UK Tourism: Trends and Destination Branding

This assignment delves into the current state of tourism in the United Kingdom. It analyzes recent trends in visitor numbers, drawing on data from various sources to illustrate fluctuations over time. The focus then shifts towards the concept of destination branding, exploring its significance in enhancing a destination's competitiveness and attractiveness to tourists. Students are expected to research and analyze relevant academic literature to understand the relationship between branding strategies and tourist market success.

TOURIST DESTINATION
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TABLE OF CONTENTS
Table of Contents.............................................................................................................................2
TASK 1............................................................................................................................................3
1.1 Analyse the main tourists destinations and generators of the world......................................3
1.2 Analyze statistics to determine tourism destination trends and predict future trends...........4
TASK 2............................................................................................................................................5
2.1 Analyze cultural, social and physical features of tourist destinations explaining appeals to
tourists..........................................................................................................................................5
2.2 Compare features of developing and leading tourist destination...........................................7
TASK 3............................................................................................................................................8
3.1 compare the appeal of current leading tourist destinations with that of currently developing
tourist destinations.......................................................................................................................8
3.2 Characteristics of tourist destinations..................................................................................11
TASK 4..........................................................................................................................................12
4.1 Analyze the issues that affect the popularity of tourist destination.....................................12
4.2 Discussing the potentials for responsible tourism to enhance the host community at
worldwide tourists destination...................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
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INTRODUCTION
Tourist destinations play an important role for tourism department. It helps to attract
people towards the beauty of a particular place. It is an instrument to grab the attentions of the
people. The attractions of the places include greenery of the place, tropical forests, lakes and
rivers to steal the interests of the guests, mountains and sporty venues to enhance the experience
of the tourists. The tourist’s destinations are regarded as a magic wand to please the tourists with
the different characteristics of the places to amuse the people. Scenic beauty of the places gives
tourist a feeling of heaven on the earth. The tourist places are visited for their historic
significance related to the king or queen of that empire. Some places are designed in order to
attract more kids and youngsters such as Disneyland in hongkong. Another amazing destinations
that steal the interest of visitors such as Adventure and Amusement.
TASK 1
1.1 Analyse the main tourists destinations and generators of the world
United Kingdom is popular among top tourist destinations in the world. United Kingdom
is also known as the land of museums. Another famous Territory of United Kingdom is The
Great Britain. There are incredible places to explore in Great Britain which are England,
Scotland, Wales and Northern Ireland. It consists of exciting cities, historic towns which are rich
in heritage, stunning country's rural areas helps to promote the tourism of a country (Zhang and
Cole, 2016).
England is the biggest country in Great Britain where special attractions includes rolling
hills, charming villages and some world's iconic sites. Further, A city in the Great Britain is
knows as land of castles and has a rich ethnic culture. In Scotland, rich heritage culture and
natural drama inspires the tourists. Northern Ireland is famous for vibrant city life, legendary
landmarks and historic coastlines which capture the attentions of visitors.
The featured destination in Great Britain to be explored by the tourists is following:
Cardiff
It is known as a castle capital of the country and it is dynamic welsh capital that has deep
roots in their past which means historical in nature (Gaafar, 2016). In terms of sports, Cardiff is a
champion and it has won many awards in rugby and football in its home stadium. It is a creative
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city with a modern cultural scenario. The special attractions of the place are live music in city
every night at the venues like Barfly, Club for Bach and the coal exchange. Other attractions of
the city are St David's Shopping mall, Wales Millennium Center, National Museum Cardiff,
Great British Cheese Festival. Welsh capital is the main point of the Great Britain.
Manchester
It is the famous city of United Kingdom in the whole world. The tourists here
experienced the world's most renowned gay villages. It is a home country of England's most
famous football teams Manchester United and Manchester City. It has various types of vintage
shops and stores with unique and different collection from all over the world (Hernández, Suárez
and Santana, 2016). The distance from Manchester city to London is 1 hour by flight and by train
is 2 hour. The peculiar attractiveness of city is Manchester Art Gallery, Manchester Music Tour,
Cafe Football and Northern Quarter.
The largest source of revenue comes from diverse tourist destinations in the world.
United Kingdom is top among the top 10 list of the tourist’s destinations in the world. It is also
regarded as highest income generating country in the world. It is recognized as 8th biggest
country in the world in terms of visitors and the income generation (Chopra, 2013). The United
Kingdom is located on the west coast. It attracts several kinds of tourists to promote tourism in
the country.
