Tourism Marketing and Destination Branding

This assignment delves into the complex world of tourism marketing and destination branding. It examines the interplay between environmental knowledge, tourist satisfaction, cultural perceptions, and their impact on visitor behavior. Students are tasked with analyzing academic research on these factors and understanding how they contribute to shaping a successful tourism destination image.

TOURISM
DESTINATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 description on tourist destination and its generators in term to increase visitor members
and income generation................................................................................................................1
1.2 Determine tourism destination trends and predict future trend. ...........................................2
TASK 2 ...........................................................................................................................................3
Description on culture, social and physical features of tourist destination explaining their
appeal to tourist. .........................................................................................................................3
2.2 Description on the features of developing and leading tourist destination...........................4
CONCLUSION................................................................................................................................5

INTRODUCTION
The tourism industry is one of the rapidly growing firm as per the present scenario. This
is very helpful in order to have economic development of nation. With the help of this industry is
getting influenced. In this various changer are taken places. The demand for tourist destination is
majorly increasing. In this manner the need and expectation of consumer is to be ascertained so
that this firm can able to generate heigh amount of profits. The present report is based on taking
various initiative in order to emphasize that how many people are visited in country in this past
year. This assignment is inclusive of every trend which is to be noticed to make the tourist
services effective.
There are several factors are given, which affect the demand of tourism and being the trip
advisor as global product analyst it is essential to understand the need of tourist. In this present
file the focus is to be given on 5 tourist destinations of UK are as The Cots Wolds Tower of
London, Lake District, Hadrian Wall and York Minster.
TASK 1
1.1 description on tourist destination and its generators in term to increase visitor members and
income generation.
In these people prefer to travel a lot, the need and expectation of visitors are changing
rapidly. Is hard to cope up with their demand. In this the Europe is most popular place, where the
people prefer to travel a lot. It can be true to said that demand of the tourism in London, Spain,
Manchester have been increasing rapidly. The London is one of the destination which is having
higher attention of visitors.
England
There are number of famous destination which is attracting large number of visitors. This is the
reason due to which demand of England tourism is on heigh level. With the help of this it
enhancing tourism income. It can be understood with the help of following table are as-
Tourist destination in England Number of Visitors
Years 2016 2015 2014
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British Museum 7,695213 6701089 5575890
The National Gallery 8,416724 7,031574 6163902
Southbank Centre 6294798 - -
Tate Modern 7785427 6884939 5318990
Natural History Museum 7388295 6356884 5021990
With the help of above table it has clearly defined that number of people come and visit
England. This all work in manner to have development in the various aspects like the national
gallery, British museum, and south bank centre.
1.2 Description on the tourism destination trends and predict future trend.
As per scenario it can be true to said that the number of visitors will be increasing day by
day in this upcoming year because people prefer to visit in different countries. Due to this there
can be heigh contribution in economic development of nation. The international tourism is also
rapidly increasing. Due to which the tourist business is growing in large extent. This kind of
activities is very helpful in manner to have financial as well economic stability. With the help of
this demand can be reflected in heigh level. This kind of services are essential in order to enlarge
the business operation in wide manner. To provide better and effective services to the clients the
firm is able to retail client in the organisation. The company should work in manner to provide
innovative services to their tourist.
This is to be notice that need and expectation of the tourist has subsequently increasing,
sometimes its hard to cope up with this kind of changes. With the help of providing this kind of
service firm is able to earn more income.
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TASK 2
Description on culture, social and physical features of tourist destination explaining their appeal
to tourist.
The analysis of culture, social and physical feature of UK and spain are to be considered
in effective manner. This all are discussed in following manner are as-
Various features UK SPAIN
Cultural features The united kingdom are as
Britain and northern Ireland is
the formal name of sovereign
which is taken by the
parliament of London. In
among all of this the UK is the
popular destination. There are
number of attractive places can
be found are as gallerias,
museums, theme parks,
landmarks beaches and people
can shopping here. With the
help of this all destination the
culture of the UK can be
represented easily. It attracts
they large number of tourist as
compare to native place which
are not having any cultural
heritage,
The most of the visitor want to
travel Spain due to
Catholicism. There are various
kinds of museum which help
to enhance the beauty of this
kind of places. In these the
total national park is 15 among
which 10 are situated in
mainland. This all are places
which is able to represent
Spain culture and its beauty.
Social features The social feature plays very
effective role in order to
satisfy the customer with there
different need of tourist. It is
essential to give overall
The people of the Spain are
overly reached, they belong to
aristocratic families. In this
