Tourism in Brazil Assignment PDF

Tourism in Brazil

EXECUTIVE SUMMARY
Tourism is the most profitable business at present scenario and helps to increase
economic value, social and culture value. This report all about Brazil country that involves
beautiful places to visit and running a business. The report covered different destinations such as
Rio de Janeiro, Sau Paulo, Belo Horizonte, Bonito that help to generate monetary value for the
tourism business. Moreover, this includes different types of visitors such as religious, cultural,
socialism and eco tourism who enjoy travelling according to their interest.

Table of Contents
EXECUTIVE SUMMARY ...........................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. An explanation of destination including location, development and appeal as a tourist
destination .................................................................................................................................1
2. Types of tourist attraction, visitors types and their motivation to visit this attraction.............4
3. Description of current economic value of the destination to the country and world wide......6
4. Explanation of social and cultural features of the destination and summary..........................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Tourism refers travel for delight business that involves theory and practices of tourist.
Basically tourism is the business of attracting the people to travel, accommodating and
entertaining people who want to travel in other country. It may be international, or within own
country to know the places and things of country. The main reason of this report is to understand
the value of tourism and travelling and its destination. This report is about Brazil country that
contains wonderful places to visit and travelling (Blanchette and da Silva, 2016). This is a
country of powdery white sand beaches,rhythm-filled metropolises and verdant rainforest and
wild. This research cover explanation of destination, location, development and appeal as a
tourist destination. Moreover, it will covered type of tourist attraction, types of visitors and
motivation to visit this attraction. It will also contain economic value of the destination to the
Brazil and worldwide that helps to increase number of visitors.
MAIN BODY
1. An explanation of destination including location, development and appeal as a tourist
destination
Brazil is the greatest country in South America, movement from Amazon basin in the
north to monumental and vinery falls in the southern. Rio de Janeiro, symbolic representation
that is approximately 38m higher statue on the top of mount Corcovado, that is famous for its
busy Ipanema, and Copacabana beaches. It also involves featuring parade floats, raucous
carnaval festival, samba music, dance and colourful attire. In additional, Brazil is the fifth largest
nation in all over the world that has a relation with Spain such as both are member of enterprise
of IBERO American states. Brazil includes over 70 national parks and number of monuments by
including one of the Seven Wonders of the World that is Rio Janeiro (Cooper, ed., 2015).
Destination with location:
Rio de Janeiro: This is one of the best statue in Brazil country which perfectly blends
golden shores and a active metropolis to create a home for six million residents. Rio de Janeiro
means where city and nature meet at one place. It is located -22.90 latitude and -43.21 longitude
and situated at elevation 5 meter upper of sea area. In other words, it is second most populated
city in Brazil that has a big statue of on the top of mountain.
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It can be conclude as appeal as a tourist destination because it is wonderful and beautiful
city that is visits by number of people every month. It is a developed city and also mentioned
about its statute in books as one of the best wonders in the world so it helps to influence visitors
to visit.
Belo Horizonte: This is best and famous destination in Brazil that is known for bars
instead of banging night clubs. It consist number of bars packed collectively in order to make the
ideal late night drinking spot for society and winding up end of the week. It the best place for
food that helps to serve from mobile stalls to sophisticated restaurants. It is located in the
southern eastern region in Brazil, approximately 430 km north of Rio de Janeiro. It established in
1965, that contains Brazilian football Museum near by Pampulha lake and Pampulha
Architectural complex ( FRENZEL and et.al., 2015).
It is famous as well as developed city that is near by Rio de Janeiro. It is in demand of
tourist who come in Brazil are also interested to visit this place.
Sao Paulo: This is buzzing cosmopolitan city in Brazil that has above 13 million people
and it is suggested as business as financial capital of Brazil. It is located South east side in Brazil,
around half way between Rio de Janeiro and Curitiba. This is famous for business industry that
involves commercial business. It also contains galleries, museums and international restaurants
that helps to attract visitors.
As Rio de Janeiro is one of the best city same Sao Paulo is also a famous city for business
industry that has high level of building and tourism business. People are more aware about this
place and appeal to visit this city/place.
Bonito: This is a small and peaceful town of Brazil which is located in Mato Grosso do
Sul on border of comprises crystal clear fresh water pools, Pantanal and deep abysm that helps to
create a unique ecosystem. Moreover, it is a place that helps to attract visitors by its ecology and
beauty of nature. It is famous destination because it contains clear blue rivers from where
breathing device can be imagine an amazing manner.
It is most in demand or appeal because is heart of eco- tourism that contains optimum
visiting time period between December and March that is during the spring season. It is in
development like it provides green vegetation, abundant food for animals and rivers are so high
that influence visitors ( Garrigós - Simón, Galdón -Salvador and Gil-Pechuán, 2015).
