Tourism in Global Context

TOURISM IN GLOBAL CONTEXT

Question 1
Bangkok is a vibrant city that is popular for its tourism spots like beaches, vibrant city life
and historical monuments. Australians visit Bangkok for its beaches and delicious food
items. Majorly family persons and youths visit Bangkok from Sydney. These areas are
included within the tourism industry. Aim of this research is to evaluate impact of various
business environmental factors on flow of tourists from TTGR to TDR. In addition, this
assignment is considering the Leiper's model in order to understand various aspects related to
tourism system.
Different environmental factors such as, economy of traveling countries, political situation,
and other factors affect destination image of a location. Travelers take decisions on the basis
of different environmental factors like location, economy and other facilities (Rozelee et al.
2015, pp. 147). Different pull factors of Bangkok like food, luxury hotels, beaches and
nightlife attracts Australians. Different authentic foods and beeches like pattaya and pranburi
attract visitors from Sydney. Different sightseeing places like grand palace and temple of
Buddha attracts Australians. Different factors like traveling and accommodation cost in
Thailand can impact on flow of tourists. Moreover, different government policies and relation
between two countries also impact on tourism destination (Mowforth & Munt, 2015, pp.
257). However, different push factors also negatively acts in tourism of Bangkok, Thailand.
This includes language barrier, unhelpful tourist guides and bad perception of Thailand.
Violent crimes like murder, rape acts as push factors. False pricing in restaurants, poor
English of locals creates barriers for Australians to visit Bangkok (Inafarawayland.com 2019,
p.2).
Question 2
Tourists are facing various issues while traveling from Sydney to Thailand as environmental
factors are affecting the flow of Australian tourists to Thailand. Near about 800,000
Australian tourists visit Thailand in each year and this aspect has helped Thailand to
occupy the fourth position in the list of most popular tourist destination (Imtj.com. 2019).
However, Australia and Thailand have signed a free trade deal on 2005 and this deal has
significant effect on economic relationship of these companies.
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Figure 1: Tourist graph over years in Thailand
(Source: thaiwebsites.com, 2019)
Outbound result of Australia has decreased by near about 3.45 and number of Australian
visitors to Thailand is decreasing due to push factors. Language barriers are preventing them
to visit Thailand as most of the people of Thailand are unable to speak English. Current trend
includes increase of market of long haul tourism. Thailand encourages target tourists to visit
their place for gaining experience. In 2017, in revenue generation from tourism industry has
increased by approximately 9.09% (Tourismthailand.org, 2019). Near about 1.73 Trillion
Baht is being generated from the tourists and this amount has been increased by more than
7% in 2017. At present, UK, USA, China, India and Russia have are the main target market
for the tourism industry of Thailand. In spite of all of these barriers, Thailand is experiencing
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