Tourism in Morocco: Evolution, Economic Dimensions, and Globalization

This report analyzes the evolution of tourism industry in Morocco, including its economic dimensions and the impact of globalization. It discusses the stakeholders, challenges, and opportunities in the industry.

TOURISM IN MOROCCO

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evolution of Tourism as an industry...........................................................................................3
Economic Dimensions.................................................................................................................5
Travel motivation.........................................................................................................................6
Globalization................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The tourism of Morocco has been famous for the historic beauty and the archaeological
significance that it presents for its tourists and visitors that flock to the county in abundance. In
this report, an analysis has been made on the evolution of tourism industry of Morocco and the
manner in which the gradual shift has occurred will also be identified. Further, in the report, an
stakeholder analysis will be presented related to the tourism industry of Morocco taking into
consideration the data for past 5 years specifically. Lastly, the report will also identify potential
challenges that can arise for Morocco in the future and the different economic and global
dimensions will be included in the analysis conducted.
MAIN BODY
Evolution of Tourism as an industry
In the current business environment, it can be adequately said that tourism is one of the most
lucrative and profitable business (Sghaier and et.al., 2019). The desire to explore the world and
its different beauties has presented a great opportunity before the tourism companies of the
countries that are rich in cultural and historical heritage. The country Morocco is one such
country where the rich history and ancient culture has made it an extremely popular destination
today. However, the tourism industry was not always such a lucrative business as it is today.
Earlier the tourist who visited Morocco was mainly attracted because of the archaeological
significance i.e. the archaeologists, or the researchers and students who evaluated the different
museums, past history etc. of Morocco. Earlier, travelling was not considered as a leisure activity
and people often avoided but over the years, the mentality has evolved where the desire to
explore different cultures and countries has made tourism a leisure activity (Sigala, 2017).
Morocco has also evolved with time where today they are not just famous for their beaches,
history or culture but the luxurious lifestyle of the people, the stable environment and the other
benefits also acts as a point of attraction for them. The tourism industry of Morocco has evolved
heavily in the past years when the ministry of tourism was first set up in year 1985 to today in
the year 2020. The tourism has become the major source of revenue especially in terms of
foreign exchange for the Moroccan government where this industry is giving employment and
revenue to the majority of people in Morocco today. The total number of tourist arrivals in the
North Africa has been more in Morocco then in any other area and it was further reported that
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the there were approximately 12.3 million tourist who visited Morocco in the year 2018
(Morocco’s 2020 Vision and Plans for the Tourism Industry, 2019). This clearly signifies that the
evolution of the tourism industry has been very significant in Morocco in the past years
specifically and there are many stakeholders that are associated with this industry and are
affected severely by every decision that is being made. The stakeholders are those parties that are
interested in the activities and performance of any organisation, individual, economy or a
country.
Role of stakeholder
Stakeholders are denoted by all such entities that are associated with the tourism sector in
any professional capacity. Following stakeholders are associated with the tourisdm sector in
Morocco.
Government: Government consider as the key stakeholder associated with the tourism sector in
Morocco. All policies and strategies to grow tourism are form by government. Organisations
hold by government play crucial role in attracting travellers and tourists from its policy
formation. Government also play key role in conserving all tourist oriented destination in
Morocco. Conservation of old heritage sites play a crucial role in improving the life of such
heritage locations in order to attract tourism in Morocco (Aouiche and et.al., 2016). Many
travellers and tourists visit Morocco due to its historical and cultural background which attracts
such travellers. Government play huge role in conserving such heritage monuments and cultural
aspects of the Morocco. Government also play huge role in introducing new travelling
destinations in country. It is crucial for all geographical locations to introduce new tourist
destinations in order to attract the already visited travellers back to explore such new locations
and places. Government form policies to develop new heritage sites and monuments to attracts
both new and already visited travellers to visit Morocco again. Government is also a crucial
stakeholder in term to improving tourist business in country. Many businesses are totally
associated with the tourism and travel. The entire industry is among the major growing industry
associated with the business environment. Government also initiate its policies to develop the
entire industry which also involves hotels, restaurants and other key amenities associated with
the travel and tourism industry.