PEST analysis
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Political:
Political factors affects Brazil country such as
Brazil's government is stable and proactive and
supports tourism business. If government has
been changed then it has to face instability
situation. Corruption also has chances to
increase by changing in government that can
affect tourism business.
Economical:
Large population and FDI inflow affects
Brazil's tourism business. If central
government has decided to reduce risk of
currency devaluation and control inflation rate
that helps to increase business profits. Where if
currency is considered to be overvalued then it
affects adversely to the tourism business.
Social:
As south and south-east area are developed
part of Brazil country and GDP rate also high
at there, which affect tourism business.
Business concern of Brazil are aware up to
date according to fashion of passenger that
helps to increases its business.
Technological:
Brazil is weak country than other country in
order to accept the technology and investment
which impacts negatively. To increase its
business Brazilians need to adopt more
technology that helps to attract the visitors.
SWOT analysis
Strength:
 Open market to increase international
currency and investment.
 Macro economic outlook for Brazil is
positive.
 Loan market is increasing for arranging
new currency and refinancing.
Weakness:
 Challenges for long term funding.
 Reduction in public subsidies for
agribusiness in private investment.
Opportunity:
 Has chances to increase foreign direct
investment through Brazilian project
market.
 Planning to develop infrastructure
which can help to enhance tourism and
Threat:
 Trade war among china and US market
on Brazilian investment.
 High competition.
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result in economy development.
Brazil sit at TALC Model: TALC refers Tourism area life cycle that show position of
country and tourism business. That involves exploration, involvement, development,
consolidation, stagnation and decline stage. Brazil is stand at development phase because its
business is growing continuously and visitors are enjoying services.
The above chart reflects tourism life cycle of Brazil. Currently Brazil is at development
stage because it is planning to enhance tourism in the country. For this purpose government is
focusing on infrastructure and heritage of country. It has resulted in enhancement in visitors in
Brazil.
2. Types of tourist attraction, visitors types and their motivation to visit this attraction
Tourist attraction refers a place of interest where people want to visit, it involves
exhibited and inherent natural and cultural value that helps to attract tourism by nature of beauty.
In additional, it consume characteristics and interest of people who are interested to see the
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destination and feel happy to visit places. It contains two types of tourist attraction such as:
Natural tourist Attraction: The Christ the redeemer, Sugarloaf Mountain, Copacabana
and Corcovado are interesting place where tourist get attracted by natural beauty like climates,
beaches, mountains, and landscape. It influence the visitors to get fresh breathe and peace fully
environment that helps to increase number of visitors.
Man-made Attraction: Rio de Janeiro, Bonito and Sao Paulo a visiting place which is
made by human being to influence the people in order to entertainment for instance, museums,
theme parks, cultural centres and ancient monuments. Visitors are attracted by its building,
designs, and facilities that helps to increase number of tourists (Harris and Wise, 2017).
Range of visitors types and their motivation
Adventure visitors: This means people who are interested to see adventurous places that
helps to attract adventurous visitors to visit Brazil. Such as Chapada Diamantina national park
and Bonito are adventurous place located in south of Brazil. Visitors can experience hiking trails,
deep waterfalls, high hills and caves are amazing place to influence to adventurous tourist.
It motivate visitors to visit adventure places because it helps to increase adventure
activities such as trekking, mountaineering, mountain biking, cycling, scuba diving, rafting, zip
lining, exploring, sand boarding and rock climbing that give new and amazing experience to
adventurous visitors.
Ecotourism: It is a form of tourism that contains clean, delicate and its relative
undisturbed natural areas intended as a low impact and small scale. This type of visitors focuses
on personal growth, socially responsible travel and environmental sustainability that give a
customer satisfaction. Serra do Roncador, Mato Grosso and Pau Brasil national park that is
ecotourism place in Brazil.
It motivates ecotourism visitors that helps to understand intrinsic motivation of ecotourist
instead of eco growth and nature based tourism. Moreover, to increasing market knowledge such
as management improve tourist for environment objectives ( Idrobo, Davidson-Hunt and Seixas,
2016).
Cultural tourism: Interests are around cultural places within the country or region's
culture that relates to life style of people and region's culture.
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It motivates cultural visitors to visit cultural heritage and historical sites, music, dance
and performance that increases knowledge and self development by visiting cultural places. It
also helps to get desire experience of another culture.
Business tourism: This type of visitors are interested to visit business places and focused
sub set of regular tourism. In other words, individual are working and being paid which is so
away from work place and home. Sao Paulo is a business visiting place where most of the person
are doing tourism business and its related business.
It involves number of motives that can attract visitors and support tourists towards future
business decision and motivation. By visiting places tourist can get ideas to run their own
business and might be motivate the growth of business in order to make profits.
Religious visitors: This type of visitors travel individually or in a group for missionary,
fellowship and pilgrimage that increase interest in religion of people and visit religious places.
