and Leask, A., 2017. Visitor engagement at museums: Generation Y and ‘Lates’
events at the National Museum of Scotland. Museum Management and Curatorship.
32(5). pp.473-490.
Bryce, D. and et.al., 2015. Visitors' engagement and authenticity: Japanese heritage
consumption. Tourism Management. 46. pp.571-581.
Di Pietro, L. and et.al., 2015. Cultural heritage and consumer behaviour: A survey on Italian
cultural visitors. Journal of Cultural Heritage Management and Sustainable
Development. 5(1). pp.61-81.
Johnston, M. and et.al., 2017. Management challenges for the fastest growing marine shipping
sector in Arctic Canada: Pleasure crafts. Polar Record. 53(1). pp.67-78.
Jopp, R. and et.al., 2015. Climate change adaptation: destination management and the green
tourist. Tourism Planning & Development. 12(3). pp.300-320.
Kozak, M. and Kozak, N. eds., 2016. Tourist behaviour: An international perspective. CABI.
Leask, A., 2016. Visitor attraction management: A critical review of research 2009–
2014. Tourism Management. 57. pp.334-361.
Spenceley, A. and et.al., 2015. Visitor management. In Protected Area Governance and
Management. ANU Press.
Yankholmes, A. and McKercher, B., 2015. Understanding visitors to slavery heritage sites in
Ghana. Tourism Management. 51. pp.22-32.
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