To
The Product Development Executive,
Subject – Analyzing the main tourists destinations
Hello Sir,
This report has been prepared to identify and analyze the main tourists destinations in the
world. The main tourist destinations in the world are UK, Turkey, France, Italy, New York,
Spain. The UK is 8th biggest tourist destinations in the world and generates largest revenue to the
economy of the country. The tour arrival number in 2015 was 36.115 million. The visitors in UK
spends $22.072 billion mostly by the foreign visitors. The country's single most tourist
destinations are in London which is famous for Tower of London. The tourism industry of the
UK is growing by 89% annually.
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The Turkey ranks among 6th popular tourist destination in the world. The tourism in Turkey is
focused on large historical variety. The number of tourists visited to Turkey 2015 were 42
million. The foreign spending in the country in 2015 were $30 billion. The Istanbul is the famous
tourist destination in the whole turkey that generates numerous amount of revenue.
The France ranks 3rd in income generation in the world. It is famous for high cultural interests.,
beaches and seaside, resorts and rural beauty. The famous tourist destination in France is Paris.
It is mostly visited by foreign tourists in 2015 were 84.7 million. The tourism industry of France
contributes EUR 77.7 billion to French GDP. The revenue comes in two division 30% comes
from international visitors and 70% comes from domestic and local spending.
Italy is 5th most visited country in international tourism. The tourist attracted towards the
different features of country such as rich art, cuisine, history, fashion and culture. In 2015 48.6
million people visited Italy. The tourism of Italy is one of the fastest growing and most profitable
sectors. It generates revenue €189.1billion in 2015 to the country. Rome is the popular
destination in the whole Italy.
New York city is famous for empire state building, Ellis Island, Broadway theater, Museums ,
parks and many more things. It serves over 50 million foreign and American tourists each year.
The arrival number of tourists in 2015 55.9 million. Total spending of visitors in 2015 were $45
billion.
Spain stands 3rd most visited country in the world. The Spain tourism is major contributor to
national economic life about 11 % to GDP. It is most popular summer tourists destinations in the
world. About 68.1 million people visited to Spain in 2015.
Thanks & Regards
Business Development Analyst
1.2 Analyze statistics to determine tourism destination trends and predict future trends
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Tourism destination trends of UK over last ten years:
Year Number of
Visits (m) Spend £(bn)
Average
spends per
visit
Average
nights per
visit
International balance
of payments £ (bn)
2003 24.715 £11.855 £480 8.2 -£16.697
2004 27.755 £13.047 £470 8.2 -£17.238
2005 29.97 £14.248 £475 8.3 -£17.906
2006 32.713 £16.002 £489 8.4 -£18.409
2007 32.778 £15.960 £487 7.7 -£19.053
2008 31.888 £16.32 £512 7.7 -£20.515
2009 29.889 £16.592 £555 7.7 -£15.102
2010 29.803 £16.899 £567 7.6 -£14.921
2011 30.798 £17.998 £584 7.6 -£13.703
2012 31.084 £18.640 £600 7.4 -£13.810
2013 32.692 £21.258 £650 7.5 -£13.252
2014 34.377 £21.849 £636 7.7 -£13.688
Interpretations
From the above table it has been observed that the number of tourists has increases from
year to year which shows enhanced popularity of UK. With the increase in their arrival count the
average spending ratio is also rising. It can be said that the number of travelers and their
spending will be enhance in upcoming years. This increment is good for the tourism as it is
increases their image at global level. The trends are of ten years to easily make decisions on the
capability of UK to attract wide number of customers.
Graph presentation of tourism trends for past 20 years
Analyses of statistical data of tourism destination trends of last twenty years of UK has
reflected that number of visitors have increased in UK from last 20 years. But in the year 2002
and 2005 visitors were negatively affected by the different cultural and social issues which
reduced the number of visitors in these years. Reduction in number of visitors affects different
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other trends of tourist destination such as spending of visitors and international balance of
payment. But, in 2011, government of UK has spent specific amount of money to attract more
visitors so, it has augmented the number of tourist by 29.803 to 30.798 million. Average
spending per visitors has increased from 480 pounds to 636 pounds from last ten years. This
spending plays very important role in development of nation. Therefore, UK has enjoyed
wonderful trends over last 20 years.