This motivate strongly religious tourists that help to increase attraction of tourist towards
different religion and focuses on person religion that helps to expand knowledge (Klein and
et.al., 2017).
Motivation theory: Herzberg, has give motivation theory that includes two factors such
as Hygiene and motivation which is described as below-
 Hygiene: This means Job factors that are important for existence for motivation in an
organisation. This factor do not provide long term satisfaction but in the absence of
hygiene factor has been create dissatisfaction among employees. Moreover, According to
this theory people become dissatisfied and act to get return. In Brazil, tourism company
who provides travel and tourism services involves hygiene factor such as pay, company
policies and administrative policies, fringe benefits, physical working condition and job
security that provides motivation to tourism's company and give motivation to work
continuously. These factor should be in tourism industry but it does not give long term
satisfaction . Moreover its presence is needed to motivate employees.
 Motivation: This means factors whose existence is compulsory to motivate the
employees. In the absence of these factor employees do not get dissatisfied. In involves
recognition, growth and promotional opportunities, meaningful work and responsibility
that motivates to employees. Such as tourist organisation of Brazil records and monitor
the employee's performance and motivate them through well recognition, growth and
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giving them responsibility. In order to motivate tourists to visit Brazil the government
and political parties try to motivate them by taking care of them while they are in the
country.
Brazil also apply PLOG model in order to influence tourist and to motivate its employees in
order to increase number of visitors. It defines tourist behaviour such as-
Allocentric (The wanderers): Brazil's tourist get happy to seek new experience and
adventurous activities. Such as Brazil is a country of powdery white beaches and rain forest that
give a self confidence to tourist and make feel them better by meeting with different people and
culture.
Psycho centric (The Repeater): The tourist of Brazil get happy to travel in adventurous
and rainforest that motivates them to visit again and again. Brazil country motivates visitors to
visit or return with family and get relax through travel and tourism services.
3. Description of current economic value of the destination to the country and world wide
Brazil is the world's eight largest economy that involves purchasing power parity and
nominal Gross domestic production (Brazil, 2019.). This is characterized by mixed economy that
depends on import substitution in order to achieve economic growth. As per World economic
forum, Brazil is the top country in evolution and gained eight position between other countries.
Sao Paulo is the financial capital of Brazil that helps to improve economic condition of country.
Economic value of any country includes GDP rates and economic condition of country that helps
to give contribution in country's as well as world's development. Brazil has economic value that
describes GDP rate as given below-
GDP $2.056 trillion (nominal, 2017) $3.388 trillion (2018)
GDP growth -3.5% (2015), -3.5% (2016), 1.0% (2017), 2.4% (2018)
GDP per capita $9,821 (nominal, 2017) $16,199 (2018)
GDP rank Ninth (nominal) eight (PPP)
Brazil is the third important industrial sector in Americas that involves different industry
such as steel, auto mobiles, petrochemical to computers, aircraft and consumer durable that
increase productivity of the country and give contribution to make independent country.
Basically Brazil is a powdery country which consist white sand, beaches, rainforest and wild,
rhythm filled metropolises that focuses on visitors to entertainment and earn money. Its attraction
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extend from frozen in time colonial towns to otherworldly landscape of red rock canyon that
increase contribution towards growth of the country (Marques and Borba, 2017).
GDP presentation of Brazil
At present Tourism is the most profitable business that helps to increase the economic
condition of country as well as world. In Brazil also tourism has become a major industry to run
a business effectively and gain profitability. Such as Rio de Janeiro and Sao Paulo provides a
high variety of natural spectacles and heritage spectacles that attract visitors and earn a high
amount which can be used to development of country. It is the most visited country in South
America with natural places like The Amazon River, The Amazon jungle, high beaches and bays
that influences visitors to visit the place and also give opportunity to earn money (Mowforth and
Munt, 2015).
Rio de Janeiro: It is the well known city in Brazil which is visited by mostly people and
its visiting charges are not so high that helps to influence tourists to see and know information
about this places. People are more curious about Rio de Janeiro because it famous as a statue in
genies books. It has economic value for country such as helps to improve economic condition
and for world is it make aware to people and increase interest of visitors that become more
famous (Pegas, Weaver and Castley, 2015).
Sau Paulo: This is also a popular place that helps to increase gross domestic product rate
by visiting tourist. It involves adventurous places that help to increase concentration of visitors
and to improve economy. This destination has economic value for country like visitors are ready
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to pay more money to visit place and gaining information about this place that helps to increase
economic rate and it has also economic value for world such as if economic value of country will
increase its development and growth rate will also improve and will contribute maintain healthy
environment (Quandt and et.al., 2017).
