Challenges Facing Tourism Industry for Future Sustainability: A Study on British Airways
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AI Summary
This research project assesses the challenges faced by the tourism industry to ensure future sustainability, with a focus on British Airways. The study identifies the challenges, analyses their impact on management practices, and suggests effective tactics for future sustainability. The research methodology includes thematic data analysis, primary and secondary data collection, and simple random sampling. The findings highlight the challenges faced by the industry, such as lack of demand and financial crisis, and suggest that sustainability is critical for organizational success.
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2. FOUNDATION YEAR RESEARCH
PROJECT
PROJECT
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Table of Content
CHAPTER 1....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of the study..............................................................................................................3
Aim and objectives......................................................................................................................3
Research issue..............................................................................................................................3
Research questions.......................................................................................................................3
CHAPTER 2....................................................................................................................................4
Research methodology.................................................................................................................4
Gantt chart....................................................................................................................................4
CHAPTER 3....................................................................................................................................6
Literature review..........................................................................................................................6
CHAPTER 4....................................................................................................................................7
Research findings.........................................................................................................................7
Summarizing findings using secondary research approaches......................................................8
CHAPTER 5....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10
APPENDIX....................................................................................................................................11
Questionnaire.............................................................................................................................11
CHAPTER 1....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of the study..............................................................................................................3
Aim and objectives......................................................................................................................3
Research issue..............................................................................................................................3
Research questions.......................................................................................................................3
CHAPTER 2....................................................................................................................................4
Research methodology.................................................................................................................4
Gantt chart....................................................................................................................................4
CHAPTER 3....................................................................................................................................6
Literature review..........................................................................................................................6
CHAPTER 4....................................................................................................................................7
Research findings.........................................................................................................................7
Summarizing findings using secondary research approaches......................................................8
CHAPTER 5....................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10
APPENDIX....................................................................................................................................11
Questionnaire.............................................................................................................................11
CHAPTER 1
Topic- “To assess the challenges facing the tourism industry to assure future sustainability: A
study on British Airways.
INTRODUCTION
Background of the study
In the recent time, the most utilized and considered term is sustainability, which has
driven the attention of individual person and companies toward conducting those activities and
practices that cover under it or related to that. It refers to capability to be maintained particular
thing at a specific level. By considering sustainability and conducting the activities accordingly,
a company will grow rapidly and in productive manner. The current research is based on specific
sector and that is tourism, which falls under the category of leading sectors in the United
Kingdom. The study highlights the methodologies that research in the context of current topic is
used to collect relevant and appropriate data in effective manner.
Aim and objectives.
Aim-
The aim behind initiating current study is to assess the challenges that tourism industry
faced to ensure future sustainability.
Objectives-
To develop understanding about the concept of sustainability and its advantages.
To identify the challenges, facing tourism industry.
To analyse the impact of issues on management practices of Tourism sector.
To suggest effective tactics to tourism sector in relation to future sustainability.
Research issue
The main issue related to current topic is future sustainability, as tourism industry is
facing challenges, to assure this term, which put direct impact on its management practices. It
can be said that in the future it is quite challenging for companies whether it is large or small, to
ensure further sustainability as it needed a lot of things or resources.
Research questions
What is sustainability and encompasses advantages.
What are the challenges that tourism industry faced to assure future sustainability.
Topic- “To assess the challenges facing the tourism industry to assure future sustainability: A
study on British Airways.
INTRODUCTION
Background of the study
In the recent time, the most utilized and considered term is sustainability, which has
driven the attention of individual person and companies toward conducting those activities and
practices that cover under it or related to that. It refers to capability to be maintained particular
thing at a specific level. By considering sustainability and conducting the activities accordingly,
a company will grow rapidly and in productive manner. The current research is based on specific
sector and that is tourism, which falls under the category of leading sectors in the United
Kingdom. The study highlights the methodologies that research in the context of current topic is
used to collect relevant and appropriate data in effective manner.
Aim and objectives.
Aim-
The aim behind initiating current study is to assess the challenges that tourism industry
faced to ensure future sustainability.
Objectives-
To develop understanding about the concept of sustainability and its advantages.
To identify the challenges, facing tourism industry.
To analyse the impact of issues on management practices of Tourism sector.
To suggest effective tactics to tourism sector in relation to future sustainability.
Research issue
The main issue related to current topic is future sustainability, as tourism industry is
facing challenges, to assure this term, which put direct impact on its management practices. It
can be said that in the future it is quite challenging for companies whether it is large or small, to
ensure further sustainability as it needed a lot of things or resources.
Research questions
What is sustainability and encompasses advantages.
What are the challenges that tourism industry faced to assure future sustainability.
What is the extent to which challenges impact tourism industry to ensure further
sustainability.
CHAPTER 2
Research methodology
Data analysis-
In order to analyse information about chosen topic in appropriate manner, research may
take initiative to utilize thematic data analysis approach, which play significant role in term of
aim achievement (Byrne, 2021). It is the best because, the current approach offers researcher
more accessible form of investigation.
