Tourism Development in Australia

This paper discusses the different key aspects of the social and the economic benefits that will be derived through the development of tourism practices in Australia. It highlights the issues faced by the Australian tourism industry and the policies that can be implemented for sustainable tourism. The article also explores different marketing strategies and technological innovations for promoting tourism in Australia.

Running head: TOURISM DEVELOPMENT IN AUSTRALIA
TOURISM DEVELOPMENT IN AUSTRALIA
Name of the student
Name of the university
Author note

1TOURISM DEVELOPMENT IN AUSTRALIA
Table of Contents
1. Introduction..................................................................................................................................2
2. Issues............................................................................................................................................2
3. Policy planning cycle...................................................................................................................6
3.1 Analysis of opportunities.......................................................................................................6
3.2 Indentify aim..........................................................................................................................7
3.3 Explore options......................................................................................................................7
3.4 Selecting the best option........................................................................................................7
3.5 Detailed planning...................................................................................................................8
3.6 Evaluation and impact...........................................................................................................8
3.7 Implementing change.............................................................................................................8
3.8 Closing the plan.....................................................................................................................9
3.9 Relevant stakeholders............................................................................................................9
4. Compare and contrast................................................................................................................10
5. Reflection...................................................................................................................................10
References......................................................................................................................................11

2TOURISM DEVELOPMENT IN AUSTRALIA
1. Introduction
The paper aims at discussing the different key aspects of the social and the economic
benefits that will be derived through the development of tourism practices in Australia. The
article portrayed that tourism development contributes largely to the economic structure of the
nation and mostly to the GDP of the same by 3%, which is around A$47.5 billion (Muskat and
Muskat 2016). On the other hand, the visitor potential of the land has helped the same in
maintaining a clear standard of product and service offerings as per the needs of the customers.
The different strategic actions that are undertaken by the tourism development agents have
helped in maintaining the value proposition (National Heritage Tourism Summit Discussion
Paper. 2018). The different changes in the tourism development in Australia have helped the
nation in growing from inside out. Therefore, the nation has consistently focused on developing
and empowering the tourism based activities for the growth. The purpose of the discussion is to
undertake an assessment of the articles, which will be helping to ensure the effectiveness of the
tourism development initiatives undertaken by the organization.
2. Issues
The development of the tourism activities is mainly supported through the
communication that is undertaken by the nation through the articles and blogs on the tourist
spots.

3TOURISM DEVELOPMENT IN AUSTRALIA
(https://www.nationaltrust.org.au/wp-content/uploads/2018/05/National-Heritage-Tourism-
Discussion-Paper-for-Summit-3.pdf )
The discussion paper “National Heritage Tourism Summit” incorporates the different economic
and social benefits that are derived from the development of the tourism industry. This paper
draws on national and international research and market trends to show the myriad opportunities
and challenges in Australia’s heritage tourism industry (National Heritage Tourism Summit
Discussion Paper. 2018). However, there are different issues that are faced by the Australian
tourism industry like the reduction in the funds for conservation and development of the tourism
sectors. It has slowed down the rate of conservation and developmental activities that are
planned by the nation. On the other hand, there is a lack of proper allocation of the resources as
per the developmental needs of the tourism industry in Australia. It affected the growth of the

4TOURISM DEVELOPMENT IN AUSTRALIA
national conservation procedures undertaken by the Australian government. The lack of proper
public funding has affected the development and the conservation activities that are undertaken
by the nation (Látková and Vogt 2012).
(http://www.tourism.australia.com/content/dam/assets/document/1/6/x/6/a/2002546.pdf )

5TOURISM DEVELOPMENT IN AUSTRALIA
The article “Corporate Plan” clearly portrays the marketing policies that are undertaken
by the Australian government for promoting Tourism development and conservation of the same
(Stylidis et al. 2014). However, the report also portrays the different issues that are faced by the
Australian tourism developers due to the changes in the exchange rates and the economic
instability in the source countries (Corporate Plan 2017). The different issues that are faced by
the Australian governments are based on limitation of funds, which is required for undertaking
suitable conservation and promotional activities. The different issues that are faced by the
Australian tourism development is based on the market fluctuations in the source countries
which might affect the rate of visitors incoming from the source countries. It also affects the
GDP of Australia as some 3% of the GDP is contributed by sustainable tourism practices that are
undertaken by the nation. The paper simply portrays the marketing strategies that the Australian
tourism development departments might consider in order to bring forth changes in the tourism
management approach (National Heritage Tourism Summit Discussion Paper. 2018).