way the social interest can be
found on the basis of material;
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experience to the tourist. It is
inclusive of local, national and
regional communities of
destination.
worth like furnished home,
dress jewellery and other kind
of things.
Physical features In this all features are
important in order to define the
beauty of the place and attract
the customer. The most of the
tourist attract towards physical
beauty of the places.
The physical feature of Spain
is inclusive of characters like
beaches, mountains, and
flatlands. The country is
situated in large area. It is
made up of two islands. The
mountain is on second highest
number in Spain.
2.2 Description on the features of developing and leading tourist destination.
Features of London- The capital of England is London, it is situated near the famous river
Thamas, which is 21st century city with the history bask to the Roman times. In this area the
weather used to be at 14 c, wind at 6 km/h, the level of the humidity is around 80% and size of
population is 8.539 millions. The famous places of London are defined as London eye, tower of
London, big Ben and British museum etc. it is the most attractive place for visitors because here
they can have number of place to visit and to do most of the things. The beauty of London is
indescribable. The accommodations based at the level of budgets and taste in London for middle
and higher level of people. There re various kind of restaurants which provide good food at
reasonable prices. This place is situated near the many attractive tourist destination. There are
various kinds of rooftop bars, riverside pubs and champagne bars.
Feature of Birmingham- The tourist is the big business for the people of Birmingham. It is
situated in major part of the England. This weather is 12°C,wind SW at 5 km/h, 89% humidity.
There are various trip advisors who are providing top most services to the visitors. With the help
of this all it can contribute in the economic development of nation. They are able to provide top
lass visitor experience. National sea life centre is one of the famous place, this is the reason due
to which lots of the visitor want to visit.
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TASK 4
4.1 Issues which affect the popularity of tourist destinations.
There are various issues that affecting the popularity of tourist destinations under the UK
they are as follows:-
Environment and climatical conditions would affect the popularity of UK because increased in
tourist population resulted in high pollution rate and which causes reduced in oxyen and
increasing in carbon dioxide factors affecting the environment very badly.
Global warming and ozone layer depletion factors are the reasons causing the skin cancer
reasons caused by human and affected the environment and disturb the public as well.
Arctic flows, oceans will also affect due to increase in population and due to that carbon di oxide
and methane gases increasing and higher temperature led to increase in the rate of decomposition
and changes the climatic al conditions and temperatures which takes place in countries and due
to uncertainty arise in the climate Increasing population also causing the result behind natural
disasters in form of earthquakes, floods, droughts and it disturbs the public tranquillity.
Sustainability portion will also affect the population where development shoul takes place and
damaging of environment should also been done. Political factors such as corruptions, political
conditions, change in government ,price stability are certain factors that would affect the
popularity of UK. Social characteristics in form of population explosion, infant mortality, life
expectancy, poverty would also affect the UK popularity. The terrorist attack by the person and
team whose demands are not satisfied and who enters in the country to take revenge for them and
disturbed the common public by attacking them, by giving harm to them is also behind the
reason regarding tourist attractions.
4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide
tourist destinations
` The UK government should focuses on promotional factors and should increased its
publicity and sales in such a way that it attracted large number of tourists and approach behind it
in a positive way.
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The UK should bring down the changes under the exchange rate and currency rate and maintain
them stable and should focuses on areas related to the education and health care.
The UK government should controlled the factors such as racial discrimination and terrorism
related activities and adopt down various process and methods to control on that.
The UK government should adopt down the policies and distribute a population in such a way
that population explosion should not take place and damaging of resources would not been done.
The government should made investment time to time on certain factors such as repairs ,
maintenance of historic monuments and developing infrastructure facility so that large number of
tourist will be attracted towards this. The government should controlled on such factors which
could disturb the public peace , tranquillity and arising disputes. The factors such as social
riots.The government and tourist department should provide better services to tourist in form of
plans, maps so by using that tourist can easily reached to there destinations and no chances of
misrepresentation and misguiding will be involved along with proper rates.
CONCLUSION
Hereby it has been concluded that tourism industry is one of the rapidly growing firm as
per the present scenario. This is very helpful in order to have economic development of nation.
With the help of this industry is getting influenced. In this various changer are taken places. In
these people prefer to travel a lot, the need and expectation of visitors are changing rapidly. Is
hard to cope up with their demand. In this the Europe is most popular place, where the people
prefer to travel a lot. It can be true to said that demand of the tourism in London, Spain,
Manchester have been increasing rapidly. It can be discussed that Burma is getting attention
from customer due to its cultural and social aspects. The cultural and heritage aspects of tourism
industry can improve with the help of changing trends in same industry.
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