4. Explanation of social and cultural features of the destination and summary
Rio de Janeiro as it is a famous city in Brazil that has beautiful destination such as Cristo
Redentor, Sugarloaf and Copacabana that has different social and culture features such as -
Culture feature of Cristo Redentor : It is art deco concrete and soap stone face that was
proposed in twentieth century with number of design. It represent a universe peace that give a
peaceful environment to visitors.
Social culture of Cristo Redentor: It gives a human approach to people that give
spiritual thought to people and increase socialism in order to live collectively (Rocha and Fink,
2017).
Culture feature of Sugarloaf: It is impressive views of Rio's beaches that includes high
rain forest and deep waterfalls to attract the tourist and give a most relaxation environment to
visitors. It includes chain of dramatic step green hills around Guanabara Bay which is extensive
designed landscape.
Social culture of Sugarloaf: It has social features that helps to attract people towards
visit the mountains because it provides a clean and clear environment. That is very relaxation for
tourist and visitors (Rogerson, 2015).
Culture feature of Copacabana: This involves wonderful beaches where people are
interested to celebrate New Year and enjoy their vacations. It has long waterfalls that helps to
attract visitors.
Social feature of Copacabana: It includes beautiful sand beaches that helps to influence
tourism. Visitors visits this destination to get the information about beaches that involves social
melting pot is used to provide reports and advertisement which influence people.
Above mentioned destination of Rio de Janeiro plays a crucial role in the country's
economic value. Such as visitors are interested to visit this places and celebrates festivals,
vacations and New Near that helps to increase social and culture values of the country and
maintain profitability situation. Moreover, it helps to increase the social interest through
advertisement and visiting the places. People get more attracted by tourist services. As Brazil has
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become more visiting place that focuses on tourist interest and make feel them better by
providing information. It charges low prices that is also a reason to attract society (Tortato and
Izzo, 2017).
CONCLUSION
This report it has been concludes that Brazil is a beautiful country and the attractions
helps to improve the economic standard of living country and contribute in development and
growth of country. It consists of wonderful cities and destinations that helps to attract visitors.
Tourism is the major industry that increases social and economic culture of the country by
providing tourist services for travellers.
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REFERENCE
Books and Journal
Blanchette, T. and da Silva, A. P., 2016. “Brazil has its eye on you”: sexual panic and the threat
of sex tourism in Rio de Janeiro during the FIFA World Cup, 2014. Brasiliana-Journal
for Brazilian Studies. 4(2). pp.411-454.
Cooper, M. ed., 2015. Current issues and emerging trends in medical tourism. IGI Global.
Frenzel, F., and et.al., 2015. Slum tourism: state of the art. Tourism Review International. 18(4).
pp.237-252.
Garrigós-Simón, F. J., Galdón-Salvador, J. L. and Gil-Pechuán, I., 2015. The economic
sustainability of tourism growth through leakage calculation. Tourism Economics.
21(4). pp.721-739.
Harris, J. and Wise, N., 2017. Transforming Brazil: Sporting mega-events, tourism, geography
and the need for sustainable regeneration in host cities. In Sport, Events, Tourism and
Regeneration (pp. 24-39). Routledge.
Idrobo, C. J., Davidson-Hunt, I. J. and Seixas, C. S., 2016. Produced natures through the lens of
biodiversity conservation and tourism: the Ponta Negra Caiçara in the Atlantic Forest
Coast of Brazil. Local Environment. 21(9). pp.1132-1150.
Klein, H. J., and et.al., 2017. Complications after cosmetic surgery tourism. Aesthetic surgery
journal. 37(4). pp.474-482.
Marques, L. and Borba, C., 2017. Co-creating the city: Digital technology and creative tourism.
Tourism Management Perspectives. 24. pp.86-93.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalisation and
new tourism in the third world. Routledge.
Pegas, F. D. V., Weaver, D. and Castley, G., 2015. Domestic tourism and sustainability in an
emerging economy: Brazil's littoral pleasure periphery. Journal of Sustainable Tourism.
23(5). pp.748-769.
Quandt, C., and et.al., 2017. Social innovation practices in the regional tourism industry: Case
study of a cooperative in Brazil. Social Enterprise Journal. 13(1). pp.78-94.
Rocha, C. M. and Fink, J. S., 2017. Attitudes toward attending the 2016 Olympic Games and
visiting Brazil after the games. Tourism Management Perspectives. 22. pp.17-26.
Rogerson, C. M., 2015. Restructuring the geography of domestic tourism in South
Africa. Bulletin of Geography. Socio-economic Series. 29(29). pp.119-135.
Tortato, F. R. and Izzo, T. J., 2017. Advances and barriers to the development of jaguar-tourism
in the Brazilian Pantanal. Perspectives in Ecology and Conservation. 15(1). pp.61-63.
Online
Brazil. 2019. [Online]. Available through:
<https://www.forbes.com/places/brazil/>
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