Illustration 1: Number of visitors in UK over last 20 years
Prediction of future trends as per the data of past ten years:
Illustration 2: future trends
Interpretations
Using the trend line option, future trends can be easily predicted and above graphs has
reflected that trend line for number of visitors and their spending in UK. It has reflected that
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number of visitors will increase in every year with high rate. It also reflected that attraction of
tourist will also augment towards different tourist destination of UK. Along with this, prediction
of spending of visitors has reflected increment in total spending of tourism in UK for ten years.
All these predictions have reflected that UK will be considered as popular attractions for visitors
in the entire world.
In dynamic and ever-changing tourism industry, tourism destination managers are responsible for
continuous monitoring of environment to identify the changes and adapt with positive changes in
the tourism industry. The tourism industry trends can be determined with several parameters
used by the tourism department of a respective place as per their requirements and the
expectations from the industry (Banki, 2016). The basic tool used for trend analysis is Market
research analysis of the overall tourism industry in order to identify the current trends in the
industry. The current trends in the industry help in forecasting future trends and the patterns of
the industry. The future predictions assist the United Kingdom to analyze their future
performance. Tourism industry of United Kingdom is rapidly increasing. The tourism industry is
a fast developing sector for overall economy of the country. Statistical data recommends that the
worldwide tourism industry contribute 11% to GDP. It also suggests that 200 million people are
engaged in this sector. As per the report of UNWTO, It depicts the growth of tourism industry
among the whole nation are:
Area Growth rate
Asia and pacific 9%
Africa 8%
Middle East 8% increase
Europe 6% increase
America 4%
The above table clearly depicts the tourism industry growth rate in order to decide the
future trends of tourism industry on the basis of the current and past trends of the environment
(Cooper, 2016).
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A table below provides a trends of visitors in UK among the other countries are;:
Rank City 2012 2013 2014 2015 Total
1 London 15345 14760 14708 14212 59027
2 Cardiff 1331 1193 1316 1325 5167
3 Manchester 975 895 815 800 3486
4 Birmingham 700 765 720 738 2922
5 Glasgow 633 760 555 630 2578
The above table clearly shows the main destinations in United Kingdom in terms of
visitor's count and income generation. It shows that London got high rank in the count of tourists
visited to the London more due to the Popular Tower of London and home town of Queen to
attract more visitors towards the royalties.
To
The Product Development Executive,
Subject – Analyzing the trends of main tourists destinations
Hello Sir,
This report has been prepared in order to determine the current and future trends of main
tourists destinations. The tourism industry of United kingdom has showed rapid developing
speed. According to the statistical report the significant foreign tourists to UK are from The
United States of America. The visitors of the America spends a lot of money for a exotic
vacations in the UK. United Kingdom has remained top among the other popular tourists
destinations in the UK. The biggest source of the income generated from the tourism industry in
the United Kingdom. The tourism industry trends can be determined with several parameters
used by the tourism department of a respective place as per their requirements and the
expectations from the industry . The basic tool used for trend analysis is Market research analysis
of the overall tourism industry in order to identify the current trends in the industry. The current
trends in the industry help in forecasting future trends and the patterns of the industry. The future
9

predictions assist the United Kingdom to analyze their future performance. The analysis of
tourism industry of United Kingdom is divided into various sectors:
 Airline industry
 Lodging
 Cruise lines
 Travel agencies
 Motor coach operators
According to the survey in 2015 the most challenging and risky factors of European
tourism are: Increased standard of living, Uncertainity in the economy and politiclal
interferences.
The online travel trends have also enhanced and expected to be increase in the near
future. The table below clearly defines the online travel trends in United Kingdom:
Percentage of Trips January till August 2014 January till August 2015
Online Booking 85 96
Online Inquiry 50 52
Users of internet 98 99.66
No internet users 89 56
TASK 2
2.1 Analyze cultural, social and physical features of tourist destinations explaining appeals to
tourists
There are several kind of factors such as physical, cultural and social features of tourist
destinations. The name of the tourist destination should be appealing and inspiring. The unique
feature of tourist destination sets apart from other among the whole nation. There are various
tourist destinations in United Kingdom such as London which is famous for the Tower of
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London (Yu and Xu, 2016). It symbolizes the territory which is regarded as the emblem of
multiculturalism of British. It is known for its mixed cultural environment. By visiting this place,
visitor will get idea about ethnic cultures of the British region. The theory of mixed culture in the
London is given by the Brick Lane.
