Tourism in a Global Context

Added on - Dec 2020

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Travel and TourismOrganisations in a GlobalContext
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Differences between travel and tourism organisations.........................................................11.2 Responsibilities of travel and tourism organisations operating globally..............................21.3 Evaluation of strategies employed by organisations to maintain or develop operations......3TASK 2............................................................................................................................................32.1 Impact of national economy on the activities of travel and tourism sector..........................32.2 Measures taken by governments to influence the activities of the travel and tourism sector.....................................................................................................................................................42.3 Effect of national and global events on the travel and tourism sector.................................4TASK 3............................................................................................................................................53.1 Implications of global integration on tourism organisations.................................................53.2 Effect of international tourism on domestic tourism.............................................................53.3 Impact of the global economy on travel and tourism organisations.....................................63.4 Facilitation of new technologies on globalisation of travel and tourism organisations.......6TASK 4............................................................................................................................................74.1 Current global issues faced by Thomas Cook.......................................................................74.2 Strategies for global issues faced by organisation's business activities................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONTravel and tourism is a segment of hospitality industry in which various organisationsoperate to provide several conveyance services and facilities. In the current scenario, thissegment is operating on a global platform and has high growth rate. Hideaway is a privatelimited company which has a chain of hotels in domestic market and has decided to spread theirbusiness globally with the help of travel and tourism services. In this project report keydifferences of travel and tourism organisations are discussed along with their responsibilitywhich are operating globally. External and global factors impacting this sector are alsomentioned along with its exemplification. Thomas Cook is a tourism organisation which isselected to identify various issues and strategies.TASK 11.1 Differences between travel and tourism organisationsTravel and tourism sector can include two type of organisations such as public andprivate. These organisations are further classified into two categories and they are national,regional and local. All these entities are different from each other and has variation in their roles,structures, products, services and the size of those organisations (Cave, Jolliffe and Baum, 2013).BasisBrightsun Travel LimitedThomas CookRoleBrightsun travel Limited is a travelcompany which has role that islimited only to providingtransportation services via varioussources.Tourism industry has a wide roleas it includes ample of serviceswhich are included in the course ofa tour such as transportation,accommodation, food etc.Thomas Cook is a tourismcompany and its role includes allthe services which can be coveredin tourism.StructureBrightsun is a private Limitedcompany which privately ownedand its structure is much moresimpler than tourism companies.Thomas Cook is a public limitedcompany which is privatelyowned. The structure of thiscompany is much more complex1
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