Stakeholder Engagement in Qatar's Tourism

This assignment analyzes the importance of stakeholder engagement for the growth of Qatar's tourism industry. It highlights the various benefits stakeholders, including the government, private firms (like Thomas Cook), and local communities, derive from sustainable tourism development. The document further discusses a proposed partnership between International Tourism Consultancy and Thomas Cook to enhance tourism services in Qatar. Finally, it weighs the advantages and disadvantages of such a private-public partnership in the context of Qatar's tourism sector.

SUSTAINABLE TOURISM DEVELOPMENT
Tourism refers to the activities of a person related to travelling and staying in place which is away
from their usual environment for business, leisure and other purpose not more than a year.
Stakeholder are the group of person that are connected with business either internal or externally
and are being affected by organisation's action, policies or objectives. Stakeholders are essential
part of tourism industry in Qatar which includes customers, local community, supporting
authorities and government. Development in tourism industry also benefited the stakeholders
either directly or indirectly which in turn will support company to achieve higher growth.
Therefore for achieving sustainability in market place it is very essential for tourism industry of
Qatar to involve their stakeholder in their business activities. This help them in development of
industry as well as support in achieving higher sustainability in marketplace. Benefits of
stakeholders are given below:-Government:- Tourism industry is interlinked with several other
industries such as hotel, airlines, local transports etc. Therefore, with the development of tourism
industry these industries also get growth opportunities which support in economical development
of Qatar. Further it also contribute toward providing chances of earning huge revenue which can
be used toward the development of tourism industry as well as betterment of society.
Community: - Development in Qatar Tourism industry also help in improving the social as well
as economical condition of country. As many people are employed because of tourism industry,
hence development of this sector will increase the employment opportunity. As people arrange
several events or activities for entertaining visitors that is the main source of income for local
peoples. It generates the demand of employment in various sector such as hotel, tourist guide,
transport or vendor.
Tourist:- Customer or tourists are consider as most essential part of tourism industry as growth of
whole sector is depend over the satisfaction of tourists. They can travel for any purpose such as for
study, fun or to meet their family and friend. So tourist get benefited from the policies as well as
services provide by tourism company. Therefore, government of Qatar must formulate effective
policies that will be beneficial for both tourist as well as tourism industry. As this help in exerting
better experience to tourists and Qatar tourism industry will be attract large number of customers.
Qatar is a country which is rich in culture as well as history related to middle east and is emerging
destination. This country is also involve in hosting a number of events which is one of the most
attractive feature of Qatar as it is responsible for attracting large number of tourist to visit. But
apart from this tourism industry of Qatar is require some attention for its further development.
Being a junior consultant at International Tourism Consultancy it is suggested to Qatar tourism
industry that can achieve higher development by forming a partnership between private firms i.e.
International Tourism Consultancy and Thomas Cook which help in enhancing the tourism place
by providing better coordination. These organisations work in order to provide best services to
customers in provide best services by value addition to services. This helps to complete in industry.
Following are the advantage and disadvantage of private sector partnership in tourism
development:
Advantages:-
 This partnership help in increasing the efficiency of investment which raised through
external sources to redirect that fund toward other important socio-economic area.
 Private partnership provides better quality standard which can be maintained throughout
the life of project which also minimizes the cost of error.
 These organisation provides best services which helps to imp[rove revenue of joint
ventures.
Disadvantages:-
 In private partnership the revenue generated from the project depends upon the
assumption of risk, complexity and scope of project
 Difference in the method of managing operation among public and private agencies of
Qatar may cause problem while executing the project.
Delegation of roles and responsibilities among the expertise belongs to private as well as
government agency affects the growth of company in community. As problems related to decision
making process directly influence the competitive decisions taken by company.