Tourism Destination

This presentation explores the appeal of current leading tourist destinations, the development of new destinations, and the features that make a destination attractive. It also discusses the contribution of the travel and tourism sector to the economy and society.

TOURISM DESTINATION

COVER CONTENT
 INTRODUCTION
 APPEAL OF CURRENT LEADING DESTINATION
 CURRENTLY DEVELOPING DESTINATIONS
 FEATURES OF TOURIST DESTINATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 In present time, one of the industry which is considered as fastest
growing sector is travel and tourism.
 Contribution of this sector in growth of economy is very high.
 A lot of amount is spend by people now a days in visiting various
destinations with the aim of enjoyment, recreation and other
purposes.

APPEAL OF CURRENT LEADING
DESTINATION
 It is important to study and analyse all the components of tourist
destinations.
 By this, it can be determined that Turkey is a leading destination in
comparison to France. This attracts many visitors towards country.
o Economical characteristics
o Physical characteristics

CURRENTLY DEVELOPING DESTINATIONS
 Government provides funds as well as various
infrastructural facilities and play crucial role in
development of tourist destinations.
 International arrivals are more in Turkey.

FEATURES OF TOURIST DESTINATION
 Turkey is a developed country and international visitors
come more to visit country for medical purpose.
 Some characteristics of destinations can be understand by
below defined points:
 Accessibility
 Weather
 Service quality
 Availability of goods & services
 Value for money
 Marketing Campaign

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 Accessibility: Before entering in country, comfort is the main element which
visitors seek. For increasing visitor's number, it is important to increase their entry
ways like road, seas and airways.
 Weather: Climatic conditions of particular country is an important factor that
influence number of visitors as it is not necessary that weather of that country suits
to every visitor. So, it is also one of the essential components that tourist seeks.

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 Service quality: It is first and foremost requirement of visitors that they want
high quality services. So, Virgin Holiday Limited needs to ensure that they
provide high quality services to travellers in order to satisfy them.
 Availability of goods & services: Easy availability of hotels and room
services influence the appeal of tourist destination. It encourage visitors to
visit country more. Advance booking facility also influence visitors at large.

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 Value for money: The component that encourage visitors to visit more is value
for money. Value of money is evaluated in terms of services. If they get good
services for which they pay, a sense of satisfaction is created among them.
 Marketing Campaign: Tourism promotion is crucial factor that influencer
tourism destination appeal as well as number of visitors. Effective tourism
promotion should be done by every nation in order to encourage travellers
more to visit.

CONCLUSION
 As per the above mentioned report, it has been concluded
that travel and tourism sector provides various benefits to
country. It highly contributes in growth and development
of nation. It provides an opportunity to earn foreign
exchange as well as contributes in welfare of society.

REFERENCES
 Frenzel, F., Koens, K. and Steinbrink, M. eds., 2012. Slum
tourism: Poverty, power and ethics (Vol. 32). Routledge.
 Beritelli, P., 2011. Cooperation among prominent actors in
a tourist destination. Annals of Tourism Research. 38(2).
pp.607-629.

Thank You