Business organisations: Business organisations also among the key stakeholders associated with
the tourism sector. All travellers and tourist plan their trip on the basis of different aspects.
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Availability of their luxury hotels and restaurants is also among the key decision making aspects
related to travelling. Due to heavy traffic of tourists in Morocco the place comprises with plenty
of luxury hotels and restaurants that meet all the needs of travellers. This also play a key role in
improving tourism potential in the country (Rihab, 2019). Morocco is well known for its
luxurious hotels and restaurants which is also another tourist attraction for all travellers. Business
organisation also includes all associated businesses along with hotels and restaurants like guides,
conveyance and other facilities which provide ease for all tourists. All such businesses are also
the key stakeholder associated with the tourism sector.
Tourists: Tourists are also the key stakeholder associated with the tourism sector. Customers are
the primary stakeholders associated with the all sectors involved in business environment. All
planning and policies form by governments and other business organisations attached with
tourism industry are planned on the basis of the potential tourists in Morocco.
Economic Dimensions
Morocco is among the most preferred tourism destination in the world. Millions
of travellers explore the Morocco every year due to its beauty, culture and other amenities
associated with the pace. In the year 2018 Morocco witnessed 12.3 million tourists all across the
globe. The percentage hike in tourists in Morocco was approximately around 8% as compare to
the previous year (Bogaert, 2018). The annual growth rate of the tourism sector in Morocco is
approximately 6% per year. This is an effective growth rate for the country. Due to constant hike
in tourists in the country the revenue generated from the sector was around MAD 70 billion
(Timothy, 2018). The 12.3 million travellers visits Morocco are belong to all overseas tourists in
Morocco. It can further analysed that almost 1 million tourists are visiting the place every month
are comes to overseas destinations. The economic growth of the Morocco tourism sector has
further contributed in the overall economic development of the country. Tourism sector play
crucial role in the GDP of the Morocco as the sector is growing at the rate of 6% every year.
Tourism sectors also a huge source of collecting foreign currency. Country is increasing its
foreign currency base every year at the rate of 9% which has also improved the currency
exchange rate of the country in international market.
Tourism sector has become one of the major sectors in the business environment. As the
sector is generating effective demands every year which has further improved the growth
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potential of many business organisations. Many industries like hospitality industry, guides, spa
and other industries are immensely depend upon the tourism sector to grow in the market.
Economic growth of tourism sector has provided immense opportunities to other sector to grow
and earn effective revenues from the business operations. In the tourism sector the market share
of the Morocco is approximately around 6.6% along with Spain (Spenceley, 2019). The figure
has projected the dominance of the Morocco in tourism sector. Tourism sector growth has further
improved the economic growth of the country. Tourism sector also creates immense employment
opportunities for the local peoples in Morocco. Employment creation has been one of the major
issues not just in front of developing economies like India and other but also in front of the
developed countries like America. Due to economic growth of the tourism sector in Morocco
millions of job opportunities are created over the past few decades in the Morocco in different
sector such as hospitality, restaurants and other associated market sector of tourism. Tourism
sector played key role in generating employment in the country. The sector becomes very
professional due to its growth. Due to emergence of the sector companies requires skill
employees for operating different functional role in the organisation. Sector has contributed
immensely in order to provide employment opportunity to all skilled employees and it has also
improved the growth potential of all experienced professionals associated with the tourist sector
in Morocco. Market share of the Morocco in tourism sector denoted the fact that people all
around the globe prefer to explore Morocco due to its beauty. It can be expected that sector will
continuously serves the effective growth every year. The GDP of the country is increasing which
is a great factor for the country which is going to help the country to develop and make a strong
place for them in tourism industry which can make the country have a strong run for them. The
population could not get in the right and comfortable lives for themselves because of the wages
they earned but if there are businesses which can be provided to the tourists then there is going to
be a great improvement in the country.