The tower of London is combination of Jewish People's culture and their traditions. It
contains signs of the British central temples which show the ethnic traditions of British. It also
highlights christen culture and its traditions. The image of different ancient cultures is reflected
in Tower of Hamlet and the Tower of London. It includes White Chapel art gallery for the
visitors to make them aware about the innovative and creative ancient culture of the London (R.
and Heo, 2016). Museums of London mesmerize the visitors with its natural talent and mixture
of cultures. The mixture of different cultures in London promotes the general equality which is
the obligation imposed on every country by the external environment in order to maintain unity
in the country.
The social factors of tourist destination will greatly affect the reputation of place among
the different customers. The tourists are provided with fantastic and amazing services at
particular destination to win the confidence of visitors. The surrounding and environment around
Tower of London plays a vital role in building close and long term relationships with the
customers and make them regular visitors (Miličević, Mihalič and Sever, 2016). This is done by
providing transportation facilities to the visitors from hotel to the several tourists’ points.
Physical features of destination plays a significance role in stealing attentions of the
visitors. Lakes and rivers make the place beautiful to draw ostentation of the visitors to the
respective destination. The Tower of Hamlet is surrounded by the Victoria Park which is
regarded as the home town of historical man-made artifacts designers. The Park is also blanketed
with decorated flowers which are unique in nature and famous in the world. River Thames is also
popular in London which flows in the south direction. The group of tallest buildings in Canary
Wharf Complex is located in Dockland (Verma, 2014). The whole Europe is surrounded by
tallest buildings and Towers. All cultures and religions are respected in the London with an open
heart.
Following are the comparison of developing and leading tourist destination on the basis of social,
cultural and physical features :
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Basis Developing tourist destination
(Bulgaria)
Leading tourist destination
(United Kingdom)
Cultural The culture of Bulgaria will
decide the future of country as
a tourist destination. It helps to
attract visitors towards the
ancient civilizations such as
Greek, Romans. The history of
Bulgaria caught the interest of
several visitors. It has several
traditions. It has many
museums, delicious foods,
amazing festivals to celebrate,
churches. It has historical
music one of the part of the
heritage culture.
The rich sources of the place
tremendously affect the
person's feeling and attracted
them towards the rich heritage
of the royal empire and their
properties.
It includes the heritage and
inherited property of the
ancestors such as museums,
monuments, old churches and
other man made structures just
like artifacts, buildings to
attract the visitors more
towards the tourist places. This
also contains the delicious and
tasty food as per their culture
It is not limited only to the
food but also includes music
and entertainment activities
such as river rafting, motor
bike racing, Banji jumping,
water rides, motor boat riding
and many more fun. Another
important things includes such
as sports, music and arts
gallery of a particular place.
The rich sources of the place
tremendously affect the
person's feeling and attracted
them towards the rich heritage
of the royal empire and their
properties.
Social It consists of the regional, The social factors of tourist
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national and local communities
of a particular destination. It
plays an vital role in satisfying
the different and unique needs
of the tourists visited to that
place. It has direct impact on
the tourism and its handling
capacity.
destination will greatly affect
the reputation of place among
the different customers. The
tourists are provided with
fantastic and amazing services
at particular destination to win
the confidence of visitors. The
surrounding and environment
around Tower of London plays
a vital role in building close
and long term relationships
with the customers and make
them regular visitors .
Physical It includes the famous
landscapes, mountains, lakes
and rivers, coastlines, beaches,
flora and fauna, tropical forest
and sand dunes of the tourist
places in order to attract the
guests more towards the
attractions of the places. These
are the special attractions of
the places in order to attract
the customers towards the real
beauty of the particular place.
These are essential for creating
the appeal among the tourist.
Tourists generally go for
natural beauty of the places.
Physical features of destination
plays a significance role in
stealing attentions of the
visitors. Lakes and rivers make
the place beautiful to draw
ostentation of the visitors to
the respective destination. The
Tower of Hamlet is
surrounded by the Victoria
Park which is regarded as the
home town of historical man-
made artifacts designers. The
Park is also blanketed with
decorated flowers which are
unique in nature and famous in
the world. River Thames is
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Hence the tourist places that
have sound natural resources
have great appeal in tourist 's
mind.
also popular in London which
flows in the south direction.
