Tourism and Society: Development, Impacts, and Market Analysis Report

This report provides a comprehensive analysis of the tourism industry and its intricate relationship with society. It begins by defining tourism and its significance, tracing its historical development, and evaluating its economic and social impacts. The report delves into the emergence of new markets within the tourism sector, considering factors such as changing consumer needs, motivations, and the influence of technology and global events like the COVID-19 pandemic. Furthermore, it critically examines both the positive and negative consequences of tourism on global destinations and societies, utilizing frameworks like the PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors. The report concludes by synthesizing the key findings and emphasizing the importance of sustainable tourism practices for long-term societal and environmental well-being.

Tourism and Society

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Evaluate the term Tourism and Society with background information and development of
this sector....................................................................................................................................3
2. Discussion of the emergence of new markets within the tourism industry to facilitate
increasing consumer needs and motivations to travel.................................................................4
3. A discussion of the positive and negative impacts of tourism on global destinations and
furthermore society.....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
Tourism industry is the one that are involved in offering facilities to visitors or travellers
to make their journey easier and reliable (Alarcón and Cole, 2019). This sector of tourism take
care of every aspect from which traveller can feel more satisfied and get the intention to visit
same place again. Tourism is the process of spending time far from their residential address with
the sense of relaxation and pleasure. Tourism sector is much important for the economical
growth around the world. This sector will help in increasing the revenue earned by country,
increases the employment rate, and includes infrastructure development and increased cultural
exchange between foreigners and local society.
Society includes the person who represents their culture, values of country to outsiders (Bakas,
Costa, Breda and Durão, 2018). They are the people who promote the tourist culture in society
among various tour places and encourage travellers to come back for visit. With the help of these
people in society, tourism emergence of this sector happens. This includes the group of people
with same traditions and interest to follow.
Tourism and society works on parallel basis help each other for making relevant improvements
for providing better experience to travellers (Becken and Kaur, 2021). Demands and the
preferences of visitors keep changing thus, travel companies should analyse these factors and
make necessary improvements to maintain their profit ratio. To make the relevant changes and
improvements travel industries get the help from the society to read the minds of visitors.
Tourism sector is productive and effectively working towards analysing the behaviour of
travellers in society and understanding the cause to improve travelling experience of visitors.
This case study was performed to evaluate the term tourism and to understand the changing
behaviour of society in travel sector with its impact. This report also has discussion related to the
emergence of tourism sector and with their services that increases the level of motivation and
their demands. At last, it explains the positive and negative impacts of tourism on society and
destinations.

MAIN BODY
1. Evaluate the term Tourism and Society with background information and development of
this sector.
Tourism industry is business of all activities which directly provides the services and
goods to facilitate the feeling of relaxation and leisure with different travel activities. It also
represents the action of spending time on feeling relax with the daily work schedule (Boluk and
Carnicelli, 2019).
Society is combination of group of people with common culture, values, traditions and
expectations. This contains the large demographic area with the people of same thoughts, mind
and cultural values to follow (Chen and Tham, 2019).
Without the society, tourists are not interested tourist the place and travel industries have to bear
loss on their investments and find it difficult to generate revenue. Interest of the society in travel
industry is must and is necessary for the growth of tourism sector in UK (Cole, 2018).
Tourism industry in UK has begun to grow after the World War II and government of United
Kingdom has taken the measure to improve the travel plans and growth of this sector.
Government had taken such major steps towards the rise in tourism and that would will provide
the more accessible to its general people and consumers. UK is on the 10th position on the list of
most visited place around world. Raise in the COVID 19 and the time of lock down affects the
tourism industry in UK badly (Desbiolles, 2020). The figure of travellers in country has fallen to
6,804,900 on arrivals in pandemic situation with 98.3 % down to last year’s records. Here's the
model explains which can be used to measure the increased demand of travel industry are -
Push and pull model
This model has been used by many travel companies to classify and develop the sense of
motivation in travellers so that they visit gain (Jamal, 2019). Push factors are the one that
encourages and develop the desire in people to spend their time on some holidays and relax fro
the very day work life. Pull factors are the forces that develops the interest among general people
to visit such travel places. It contains the factors which help in fulfilling the objectives of being
relaxed and the purpose of joy in their life and also to increase the knowledge about particular
field or place.
Leipers Tourism system model

