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Innovation in Tourism Hospitality and Events

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Added on  2023-02-06

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This presentation discusses the innovative practices in the hospitality industry, focusing on Marriott International. It explores different types of innovation, such as product, management, process, logistics, and institutional innovation. The presentation also discusses the Abernathy and Clark Model and Barcet Model for innovation in tourism. It highlights the key challenges faced by tourism organizations in implementing innovation and the influencing elements of innovation in the hospitality industry. The presentation concludes with an example of innovation in eco-tourism by Marriott International.

Innovation in Tourism Hospitality and Events

   Added on 2023-02-06

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TOURISM HOSPITALITY
AND EVENTS
Innovation in Tourism Hospitality and Events_1
INTRODUCTION
• The current report is based on a specifically chosen enterprise
operating in the hospitality industry named Marriott
International where it is famously known for its several
innovative practices.
• In addition to this, the cited firm has also received awards for
sustainable development in the field of tourism where they have
evidently adopted many ecological practices with an aim of
protecting the environment and preserving its natural resources.
Innovation in Tourism Hospitality and Events_2
CRITICAL DISCUSSION
• Innovational practices are also proven to assist Marriott
International in undertaking certain effective measures that
ultimately serves the purpose of their corporate social
responsibility.
• A creative attitude towards serving the changing needs and
demands of their users where it tends to change on almost
regular basis.
Innovation in Tourism Hospitality and Events_3
Typology of innovation in tourism
• Product innovation
• Management innovation
• Process innovations
• Logistics innovation
• Institutional innovation
Innovation in Tourism Hospitality and Events_4

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