The group of tallest buildings
in Canary Wharf Complex is
located in Dockland .
2.2 Compare features of developing and leading tourist destination
Tourism is movement of people from their normal place of residence to the different
destination for relaxation and enjoyment purpose. According to United Nations report, they
suggested three forms of tourism: Domestic, Outbound and Inbound (Matzler and et.al. 2016).
Domestic tourism includes local citizens traveling within the same country. Outbound tourism
can be stated as when the citizens cross national boundary of the country and visits another
country. Inbound tourism includes Nonresidents traveling to the country.
Leading Tourist destination Appeal- United Kingdom
United Kingdom is regarded as among the top 10 list of world's most popular tourist
destinations. It stands 8th position in the whole world in terms of the biggest area in the world.
The biggest area in the world is a deciding factor to determine popularity among huge audiences
in the whole nation. By providing certain different features to the visitors like cultural mix
environment, rich heritage, entertainment factors, Cultural events organized in the country to
promote different cultures.
Developing Tourist destination Appeal- Bulgaria
Bulgaria is famous for many attractions and historical culture associated with the country.
It significantly contributes in the overall economy of the whole nation. It is located at crossroads
of East and West (Qu and Hsu, 2016). It has been home of several civilizations such as Greek,
Romans, Slavs, Bulgarians and Ottomans. The country is rich in heritage tourist’s sights and
historical artifacts structures.
Comparison of both leading and developing tourists’ destination is given with the help of
table given below:
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Developing tourists destination Leading tourists destination
Bulgaria is emerging and developing tourist
destination in the world.
The United Kingdom is Renowned leading
tourist destination in the world.
It is known for its seaside and winter resorts. It is recognized for numerous museums.
It attracts tourists from Greece, Romania,
Turkey and Russia.
The tourists usually come from United States
of the America (Lee and Bai, 2016).
It contributes 15% to GDP It contributes 12% to GDP
The indifferent quality of Bulgaria is to
promote Rural tourism.
The government of United Kingdom organized
Olympic games in the country to promote the
tourism of the nation.
It celebrates several types of festivals like
ROZHEN National Folklore Fair, Festival of
rose, Spirit of BURGAS, Rock Fest, July
Morning.
The festivals are celebrated in United Kingdom
to promote different cultures of the society
such as New year day, Burns night, Chinese
new year, pancake day, valentine's day,
mother's day, father's day.
The main attraction of Bulgaria is its unique
lakes and seaside resorts (Weidenfeld and
Butler, 2016). Special attraction that steals the
interests of the visitor is the heritage property of
the country.
The stable climatic conditions of Bulgaria
(Whang and Yong 2016).
Average climatic conditions
Another vital feature is Hiking and Skiing,
National and Natural parks, caves and
waterfalls.
Adventurous and sporty venues to boost up
experience of the visitors.
The high number of tourists came from United
Kingdom. .
Bulgaria is not among the visitor's list.
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TASK 3
3.1 compare the appeal of current leading tourist destinations with that of currently developing
tourist destinations
It can be stated that in the past few years, North Korea as a tourist destination has grown
with a very good pace. Along with this, the conditions and characteristics prevailing in country
are completely different from other nations or tourist destinations. The comparison between
North Korea and United Kingdom is carried out below:
Basis of
comparison
United Kingdom North Korea
Average tourists
per year
It can be stated that in one particular
year, UK attracts around 33 million
visitors. Along with this, it is a unique
culture and it has a deep history of UK
which helps in gathering attention of
people or travellers from all across the
world (Claveria and Poluzzi, 2016).
Even today also, the destination is
considered as one of the leading
destinations all across the globe.
North Korea has been able to
attract an average of 11 million
tourist and travellers every year. It
can be expressed that in earlier
days, the travel and tourism sector
was not given much more
preference by the government of
destination; however, it can be also
argued that after witnessing the
outstanding contribution made by
tourism industry in economic
development of other nation, the
government has taken initiatives to
boost its tourism industry.
Economic growth In the last few years, the travel and
tourism sector has witnessed an
outstanding growth rate. Furthermore,
it has also supported all small and
large businesses operation in sector by
In the present scenario, North
Korea has been failed to attract
traveller and tourist from other
countries of the world. The
destination has different beautiful
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providing them with most potential
opportunities in terms of growth and
development. It can be also stated that
the contribution made by tourism
industry in economic development of
UK is also outstanding. It is also
expected that the demand of UK as a
tourism destination will increase by
around 5%.
locations and it is also has several
historical monuments (Brown,
Smith and Assaker, 2016). One of
the major factor which can be
considered as the reason behind
low number of tourist is that the
destination has developed a
negative and bad image of the
country.