In this model of tourism refers to the selective and short term travel plans of people away
from their residential houses for more than one day stay (Lee and Thong, 2022). It contains the
services in an effective way that needs to promote the strategies of travel industries. This method
includes the facilities such as hotels, rental houses, farm houses and many more. All these factors
should be well analysed by the travel companies to set their marketing strategies accordingly.
2. Discussion of the emergence of new markets within the tourism industry to facilitate
increasing consumer needs and motivations to travel.
In order to enhance the satisfaction level of visitors certain energizing factors are being
considered by tourism industry (Lund-Durlacher, Dinica, Reiser and Fifka, 2019. They make
sure to provide healthy and safe environment to the visitors for the purpose of enhancing the
satisfaction level of visitors. After the arise of Covid – 19 pandemic visitors are more concern
about their safety and security this is why stakeholders involved in tourism industry pays
attention towards it. With this, focus of visitors has shifted towards visiting local places instead
on international places. This is how the local community present in society is getting benefit. The
visitors are also focusing towards online or cash less transactions. Thus, the use of latest
technology in tourism industry has also raising. With the use of technological tools they are able
to accept online transactions easily. Now days mostly the travellers have started travelling alone.
This need of visitors have being identified by the stakeholders of tourism industry so they are
involved in providing such environment to visitors though which their solo trip could become
successful. The visitors are also making effective use of technology, this is why the people
present over tourism industry had started preparing short and attractive videos which can be
posted over all social media handles and hence, customer engagement keeps on improving. By
organising Olympics /F1 the native country is able to get large number of benefits (Ma, Zhao,
Gong and Wengel, 2021). A huge crowd of visitors have visited the host country in order to
watch the event. The local community is also able to get benefits by conducting events as they
get employment chance. By arrival of large customer base the native country is able to generate
huge revenue. As the events such as Olympics / F1 was conducted at large scale thus many
players belonging to different countries takes part. So the fan base of players also visited the
native place to watch matches. The travellers belonging to local areas mostly uses private mode
of transportation such as car or bike. Some of them also used public vehicles such as bus or train
to cover shorter distance. The visitors who are belonging to other countries uses air mode for

visiting the place where the event have organised. These visitors spend more time in the host
country as compare to local visitors. Along with watching the event they make proper time to
visit other destination places too.
3. A discussion of the positive and negative impacts of tourism on global destinations and
furthermore society.
With the help of PESTEL analysis the positive and negative factors present within tourism
industry can be evaluate. As this factors helps in evaluating the correct position of tourism
industry and the factor which can affect this industry (McLoughlin, Hanrahan and Duddy, 2020.
Political factor can neither be controlled by any local bodies; government of UK only plays the
significant role in political factor (Nguyen, Schinckus and Chong, 2021. The working of tourism
industry affected when the government of UK, imposes the higher tax rates over the tourism
sectors. With this, having a stable government over UK have created a positive impact on
tourism industry as it is not required for the management to frame and implement the new
policies on the regular basis.
Economical Factor is the one through which economical condition of tourism industry
affects. The visitors visit the places through which the tourism industry is able to generate more
revenue for the country. The profit which is being generated by them helps in development of
native country. By involvement of organisations belonging to other countries to native countries
for conducting its operations the funds and profits are going outside which creates a negative
aspect. Also the employment opportunity for local community decreases through which
unemployment increases.
Social Factor is affected by the behaviour of visitors. The places where the local
community is supporting and performs ethical practices and behaviour are able to seek attention
of large number of visitors as they will feel satisfied by the services which are being provided by
the local community (Rinaldi and Salerno, 2020). The factor which is creating a negative impact
over tourism industry due to arrival of visitors is related to security issues. The chances of having
crimes in the local or native country suddenly increases due to arrival of large visitors.
Technological Factor is totally concern with the technology. Any kind of changes or
development which takes places within the technology directly affects the working condition of
tourism industry. This is because now a day tourism industry in involved in making effective use
of technological tools for providing good services to its customers. The online payment