6TOURISM DEVELOPMENT IN AUSTRALIA
3. Policy planning cycle
Figure 1: Policy cycle
(Source: Ruhanen et al. 2015)
3.1 Analysis of opportunities
Corporate Plan (2017) stated that the identification of the different strategic opportunities
for the growth of the Tourism industry of Australia is based on the capitalization of the
consumers and the technological innovations. It will be helping the consumers to identify the
different available services that are presented by the Tourism departments. On the other hand,
National Heritage Tourism Summit Discussion Paper. (2018) stated that the growth of the
Australian tourism industry is based on the Cultural and heritage activities, which will be helping
to increase the traffic of the visitors in the nation. The growth of the Australian cultural and

7TOURISM DEVELOPMENT IN AUSTRALIA
heritage offerings will be helping the nation in maintaining a steady rise of the tourism
undertakings of the nation (Ruhanen et al. 2015).
3.2 Indentify aim
The articles aims at increasing the tourism activities through proper marketing and
promotion which will be helping the nation in maintaining the proficiency of the tourism related
developments and conservation. Corporate Plan (2017) stated that there are different issues that
are faced by the Australian tourism departments relating to the changes in the economic structure
and the exchange rates of the source nations. The article also highlighted the different marketing
strategies that might be undertaken by the Australian conservation and development departments.
National Heritage Tourism Summit Discussion Paper. (2018) stated in the article that the major
aim of the research is based on the identification of the different available prospects that helps in
maintaining the sustainable tourism approach through the promotion of Cultural and heritage
activities.
3.3 Explore options
The explorations that were undertaken by the researchers relying on the initiatives that
were undertaken by the government agencies and the travel and tourism department of the nation
(National Heritage Tourism Summit Discussion Paper. 2018). It has helped in exploring the
different changes in the approaches of the tourism development and conservation.
3.4 Selecting the best option
The articles has focused on the issues that are faced by the tourism development and
conservation departments of the nation in order to reduce the same whole operating in order to
promote the sustainable tourism activities that are planned by the government (Newig and

8TOURISM DEVELOPMENT IN AUSTRALIA
Koontz 2014). On the other hand, the different marketing and promotion strategies that are
undertaken by the researchers in the article will be helping to define the different pathway of
undertaking proper tourism development and conservation activities.
3.5 Detailed planning
The study enumerates the different marketing steps through which the tourism
development and conservation activities of the Australian government can be enhanced. The
article “National Heritage Tourism Summit” has helped in stating the different technological
advancements that might be undertaken by the concerned authorities for promoting sustainable
tourism development and conservation (National Heritage Tourism Summit Discussion Paper.
2018). The introduction of the Cultural and heritage activities in Australia has helped in creating
a positive side of the Australian tourism. On the other hand, the proper marketing strategy that is
portrayed in the article “Corporate Plan” helps in maintaining the standards of sustainable
tourism practices (Corporate Plan 2017).
3.6 Evaluation and impact
The activities that are being proposed through the compilation of the articles has helped
in identifying the different policies that the government of Australia in collaboration with the
private sectors undertake (Throsby 2016).
3.7 Implementing change
The article “Corporate Plan” aimed at portraying the different steps through which the
proper marketing solutions to the issues faced by the tourism industry (Esparon et al. 2015). On
the other hand, the article “National heritage tourism” will be fostering different plans for
upholding the cultural and heritage insights in order to undertake sustainable development of