Travel motivation
There are a lot of factors which the government of the country in North Africa are stable
which have made a lot of decisions so that the country can have a better tourism. There are a lot
of advantages which are visible in the country because of the tourism factor and that are not just
developing the country but the population of the country as well. It is very important that there is
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a growth in North Africa because this is a third world country which is why tourism is controlled
due to that factor but there is so many developments which are done by the government that the
tourism is getting attracted to these places (Gagnol and Landel, 2016). Morocco is having a good
tourism throughout the year which is a great factor for the city since they have a good weather in
which tourists are comfortable.
 There are a lot of beaches and mountains for treks in the city which can make the tourists
have the experience of both the factors. The government has taken out rules and
regulations which is developing these places so that the tourism has a comfortable stay in
the city. The government is working on the tourism factor because the is a growth in the
GDP level of the population in the country and there is also
 There are a lot of factors which can make the tourism increase in the city because there
are a lot of motivation and influence in the company which is a great factor for the
organization. Morocco is a large city which has a lot of tourism spots in the city which
the tourist will get attracted to which is a great advantage for the city (Can and Gozgor,
2018). Safety measures of tourists is very strict in the country which is why the
organization is having a better functioning for themselves which is by having comfortable
and developed trains for the tourism purpose.
 The culture of the country is so strong that there are tourists who are getting attracted in
the city and the country. There is a strong communication of transport as well in the
country which gives a comfortable ride for them and gets the best of services. There is
well maintained infrastructure in the country which is a great factor for the country which
is why it is very important for the country to maintain. The experience of the tourists is
maintained so that they want to travel again and again.
 The language can be a problem for the population which is travelling in the country
which has to be controlled so that there is a better functioning in the country
(Kagermeier,Amzil and Elfasskaoui, 2019). There are translators and local guides which
are easily available for the tourist in the country so that they can have a better experience
in the country. English language is used on the sign boards in the country so that the
tourists are not having difficulties to travel or any other factor in the country and this is a
great positive point in the country.
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 So are the population in the country are welcoming the tourists well in the country which
makes the tourists have a positive impact on the country. The population does make a
great impact on the tourists because if they do not feel welcomed then they will not want
to travel in the country again which can make the promotions of the country negative in
the market.
There are a lot of opportunities which this city is having and so is the country, North Africa
from this tourism that they are having a stable economy which can help the country to attract
more customers and more people to invest in their country (M’Barki and et.al., 2017). It is very
important for the country to maintain their infrastructure and those tourist spots so that they can
make the tourists have a better stay in the country which is going to help the country promote
they by the tourists experience. There will be a word of mouth by the tourists who are going to
travel in the country which is going to help the country have a better tourism and stable
economy.
Globalization
It is because there is a stable government in the country and there are not many changes
which are taking place in rules and regulations in the country the businesses have started to
expand themselves in this country. It is because of the tourism there is a rise in the demand of
products in the country because the people are getting aware of a lot of products and facilities
they can be provided with (Kožić, Sorić and Sever, 2019). There is a demand of the tourists as
well which the country has to service which is why there is a requirement of other organizations
to entire in Morocco and North Africa all together so that the tourists in the country can get
better services. This is going to make the businesses grow and not just that but also the tourism
in the country which is giving so many population of the country a job opportunity in the
country. There are a lot of factors which are attracting the tourism in the country and there are a
lot of businesses which want to develop themselves in the country. The needs of the tourists as
well and the expectations of the tourism has to be fulfilled so that they can have a better
improvement for the growth which is a very essential factor. Standards, demands and trends of
the tourists have to be followed so that there is a better functioning which is a very essential
factor for the company to take care of which is going to help Morocco to have better tourism.
This city is providing solo and family kind of trips which is a great advantage for the city and the
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country because the country can easily get the right economy for the development because of this
city throughout the year (Daria, 2017).
