This research analysis explores the impact of Tourism Australia's 'There's Nothing Like Australia' campaign on Hilton Hotel Corporation. The campaign allows the hospitality industry to share the best pictures and videos of the Aquatic and Coastal Region in Australia. The best selected pictures will be shared on the social platform of Tourism Australia. This initiative creates an opportunistic scenario for companies like Hilton Hotel Corporation, which is using social media for promoting their hospitality services. The social and technological trends adopted by the company are beneficial for the company to respond to this opportunity and create significant profits for the company.

Part B of Research Project

Research an initiative implemented by a government organization in the tourism industry and discuss its impact on a brand, as well as its contribution to socio-cultural, technological, or economic sustainability.

Discover how Tourism Australia's campaign benefits Hilton and how they use social media to promote their services in this research analysis.

Tourism and Hospitality Research Analysis