Tourism In Bulgaria Assignment

Tourism In Bulgaria

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Tourism management in Bulgaria...............................................................................................1
The impact of winter tourism on economy in Bulgaria..............................................................5
Environmental responsibility in the tourism industry.................................................................9
Hotel Palace Marina Dinevi - Marketing mix...........................................................................12
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
.......................................................................................................................................................18

INTRODUCTION
Tourism is a amalgamation of various things which includes transportation from one
place to another, accommodations, drinking and dinning and different services provided in
exchange of monetary value (Stankova and Vassenska, 2015). Tourism and travel is different as
in the first, one has to visit to another place with the use of transportation but in the other, person
could visit another place with their territory. For this report, Hotel Palace Marina Dinevi is taken
for discussion which is based in Bulgaria and owned by Dinevi group. In this report, tourism
management in the Bulgaria and how it assist them to perform sustainability will be explained by
taking functional example of country's tourism sector. Along with this, how winter tourism
affects Bulgaria will be discussed by critically analysing it. Apart from this, roles and
responsibility of tourism industry towards environmental will also elaborated. At last, marketing
mix on the chosen organisation will be don with the aim of identifying factors which could help
them to make their strategies.
MAIN BODY
Tourism management in Bulgaria
Tourism is defined as an activity of individual or a group of person in which they travel
to others places and stay outside that is different from their native places for completing their
different purposes such as business, summer vacations etc. Tourism is a complex part of
hospitality industry that provides encouragement to the service provider to determine the needs
and wants of customers and fulfils them accordingly. Main focus of this industry is to gave
satisfaction to the customers so that a good image of organisation can be build in the mindset of
customers. Apart from that, Tourism management is overseeing or inspection of all functions
which are related with tourism or hospitality sector. It is a field that prepares the people with a
common interest and wants to become a part of it. This sector also includes the organisations,
public authorities and enterprises which are providing tourism services to the potential travellers.
Bulgaria is a nation in which around of 7.5 million citizens are living in a size of 111000 sq.
metre. Tourism is a major element which provides huge employment and economic growth to
Bulgaria nation (Shishmanova, 2015). Some factors which defines that growth and sustainability
of this nation is depends on Tourism sector are given as below:
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 Tourism can be determined as the main sector of Bulgaria nation because according to a
survey report of tourism department, Bulgaria nation had 3776 accommodation in which
5.5 million guests have spend 733.5 mln euros for spending their stay period.
 There are around 138000 persons are engaged in hospitality sector who have generated
sales of 1.5 billion Euros in the year of 2009.
 It has been identified that contribution in the economic growth of 0.43% in the economy
of Bulgaria nation which is higher than other industries.
Therefore, it can be said that economic development of a nation is very much depends on
the hospitality sector.
Evolution of tourism sector in Bulgaria- main development of tourism industry in
Bulgaria country was started after the second world war by the council of Mutual economic
Assistance that was existed in the period of 1949-1991 (Stanchev, Stancheva and Young, 2015).
As the nation has wide coverage of mountains and seas therefore, committee has decided to
construct some resorts such as Druzhba or St. Constantine and helena on the north and south side
of sea. After 1989, tourism sector of Bulgaria nation has experienced some huge changes in the
structure of supply and demands. Private investment was started and a large number of hotels,
lodges, restaurants, tour operators were established. In second Half of 90s private industries of
hospitality sector has owned government resorts and tourist companies. As a result of 90s,
current tourism sector of around 99% is governed by private industries. Some tourism
management institution are also formulated over a time period for managing the tourism services
within the nation which can be more understood by some of the main points. That are given as
under:
Year Institution
1948 Balkantourist that have a duty to manage the tourist organisation of the nation.
1966 Central tourism administration was transformed into Tourism committee
1969 Rodinatourist is merged with Balkantourist
1993 Bulgarian Tourism and Leisure Association and Tourism committee was
established which have to manage road transport services for the tourism services.
1997 Tourism Committee was closed and its function are provided to the Ministry of
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Trade and Tourism(Bramwell and Lane, 2000).
1998 National tourism Council was established as a sub-division of Trade and Tourism
the main aim behind this is to united the representatives of different associations
of tourism sector like hotels, restaurants, Tour operators so that tax duties can be
taken from them in a proper manner.
2005 Ministry of Energy and Ministry of energy resources are merged to formulate
Ministry of economy and energy which has also responsibility to Managing the
tourism as well.
2009 Government department of Economy and energy was transformed into the
department of Economy, Energy and Tourism (Georgiev and et. al., 2003).
Current situation of tourism sector of Bulgaria- In current scenario, newly elected
government of Bulgaria nation has make various modifications which has influenced on the
planning and management of tourism sector such as State agencies of Tourism was closed and its
all responsibilities are transferred to the ministry of Economy and it is called MEET in which
three sectors are included like Department of policy formulation in tourism, Division of
categorisation and registration and Department of marketing and advertising who have
responsibilities to manage and control whole tourism activities of the country (Harrison and
Sharpley, 2017). There are also three level are designed by the government of Bulgaria such as
national which is governed by ministry of economy and handles all the functional activities of
tourism across the nation. At state level that have to followed or implement the policies of
tourism within the boundaries of state or municiple authorities have duty to maintain law of
conduct in the city.
Tourist organisations, Municipalities and local bodies have duty to maintain rules and
regulations which are formed by the national and regional authorities but if any changes are
required then they have authority to make and implement decision on their own level. Structure
of tourism activities can more understood by a structure which is defined as under:
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