The tourists will have to be given hotels which match their standards therefore it is very
important for international hotel chains to come in the country so that there is a learning which
can be taken by other hotels in the country and then develop accordingly. Understand the
traditions and culture of the country and the tourist’s country is going to take time but it is very
essential for that to take place so that there is a better functioning. The tourism has to be given
the best so that they can go tell people about the experience they have had in the other country
which is going to allow more tourists to come in Morocco over the year. The weather in the
country is very nice which can allow the tourist to come any time. The pressure of working is
increasing in all the industries which are why it is very important for the tourists to travel to a
peaceful area and North Africa is providing the customers with that factor which is a great
advantage (Tang and Abosedra, 2016). There are tourists coming in but they are not disturbing
the environment of the country and there is a well developed environment so that the functioning
can take place and the tourists are safe and best of services are provided to them.
CONCLUSION
From the above report it can be concluded that there is a need of having a proper plan for making
the country have a better tourism in their country. There is a good flow of cash in the country
which can be used for development of the country and develop the tourist points as well as
provide employment in the country which North Africa requires so that they can have a better
stability in the country. Morocco is one of the finest cities in the world for tourism because the
culture and the environment are very healthy and pleasant for the tourism to take place
throughout the year. There are a lot of emergencies in the country which has to be solved on time
so that there is a better tourism in the country which is going to help the economic growth in the
country. The people of the country are playing a great impact on the tourism as well which is a
great factor in this report because the people are welcoming the tourism in the country.
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REFERENCES
Books and Journals
Aouiche, I. and et.al., 2016. The impact of storms in the morphodynamic evolution of a human-
impacted semi-sheltered beach (Agadir Bay, Morocco). Journal of African Earth
Sciences. 115. pp.32-47.
Bogaert, K., 2018. Globalized authoritarianism: Megaprojects, slums, and class relations in
urban Morocco (Vol. 27). U of Minnesota Press.
Can, M. and Gozgor, G., 2018. Revisiting the tourism-growth nexus: evidence from a new index
for the market diversification of tourist arrivals. Current Issues in Tourism. 21(10).
pp.1157-1170.
Daria, R., 2017. Government support of tourism in Morocco: Scheme, tools, implementation
perspectives.
Gagnol, L. and Landel, P.A., 2016. Psammotourism: Desert sand as a specific resource and
touristic experience.(Merzouga, southeast Morocco). Via. Tourism Review. (10).
Kagermeier, A., Amzil, L. and Elfasskaoui, B., 2019. The transition of governance approaches to
rural tourism in Southern Morocco. European Journal of Tourism Research: Volume
23, 23, pp.40-62.
Kožić, I., Sorić, P. and Sever, I., 2019. Interdependence of international tourism demand for
Mediterranean countries: Impact of demand shocks. International Journal of Tourism
Research. 21(1). pp.97-107.
M’Barki, L and et.al., 2017. Global sustainable tourism development and geomorphology:
Agouliz oasis, Morocco. International Journal of Global Science Research. 4(1).
pp.471-480.
Rihab, B., 2019. SUSTAINABLE DEVELOPMENT IN MOROCCO: THE GREEN
FUTURE. Economic and Social Development: Book of Proceedings. pp.285-293.
Sghaier, A., and et.al., 2019. Tourism development, energy consumption and environmental
quality in Tunisia, Egypt and Morocco: A trivariate analysis. GeoJournal. 84(3).
pp.593-609.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism. 20(4). pp.346-355.
Spenceley, A., 2019. Sustainable tourism certification in the African hotel sector. Tourism
Review.
Tang, C.F. and Abosedra, S., 2016. Does tourism expansion effectively spur economic growth in
Morocco and Tunisia? Evidence from time series and panel data. Journal of Policy
Research in Tourism, Leisure and Events. 8(2). pp.127-145.
Timothy, D. J., 2018. Tourism trends and patterns in MENA. Routledge Handbook on Tourism
in the Middle East and North Africa.
Online
Morocco’s 2020 Vision and Plans for the Tourism Industry. 2019. [ONLINE] Available
through :< https://dekkak.com/moroccos-tourism-industry/>.
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