Product
developmental
The destination has been able to
develop effective and satisfactory
products and services at the regular
intervals. This has become possible
because of combined efforts of all
government bodies and businesses
which are operating in the country
(Mussalam and Tajeddini, 2016).
Nowadays, the government has also
started to focus on sustainable
development which means
encouraging tourism without causing
negative impact on the society and
environment.
In recent years, the government
has started to lay emphasis on
developing innovative products and
services. This includes
improvement in some new
destinations and up-gradation of
existing ones.
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Political condition It can be also expressed that the
government and political conditions in
UK has remained stable from last
many years. This has resulted in
providing higher growth rate to all
businesses and sectors operating in the
country (Pike, 2016). Travel sector in
UK has always received adequate
support from the government in every
situation.
The conditions of North Korea
have not been politically stable and
it has affected businesses to a great
extent. It can be also argued that
the destination witnesses monopoly
of on political group dominating
another group.
3.2 Characteristics of tourist destinations
The characteristics of a destination impact different countries. These can be mentioned as
below:
Characteristics of Cuba Ancient culture – Cuba is recognized for its ancient culture and heritage. The travel and
tourism sector earns revenue due to large number of ancient attractions. Movement of
visitors is also very high in the country. Mutual support – Cuba gets good amount of support from its citizens, local communities
and authorities (Fu, Ye and Xiang, 2016). They contribute mutually towards the
development of the sector. The tourist gets proper information and guidance about the
tourism places in the nation. Presence of biodiversity – Most of the area in Cuba is covered by Biodiversity Park. A lot
of greenery and plantation is an attraction for the visitors. The local authorities in the
country make efforts to save natural heritage. It is a positive sign for the tourism in the
country. Good infrastructure – The country is surrounded with good infrastructure in terms of
buildings, electricity, water, accommodation etc. It promotes wide development of
tourism within the nation (Tyagi, Dhar and Sharma, 2016). It brings revenue and
entrepreneurial progress within the industry.
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 Travel and tourism firms –There are many travel and tourism companies in the nation. .
This shows that range of products and service are also available for the tourists. This will
make travelling experience for the people more advanced and effective.
Characteristics of North Korea Attractive destinations – The North Korea is also famous for its highly attractive
destinations. This place is frequently visited by people from different parts of the world. Control of government – Tourism in the country is highly controlled by the government
bodies and authorities (Moscardo and Murphy, 2016). These bodies are responsible for
the development and progress of the sector.
 Presence of regulating bodies – It is organized by different types of state-owned tourism
office. These bodies include Korea International Travel Company (KITC), Korean
International Sports Travel Company (KISTC) and Korean International Youth Travel
Company (KIYTC).
To
The Marketing Department
Subject: Evaluating characteristics of tourist destination
Hello Sir,
This report has been prepared to identify the different characteristics of tourist destination to help
the management in marketing activities. The characteristics of a destination impact different
countries. Some of the characteristics of Cuba are mentioned as below: Ancient culture – Cuba is recognized for its ancient culture and heritage. The travel and
tourism sector earns revenue due to large number of ancient attractions. Movement of
visitors is also very high in the country. Mutual support – Cuba gets good amount of support from its citizens, local communities
and authorities . They contribute mutually towards the development of the sector. The
tourist gets proper information and guidance about the tourism places in the nation. Presence of biodiversity – Most of the area in Cuba is covered by Biodiversity Park. A lot
of greenery and plantation is an attraction for the visitors. The local authorities in the
country make efforts to save natural heritage. It is a positive sign for the tourism in the
country.
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 Good infrastructure – The country is surrounded with good infrastructure in terms of
buildings, electricity, water, accommodation etc. It promotes wide development of
tourism within the nation. It brings revenue and entrepreneurial progress within the
industry.
 Travel and tourism firms –There are many travel and tourism companies in the nation. .
This shows that range of products and service are also available for the tourists. This will
make travelling experience for the people more advanced and effective.
Characteristics of North Korea Attractive destinations – The North Korea is also famous for its highly attractive
destinations. This place is frequently visited by people from different parts of the world. Legislations – Tourism in the country is highly controlled by the government bodies and
authorities . These bodies are responsible for the development and progress of the sector.
