Tourism in Morocco: Evolution, Economic Dimensions, and Globalization

TOURISM IN MOROCCO

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evolution of Tourism as an industry...........................................................................................3
Economic Dimensions.................................................................................................................5
Travel motivation.........................................................................................................................6
Globalization................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The tourism of Morocco has been famous for the historic beauty and the archaeological
significance that it presents for its tourists and visitors that flock to the county in abundance. In
this report, an analysis has been made on the evolution of tourism industry of Morocco and the
manner in which the gradual shift has occurred will also be identified. Further, in the report, an
stakeholder analysis will be presented related to the tourism industry of Morocco taking into
consideration the data for past 5 years specifically. Lastly, the report will also identify potential
challenges that can arise for Morocco in the future and the different economic and global
dimensions will be included in the analysis conducted.
MAIN BODY
Evolution of Tourism as an industry
In the current business environment, it can be adequately said that tourism is one of the most
lucrative and profitable business (Sghaier and et.al., 2019). The desire to explore the world and
its different beauties has presented a great opportunity before the tourism companies of the
countries that are rich in cultural and historical heritage. The country Morocco is one such
country where the rich history and ancient culture has made it an extremely popular destination
today. However, the tourism industry was not always such a lucrative business as it is today.
Earlier the tourist who visited Morocco was mainly attracted because of the archaeological
significance i.e. the archaeologists, or the researchers and students who evaluated the different
museums, past history etc. of Morocco. Earlier, travelling was not considered as a leisure activity
and people often avoided but over the years, the mentality has evolved where the desire to
explore different cultures and countries has made tourism a leisure activity (Sigala, 2017).
Morocco has also evolved with time where today they are not just famous for their beaches,
history or culture but the luxurious lifestyle of the people, the stable environment and the other
benefits also acts as a point of attraction for them. The tourism industry of Morocco has evolved
heavily in the past years when the ministry of tourism was first set up in year 1985 to today in
the year 2020. The tourism has become the major source of revenue especially in terms of
foreign exchange for the Moroccan government where this industry is giving employment and
revenue to the majority of people in Morocco today. The total number of tourist arrivals in the
North Africa has been more in Morocco then in any other area and it was further reported that
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