acceptance facility and online booking facility have created the positive impact over this
industry. With this, the chances of security hack and cyber attacks have also increases which are
negative impact on tourism industry (Scheyvens and Hughes, 2019).
Environmental Factor is concern with the affects which takes place due to change in
environmental condition. The large number of visitors visits the destination places due to which
government focuses towards developing the sustainable environment in the society through
which customers feels attracted. The increase in population in native country generates a large
amount of pollution due to which the environment gets polluted (Walters, 2018).
Legal Factor are legislative bodies plays a significant role in this factor. The tourism
industry follows all the rules and regulations framed by the tourism industry such as, paying fair
and equal wages to employees, along with providing equal job opportunities. The tourism
industry is also able to provide positive working environment to its workforce. The rules and
regulations framed by legislative bodies comprises of certain formality due to which most of the
people back out form entering in this industry.
CONCLUSION
From the above essay it can be concluded that, the tourism industry creates a positive
impact over the society. As the visitors takes initiation in visiting this industry due to certain
initiation taken by the government and other stakeholder in its development. The PESTEL
analysis performed by organisation helps in evaluating the negative and positive aspects of
tourism industry.

REFERENCES:
Books and Journals
Alarcón, D.M. and Cole, S., 2019. No sustainability for tourism without gender
equality. Journal of Sustainable Tourism.
Bakas, F.E., Costa, C., Breda, Z. and Durão, M., 2018. A critical approach to the gender wage
gap in tourism labor. Tourism Culture & Communication, 18(1), pp.35-49.
Becken, S. and Kaur, J., 2021. Anchoring “tourism value” within a regenerative tourism
paradigm–a government perspective. Journal of Sustainable Tourism, 30(1), pp.52-68.
Boluk, K. and Carnicelli, S., 2019. Tourism for the emancipation of the oppressed: Towards a
critical tourism education drawing on Freirean philosophy. Annals of Tourism
Research, 76, pp.168-179.
Chen, S.H. and Tham, A., 2019. Trends in tourism-related academic conferences: An
examination of host locations, themes, gender representation, and costs. Event
Management, 23(4-5), pp.733-751.
Cole, S. ed., 2018. Gender equality and tourism: Beyond empowerment. CABI.
Desbiolles, F.H., 2020. Diversity in tourism: a perspective article. Tourism Review.
Jamal, T., 2019. Tourism ethics: a perspective article. Tourism Review, 75(1), pp.221-224.
Lee, K.W. and Thong, T.Y., 2022. Board gender diversity, firm performance and corporate
financial distress risk: international evidence from tourism industry. Equality, Diversity
and Inclusion: An International Journal, (ahead-of-print).
Lund-Durlacher, D., Dinica, V., Reiser, D. and Fifka, M.S., 2019. Corporate sustainability and
responsibility in tourism. Cham: Springer.
Ma, S., Zhao, X., Gong, Y. and Wengel, Y., 2021. Proposing “healing tourism” as a post-
COVID-19 tourism product. Anatolia, 32(1), pp.136-139.
McLoughlin, E., Hanrahan, J. and Duddy, A.M., 2020. Application of the European tourism
indicator system (ETIS) for sustainable destination management. Lessons from County
Clare, Ireland. International Journal of Culture, Tourism and Hospitality Research.
Nguyen, C.P., Schinckus, C., Su, T.D. and Chong, F.H.L., 2021. The influence of tourism on
income inequality. Journal of Travel Research, 60(7), pp.1426-1444.

Rinaldi, A. and Salerno, I., 2020. The tourism gender gap and its potential impact on the
development of the emerging countries. Quality & Quantity, 54(5), pp.1465-1477.
Scheyvens, R. and Hughes, E., 2019. Can tourism help to “end poverty in all its forms
everywhere”? The challenge of tourism addressing SDG1. Journal of Sustainable
Tourism.
Walters, T., 2018. Gender equality in academic tourism, hospitality, leisure and events
conferences. Journal of Policy Research in Tourism, Leisure and Events, 10(1), pp.17-
32.