Tourist Destination: Analysis, Trends, and Issues

This document provides an analysis of tourist destinations, including statistics, cultural and social features, and future trends. It also discusses the issues affecting the popularity of tourist destinations and how responsible tourism can sustain their appeal.

TOURIST
DESTINATION

INTRODUCTION.................................................................................................................................3
TASK 1....................................................................................................................................................3
1.2 Analyse the statistics which determine tourist destination and future trends............................4
TASK 2....................................................................................................................................................5
2.1 Analyse cultural, social and physical features of tourist destinations......................................5
2.2 Compare features of developing and leading tourist destinations..............................................6
TASK 3....................................................................................................................................................7
3.1 & 3.2 Covered in PPT...................................................................................................................7
TASK 4....................................................................................................................................................7
4.1 Analyse issues that affect the popularity of tourist destinations.................................................7
4.2 How designated destination could sustain its appeal with an emphasis on, “Responsible
tourism”.............................................................................................................................................8
CONCLUSION.........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
In present scenario, travel and tourism industry is rapidly growing over the world.
Every year several number of people visit to come UK for personal and professional purpose.
In addition, British government has also pay attention as well as recognition to tourism
industry for economic development. Along with this, organisations which are associated with
travelling business are also acquired various tools and techniques for promoting all of the
integrated activities to get high competitive edge in a certain time period (Baker, 2014). The
report is going to be described different tourists destinations of UK in order to assess the
trends in tourist destinations. Readers will also come to know about variety of factors which
has a vast impact on popularity of tourist destination. Comparison has been made over the
features of a developing and a leading tourist destination and over the appeal made by a
developing tourist destination and by a leading tourist destination.
TASK 1
1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers
and income generation
Due to variations in environmental conditions and nature or patterns of the market a change
has been seen within travel and tourism industry as well. These progressions are happening
because of different components or qualities or highlights of an effective tourist destination.
The number of visitors has expanded because of changes in nature and patterns of the market.
In this world, there are various tourist destinations which are well known and attract visitors
towards them by making a compelling interest (Becker, 2016). Diverse nations of the world
have distinctive highlights which pull in the visitors.
TUI group is a multinational travel and tourism provider company which owns has
tour agencies, airlines, hotels, cruise ships, retail stores etc. In this modern era, people like
new places to visit, i.e. Spain, France, Italy, London, Paris etc. It has been analysed that
living standard of people has been improved in UK which will support travel and tourism
industry as well. As per the study, there was over 31.3 million people have visited UK , thus
the popularity of the tourist destination is driven up in comparison with Thailand, Nepal,
Switzerland, Mexico etc. In the 2013, number of overall world's travellers were 177.9 billion
which was reduced in 2014 to 177.2 billion.
France Turkey Thailand Hong-kong

It is one of the most
popular place as
people love to visit
France due to its
ancient beauty and
monuments. In 2013,
12 million people have
visited the nation.
Turkey attracts people
due to its wander and
attractive look. In
2014, 37.8 million
people have visited
Turkey that increased
in 2014 by 40.8
million.
The country attracts
people cause of its
natural beauty and
there is numerous
places to visit.
In 2013, number of
travellers who visited
Thailand was 41.8
million.
Hong-kong is
generating higher
revenues from tourism
activities rather than
other countries.
Almost 42.2 million
have visited the
country in 2014.
1.2 Analyse the statistics which determine tourist destination and future trends
Year Total Amount of
Travellers
(million)
Expenditure
(Billion)
Average
expend each
visit
Average
expenditure
of nights
each visit
Foreign Cost Balance
(billion)
2003 24.15 € 14.25 €402 8.3 -€ 16.33
2004 27.23 € 25.23 € 423 8.2 -€ 13.63
2005 29.45 € 12.36 € 456 8.3 -€ 14.22
2006 25.25 € 52.32 € 500 7.2 -€ 14.56
2007 30.12 € 25.32 € 521 7.4 -€ 14.57
2008 31.36 € 52.23 € 563 7.3 -€ 20.32
2009 31.45 € 96.12 € 589 7.8 -€ 21.36
2010 33.25 € 12.23 € 601 7.7 -€ 22.36
2011 33.85 € 45.21 € 621 6.3 -€ 14.63
2012 34.12 € 52.21 € 632 6.5 -€ 15.69
2013 35.96 € 12.32 € 655 6.2 -€ 18.96
2014 38.87 € 45.23 € 687 6.8 -€ 20.58