Government authorities – It is organized by different types of state-owned tourism bureaus.
These bodies include Korea International Travel Company (KITC), Korean International Sports
Travel Company (KISTC) and Korean International Youth Travel Company (KIYTC).
TASK 4
4.1 Analyze the issues that affect the popularity of tourist destination
To
The Senior Sustainability Executive,
Subject – Evaluation of issues affecting the popularity of destinations
Hello Sir,
This report has been prepared to identify and analyze the issues which affect the
popularity of the destinations. There are various factors or considerations which need to be taken
care that affect the popularity of tourist destinations. These factors predict the future of tourism
industry. The attractiveness of tourist destination determines its future. It may be positive as well
as negative impacts for tourism sector of country. Following are the issues which affect the
popularity of tourist destinations:
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Natural calamities- It majorly affects business of TUI group which is a travel and
Tourism Company and it intends to expand their business in several other countries (Robinson
and Picard, 2016). The tourist destinations are prone to earthquakes, flood or with the risk of
occurrence of other natural calamities as due to this factor, the potential customers of business
are slowly decreasing with the increasing danger of natural calamities.
Terrorism- The action Gantt chart of terrorists adversely affects the functional growth of
the company. The main business of TUI group is travel and tourism. It helps to decide the arrival
count of tourists.. Everyone wants to ensure safety of itself from the terrorists attack. The act of
the terrorists badly affects the sales growth of TUI Company.
Environmental Conditions- As a sustainability development manager of TUI group, he is
required to take care about business requirements without compromising with needs of the
environment (Boniface and Cooper, 2016). It is responsible for maintaining business
environment to promote good qualities and products or services of the business. Every tourist
wants to visit that place which has stable environmental conditions. It includes the climatic
conditions of the place like if the place is always remain hot the people visited less to the hot
places. The people mostly visit to that places where average climatic changes occur in the
environment.
Pollution - It includes all types of pollution such as air pollution, noise pollution; water
pollution in the places will reduced the number of tourists and so as the loosing of opportunities
in the business. Nobody wants to travel to the dirty city where full of pollution is there.
Sustainable tourism- As per the motive of the company, the sustainability should be
maintained to attract more customers and plenty of new opportunities that lead business on the
path of the success (Zhang, and Cole, 2016). It includes recycling of waste products to aware
people about importance of sustainability development.
Government Legislation- Every country is regulated by the government for proper administration
of the country in order to avoid the danger situations. The governmental policies play significant
role in increasing the number of the visitors in the country by imposing easy terms and
conditions.
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Financial requirement- The tourism sector is easily affected by the financial system of the
country. For proper sightseeing and complete exploring the tourist destinations the ample of
finance money is required in order to live properly.
Thanks & Regards
Line Manager
There are different issues of various countries which affect the tourism industry of host
community. Along with this, different issues also affect the popularity of the tourism
destinations. Major issues of different tourism destinations and their impact on host community
have negative impacts which are described as under: Natural disaster: Earthquake in Nepal in April 2015 is one of the major issues which
affect the tourism of the whole country. It has negative impact on economic and
geographical development of Nepal which affects the tourism of the whole country.
Along with this, weather condition of Nepal was also very changing which reduced the
number of visitors in Nepal. This is the major issue which reduces the sustainability
development of the whole country which reduces the attraction of business visitors. In
earthquake most of the major physical attractions of Nepal have damaged which reduces
the value of them as well as government of the nation needs to spend lots of time and
money to improve their physical appearances. The impact of following issue affects the
popularity of Nepal. After this, the number of visitors is starting to decrease and it
directly affects the other supportive industries of tourism. Along with this, the
unemployment ratio is also at the stage of rising. Therefore, natural disasters have very
negative impact on tourist destinations of Nepal. Terrorism: Tunisian beach terror attack in July 2015 has lots of negative impact on
tourism on this tourist destination. It increases deflation, crime and other economic social
and economic ills which reduces the attraction on international visitors towards this
place. Along with this, this attack has increased the terror in mind of all visitors which
also reduced the appeal of this tourist destination in all over the world. The impact of this
situation on popularity of tourist destinations is it leads drop the demand of tourists which
have negative impact on economic position of whole country.