9TOURISM DEVELOPMENT IN AUSTRALIA
tourism (Koontz and Newig 2014). The different policies and functions that are outlined in the
article will be helping to induce the different key elements of change in the tourism development
approaches (National Heritage Tourism Summit Discussion Paper. 2018). The sustainability
tourism development and conservation practices helps in enhancing the profitability of the nation
through the practices.
3.8 Closing the plan
The projects will be implemented in the year 2020; therefore, the review of the articles
based on the success of the plans that are made by the Australian tourism development
departments (Corporate Plan 2017). On the other hand, the identification of the issues and the
manner in which the issues will be mitigated is represented through the marketing prospects of
the project.
3.9 Relevant stakeholders
The stakeholders for undertaking the sustainable growth of the tourism industry in
Australia are counted through the involvement of different public and private sector undertakings
(Lee 2013). The tours and travel agencies and the government- funded organizations has greatly
contributed to the growth of the sustainable tourism and management practices. The government
is highly responsible for implementing different steps in order to bring in changes in the
sustainable tourism practice, which will be helping to enhance the tourism development and
conservation activities (National Heritage Tourism Summit Discussion Paper. 2018). The
different norms that are formulated by the government have helped in maintaining the different
changes in the operations for cooperating with the norms to take care of the environment. On the
other hand, the promotion of the Culture and heritage based activities includes the local

10TOURISM DEVELOPMENT IN AUSTRALIA
communities which helps in maintaining the standards of sustainable tourism practices in
Australia (Cheng and Wu 2015).
4. Compare and contrast
The article “Corporate Plan” enumerates the different sustainable measures through
which the tourism development and conservation activities might be initiated through application
of proper technological elements in the systems. However, as per the policy cycle the article did
not follow the proper structure, which is indicated through the absence of statistical data and the
lack of proper enumeration of the different steps through which the plans might be implemented.
On the other hand, the article “National Heritage Tourism Summit” lacks in the proper
identification of the different aims and objectives of promoting the Culture and heritage based
activities. However, the article followed a clear structure, which has helped in imparting the
proper knowledge of the different sustainable development policies that might be implemented in
order to undertake the sustainable tourism development.
5. Reflection
The assessment of the articles has helped in identifying the different policies that might
be implemented by the government of Australia in order to promote sustainable development of
the tourism and conservation of the same. On the other hand, the identification of the differen5t
marketing attributes and technological innovations will be helping to develop the tourism in
Australia.

11TOURISM DEVELOPMENT IN AUSTRALIA
References
Cheng, T.M. and Wu, H.C., 2015. How do environmental knowledge, environmental sensitivity,
and place attachment affect environmentally responsible behavior? An integrated approach for
sustainable island tourism. Journal of Sustainable Tourism, 23(4), pp.557-576.
Corporate Plan 2017, Corporate Plan 2017-2020. Retrieved from:
http://www.tourism.australia.com/content/dam/assets/document/1/6/x/6/a/2002546.pdf
Esparon, M., Stoeckl, N., Farr, M. and Larson, S., 2015. The significance of environmental
values for destination competitiveness and sustainable tourism strategy making: insights from
Australia's Great Barrier Reef World Heritage Area. Journal of Sustainable Tourism, 23(5),
pp.706-725.
Koontz, T.M. and Newig, J., 2014. From Planning to Implementation: Top‐Down and Bottom‐
Up Approaches for Collaborative Watershed Management. Policy Studies Journal, 42(3),
pp.416-442.
Látková, P. and Vogt, C.A., 2012. Residents’ attitudes toward existing and future tourism
development in rural communities. Journal of Travel Research, 51(1), pp.50-67.
Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism
development. Tourism management, 34, pp.37-46.
Muskat, B. and Muskat, M., 2016. Tourism Development in Australia. Entrepreneurship und
Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, p.2207.
National Heritage Tourism Summit Discussion Paper. 2018. national Heritage Tourism.

12TOURISM DEVELOPMENT IN AUSTRALIA
Newig, J. and Koontz, T.M., 2014. Multi-level governance, policy implementation and
participation: the EU's mandated participatory planning approach to implementing environmental
policy. Journal of European Public Policy, 21(2), pp.248-267.
Ruhanen, L., Weiler, B., Moyle, B.D. and McLennan, C.L.J., 2015. Trends and patterns in
sustainable tourism research: A 25-year bibliometric analysis. Journal of Sustainable
Tourism, 23(4), pp.517-535.
Stylidis, D., Biran, A., Sit, J. and Szivas, E.M., 2014. Residents' support for tourism
development: The role of residents' place image and perceived tourism impacts. Tourism
Management, 45, pp.260-274.
Throsby, D., 2016. Tourism, heritage and cultural sustainability: three ‘golden rules’. In Cultural
tourism and sustainable local development (pp. 31-48). Routledge.