As per the study of past years, it get analysed that there is vast amount of tourists
come to visit UK; it has driven up economic condition of the nation, in terms of raising
revenues or income. Different popular destinations in UK, i.e. National gallery and British
Museum have been visited mostly. According to 2013, more than 6.7 million tourists came
over the world. It also get analysed that cultural heritage tourism has also contributed more
than 4.5 billion in GDP rate of the country which is almost 35% of total revenues.
Furthermore, another trend is emergence of Asian and African tourists destinations.
Presently, countries like – India, China, Switzerland and Thailand are becoming popular
tourists places due to here unexplored places and visiting these nations is more economically.
This is the reason people are planning their holidays in such countries (Cohen and Cohen,
2015). Apart from this, a new trend has been occurred in tourism industry which delivers a
vital growth to the nation, these are inbound and outbound tourism. In addition to this
contribution of the study has reduced. Another study is conducted in order to know the
impact of inbound tourists and international tourists.
TASK 2
2.1 Analyse cultural, social and physical features of tourist destinations
A tourists destination is a boon not only for tourists as well as for people who lives at
there. Tourism contains adventurers and memorable experience for people who have visited
there. Along with this, cultural of tourism varies from different aspects. In past decades,
tourism is known for pleasure, leisure and gaining adventurers experience but as per the time
changes its been turn out by having several objectives. TUI provides its tourism services over
the world. London is the chosen tourism destination for completion of this task as presently it
holds the title of most visited tourism destination and consists different attractive places for
which tourist from domestic as well as international origin visit London.
Cultural features – People lives in society which have some values, attitudes, beliefs,
artefacts and other meaningful signs which shows living patterns of people that differentiate
them from others. Therefore, it can be said that tourism affects cultural of places as in CUBA
there is demographical cultural of society (Cohen and et.al., 2014). On the other hand,
London which is known as most popular place for tourism perspective always invited people
to visit there.

Social features – It is known as those factors that reflects holiday decisions or tour plan of
people. For instance – senior citizens would like to visit historical or ancient places whereas
youngsters prefer to visit adventurers places. Apart from this, society of London and CUBA
is a point of consideration for visitors to decide whether to go these places or not. In London,
people have open minded thinking whereas in CUBA individuals give more value to
traditions.
Physical features – It is a multi facet aspect of tourist destination by having pros and cons. In
London, government has extra concentration in order to maintain physical infrastructure of
the country; tourism advancement is always in its priority list in comparison with other
countries (Dickinson and et.al., 2014). Apart from this, in CUBA there is higher involvement
of people in tourism development which reflects negatively physical balance of the land.
Although, government bodies also ignored interference of uninvited people which
continuously decreases the number of tourists.
2.2 Compare features of developing and leading tourist destinations
Leading tourist destination Developed tourist destination
Society in United Kingdom is able to accept
the new cultural as well as people who come
from different regions. It increases tourism
development in that nation and boom up the
number of visitors at there.
The nature of society in developing nations
like- Cuba is more poor than a developed
nation; there are several issues in society, i.e.
inequality, gender differentiation etc. it puts a
vast impact on tourism destinations.
Leading tourism destinations, i.e. United
Kingdom has large extent in order to preserve
its cultural heritage even in this modern era.
All this is possible because there is more and
more people come to visit these locations. UK
government also invested in order to protect
the beauty of these places (Hall and Page,
2014).
In CUBA, several cultural differences has been
occurred which increases conflicts among two
cultural. It is not beneficial for growth and
development of tourism industry.
In developed countries, government has put a
control on the population and improving the
infrastructure of tourism. Physical feature of
Developing nations are highly populated
places, that is the reason they are still
struggling in order to preserve the

