Tourism in Singapore from Myanmar Assignment

Added on - 19 Nov 2019

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Running head: TOURISMTourismName of the StudentName of the UniversityAuthor note
1TOURISMExecutive SummaryThis paper mainly aims at seeing the different aspects of the Singapore Tourism board and whatstrategies are to be taken by the tourism department to give a boost to the growing tourism sectorand also the local market and the local community. This assignment also aims at doing a SWOTanalysis of the Singapore tourism industry in order to find out all its areas of strengths and alsosuggest the different methods through which it can improve in its areas of weakness and thuswork towards mitigating the risks.
2TOURISMTable of ContentsIntroduction......................................................................................................................................3Tourism in Singapore from Myanmar.............................................................................................4Events in Singapore.....................................................................................................................6The two day Singapore Festival..................................................................................................7S.W.O.T Analysis of Singapore......................................................................................................8Signature Event Concept...............................................................................................................12Conclusion.....................................................................................................................................14References......................................................................................................................................15
3TOURISMIntroductionThere are many festivals that play a significant role for the human society and they arebeing introduced in the society of Human and they are being projected as the display for publicand the celebration based on collectivity. This in fact, people having the background of differentcultures need to forget about their communal dedications and celebrations (Getz, 2013). Bytaking into account the nature of the events, the formation of the festivals does not belong to thesame period. It is a quite known fact that, exhibitions and trade events take place in the ancientperiod such as, the historians and authors described the important sport events as an importantsocial gathering where the tourists from the other parts of the world. The events which are thefestival types, is said to have existed since the commencement of the middle ages (Getz, 2013).Events are said to have its source even before the money came into scenario. The events such asSingapore Airshow, Singapore two days festival is quite an attractive one. People especiallyfrom Myanmar, Germany, and Australia visit the festival every year (stb.gov, 2017). Myanmartravelers composed of a greater tourist population and they constitute a greater part of tourism interms of attending the events (Getz, 2013). With the arrival of capitalism, the invention of thenew products and the development of a new social relations, constructed a way with the versatiledevelopment with the growth of the number of events. However, in the era of 20thcentury, thegrowth and development of events and the new economical structure of the society, theincreasing in the rate of the purchasing power of the consumers, the birth of the new needs of thecustomers punctuated by the development of the economy, would reduce the causes ofunemployment, which in turn also would influence the growth of economy of that nation.Therefore, in this aspect it is important to go through the importance of the role of developmentof Tourism through organizing events in Singapore and the ways the region attracts the visitors
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