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 World Disease: Outbreak of swine flu in India in February 2015 was one of the major
issues which affect the tourism industry in negative manner. It has reduced the number of
visitors due to the reason of life of danger. It has created the negative image in visitor’s
mind which reduced the total earning of tourism industry of India. Due to this issue India
has lots its biological diversity which also affected the number of visitors in India. But
due to the government strict actions, outbreak became easily controlled. The impact of
this is it has increased the number of tourist in India year and year. Along with this, local
communities also get the job opportunities and small businesses are growing with fast
speed.
4.2 Discussing the potentials for responsible tourism to enhance the host community at
worldwide tourists destination
Responsible Tourism,
Published by - The Traveller
Dated, 17th June 2016,
Responsible tourism is the main element of travel and tourism sector which places more
emphasis on minimizing negative social, economic and environmental impact. This concept
encourages business unit to contribute their effort in the sustainable tourism (Brown, Smith and
Assaker, 2016). On the basis of this aspect, it is the responsibility of TUI travel to offer job
opportunities to people and thereby contribute in the economic growth and development.
Moreover, if the business unit offers employment opportunity to people than the standard of
living of the local people increases to the significant level.
Travel and tourism is the wide sector which includes number of industries such as
hospitality, airlines etc. Thus, TUI travel needs to develop and offer job opportunities to people.
From statistics, it has been identified that travel and tourism is highly growing sector who
accounts for 11% to world's GDP. By taking into account this aspect, TUI travel needs to
develop tour packages in accordance with needs and expectations of the customers. Moreover,
desires and expectation level of customers also differ from individual to individual. In this
regard, TUI travel needs to design varied and attractive tour packages for young, adults and old
age people. For this purpose, company is required to encourage their existing and potential
customers to give their suggestions. It will enable the firm in designing suitable tour packages.
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This aspect will provide assistance to business unit in attracting large number of customers. By
complying with such aspect, TUI travel can contribute in attaining sustainable tourism.
Along with this, business unit is required to identify the alternative ways of performing
activities which helps them in saving scare resources. In this context, TUI travel needs to
emphasize on employing effective waste management strategy. Moreover, business unit also has
the responsibility to offer highly safe environment to people and thereby helps in achieving the
objectives of green revolution (Claveria and Poluzzi, 2016). In addition to this, TUI travel is
required to focus on improving the website by including different attractive pictures. It helps
them in influencing the decision making aspect to the large extent. This in turn assist business
unit in contributing in GDP and growth rate of London.
Besides this, TUI group also required to focus on improving external infrastructure. For
instance: Company is required to build attractive interior and exterior to lure the tourist. Hence,
by offering the quality accommodation facility to the customers, business unit can provide
remarkable experience to the visitors (Cooper, 2016). In addition to this, TUI travel can take part
in sustainable development by providing protection to cultural heritage. On the basis of
responsible tourism, business unit needs o offer employment opportunities to the disabled people
according to their skills and abilities. Hence, by following all the above mentioned aspects,
business unit can promote tourism more effectively and efficiently.
Responsible tourism is an approach of tourism management which helps in improving
economic, social and environmental benefits of different tourism destinations. Along with this, is
also helps in reducing the extra cost of tourism destinations. Therefore, potential of responsible
tourism will help in resolving the all three above discussed issues in effective manner. Along
with this, it helps in improving the lifestyle of the local people of tourism destination. For
example, to deal with world outbreak disease swine flu, different governments have taken
various steps. In this direction, Indian government has started a program to create awareness in
the tourists regarding the illness, sign of disease, primary precautions, important contact numbers
of NGO and health care organizations in case of emergency.
Such kind of actions important role in enhancing physical features of destination for
effective appealing the demand of tourism destination. Responsible tourism also help in reducing
terrorism at that destination as well as also help in improving the quality of health and social care
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services which reduces the probability of world diseases. Overall, potential for responsible
tourism to enhance the host community in the three issues. Major measures of responsible
tourism include, number of visitors, spending of visitors, etc.
CONCLUSION
From the above study it can be concluded that the impact of various influencing factors
affect functioning of TUI group. There are different types of tourist destinations that attract
tourists towards natural beauty of the destination. It clearly shows that TUI group is affected by
the disturbances in the nature. It shows that the comparison between the leading and the Gantt
chart developing tourist’s destinations in the whole nation. It also clearly defines the factors that
affect the functioning of the business. TUI group can expand its business all over the world.
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