the country also consists to improve airways,
waterways, accommodation facilities and other
transportations in order to deliver maximum
level of satisfaction to travellers.
effectiveness of CUBA. In addition, increasing
population has a pressure on natural
environment.
TASK 3
3.1 & 3.2 Covered in PPT.
TASK 4
4.1 Analyse issues that affect the popularity of tourist destinations
Tourism is a leading sector which generates higher revenues or income for UK's
economy. In London is also known as greatest source of foreign exchange earning because in
every year several number of tourists come to see its beauty. But there are diverse issues
which can hinder popularity of that destination (Hannam, Butle and Paris, 2014), such are
stated as under: -
 Changes in climate – Variations in whether or climate conditions of the country
affects the range of visitors who usually comes to visit here. As if bad nature of
climate reduces customers' interest and they do not prefer that place. Beside this,
some destinations remain cold in summers as well as it attracts visitors.
 Natural disasters – There are various natural disasters, such as – flood, earthquake,
Tsunami etc. affects infrastructure of tourism destination. Usually, people does not
prefer to go such places where these activities have occurred recently. In 2001, UK
was faced an earthquake that has hindered entire infrastructure of tourism in that
country.
 Terrorism – In present scenario, terrorism activities are rapidly growing in developed
countries. It results people feel unsafe to go these locations or regions. In UK, there is
a beautiful place to visit, i.e. Paris which is known as best tourist spot over the world
but the region get affected by terrorists which reduces the number of tourists. Attack
happen in UK in 2003, has affected the whole nation; beside this terrorists also hijack
air planes which generated fear among people.
 Tourism trends – As per the ever dynamic nature of environment, needs and wants of
people get changed (Hartmann, 2014). Due to technological advancements, several

trends has been occurred in tourism industry as well. The nature of services also has
been totally changed, now people prefer to visit those more adventurous and
attractive places where they can feel some thrills. Apart from this, some people prefer
to go those place where they can feel piece. These trends affects sales and profitability
of tour operators.
 Communication and transportation facility – Some places has effective
communication and transportation facilities which increases the range of people who
visit here. On the other hand, places where there is lack these kind of services reduces
the number of tourists. The situation occurs cause people prefer different places to
visit and it is not possible for tour operators to meet needs and wants of all tourists in
the best possible manner.
4.2 How designated destination could sustain its appeal with an emphasis on, “Responsible
tourism”
The term responsible tourism refers with the way to deal with the association and
commitment of the sightseers and incorporates voyagers, business, nearby and different
partners, for example, government. In addition, responsible, tourism underscores on the
contribution of the considerable number of partners in the advancement of tourism. The
tourism arranging and improvement in view of capable tourism can be advanced in the
creating countries as it would give a chance to such nations for progress of the economy (Kim
and Ritchie, 2014). Basically, tourism planning and advancement has three distinct effects
which involves economic, environment and social impact. The specially appointed reaction
to the expansion in tourism can profit the economy on here and now yet the long haul
negative ecological and social effect is additionally critical and therefore capable tourism is
vital in growing here and now and long haul supportability and development.
Along with this, responsible tourism also includes obligation towards society,
integration of local people and commitment towards environmental aspects with an aim to
improve the number of visitors. Henceforth, it can be said that responsible tourism address all
the needs and desires of voyagers and also the host district and in the meantime securing and
upgrading the open doors in future. It prompts productive administration of the every one of
the assets in order to satisfy the requirements of the traveller in all regards and keeping up the
social trustworthiness, natural decent variety and ecological adjust.
Following are the main benefits of responsible tourism, such as -

 Reducing negative impact of social, environmental and economical aspects.
 Create economical or monetary advantages for local people as well as also raise the
quality services which are being provided to tourists.
 Enhancing satisfaction level of tourists as they can attain and retain for long term
period.
 Contribute in protecting tourists destinations and cultural heritages; it develops long
term sustainability of any nation.
Henceforth, the all the above benefits of responsible tourism represents that it will
generate higher investments and thus tour operators are required to develop plans and policies
accordingly. Here, government plays a crucial role in execution of these plans which supports
tourism industry by positively affecting all the aspects; it results advancements of tourism
industry.
CONCLUSION
From the above mentioned report, it has been carried that tourism industry is grown
up by bounds and leads in past few decades; however the growth also contains numerous
issues which are come up as per the time changes. Thus it is vital for the tourism companies
to guarantee that appropriate consideration ought to be given by implementing a balanced
approach of tourism advancement of so as to attain organisational goals and objectives which
ought to be comprehensive in nature. On the off chance that this is done then no one but it
can be guaranteed that in coming future, tourism interest of a goal can be kept up. Else in
name of tourism, visitor goal will be misused through widespread commercialization.

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