Data collection-
Another research approach or methodology that scholar may take into their consideration
is current one, that drive their attention toward selecting specific technique that aid to collect
useful data (Bertyák, 2021). In order to achieve set aim and objectives, they may utilize primary
and secondary methods of data collection.
Sampling-
Non probabilistic and probabilistic, are the two types of sampling methods, under each
varied techniques encompasses. In case of determining challenges faced by tourism industry,
researcher select simple random approach under probabilistic sampling through which they may
take action to select 20 candidates of British airways as respondents.
Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Selection of topic 5 days Mon
1/17/22 Fri 1/21/22
Auto
Scheduled
Developing research aim and
objectives 7 days Mon
1/24/22 02/01/22 1
Auto
Scheduled brief plan development 5 days 02/02/22 Tue 2/8/22 1,2
Auto
Scheduled Research methods selection 15 days 02/09/22 Tue 3/1/22 3
sustainability.
CHAPTER 2
Research methodology
Data analysis-
In order to analyse information about chosen topic in appropriate manner, research may
take initiative to utilize thematic data analysis approach, which play significant role in term of
aim achievement (Byrne, 2021). It is the best because, the current approach offers researcher
more accessible form of investigation.
Data collection-
Another research approach or methodology that scholar may take into their consideration
is current one, that drive their attention toward selecting specific technique that aid to collect
useful data (Bertyák, 2021). In order to achieve set aim and objectives, they may utilize primary
and secondary methods of data collection.
Sampling-
Non probabilistic and probabilistic, are the two types of sampling methods, under each
varied techniques encompasses. In case of determining challenges faced by tourism industry,
researcher select simple random approach under probabilistic sampling through which they may
take action to select 20 candidates of British airways as respondents.
Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Selection of topic 5 days Mon
1/17/22 Fri 1/21/22
Auto
Scheduled
Developing research aim and
objectives 7 days Mon
1/24/22 02/01/22 1
Auto
Scheduled brief plan development 5 days 02/02/22 Tue 2/8/22 1,2
Auto
Scheduled Research methods selection 15 days 02/09/22 Tue 3/1/22 3
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Auto
Scheduled Preparing questionnaire 10 days Wed 3/2/22 Tue 3/15/22 4
Auto
Scheduled
Sending questionnaire for
data collection 8 days Wed 2/9/22 Fri 2/18/22 3
Auto
Scheduled
Recording data set in a
structured format 9 days Mon 2/21/2
2 Thu 3/3/22 6
Auto
Scheduled Interpreting gathered data set 15 days Fri 3/4/22 Thu 3/24/22 7
Auto
Scheduled
Concluding findings and
recommending solutions 12 days Fri 3/25/22 Mon 4/11/2
2 8
Auto
Scheduled Taking feedback 22 days 04/12/22 05/11/22 9
Auto
Scheduled
Doing changes as per the
feedback provided 2 days Mon
2/21/22 Tue 2/22/22 10
Auto
Scheduled Final submission 1 day Wed
2/23/22
Wed
2/23/22 11
Scheduled Preparing questionnaire 10 days Wed 3/2/22 Tue 3/15/22 4
Auto
Scheduled
Sending questionnaire for
data collection 8 days Wed 2/9/22 Fri 2/18/22 3
Auto
Scheduled
Recording data set in a
structured format 9 days Mon 2/21/2
2 Thu 3/3/22 6
Auto
Scheduled Interpreting gathered data set 15 days Fri 3/4/22 Thu 3/24/22 7
Auto
Scheduled
Concluding findings and
recommending solutions 12 days Fri 3/25/22 Mon 4/11/2
2 8
Auto
Scheduled Taking feedback 22 days 04/12/22 05/11/22 9
Auto
Scheduled
Doing changes as per the
feedback provided 2 days Mon
2/21/22 Tue 2/22/22 10
Auto
Scheduled Final submission 1 day Wed
2/23/22
Wed
2/23/22 11
CHAPTER 3
Literature review
In the view point of, Bag, Gupta and Kumar, (2021) sustainability is described as
capability to create without depleting natural assets for further actions. Practices related to this
term brings several advantages for individual or a company, which take accountability to make
environment sustainable. While running a venture and managing its business growth, it is
important for an entrepreneur to consider this term, because it may give them chance to gain
more advantages in bulk. On the other hand, Ladu and Morone, (2021) stated that sustainability
is considered as holistic approach that encompasses social, ecological and economic dimensions.
Literature review
In the view point of, Bag, Gupta and Kumar, (2021) sustainability is described as
capability to create without depleting natural assets for further actions. Practices related to this
term brings several advantages for individual or a company, which take accountability to make
environment sustainable. While running a venture and managing its business growth, it is
important for an entrepreneur to consider this term, because it may give them chance to gain
more advantages in bulk. On the other hand, Ladu and Morone, (2021) stated that sustainability
is considered as holistic approach that encompasses social, ecological and economic dimensions.
According to the author, this concept may provide certain advantages to user in term of gaining
competitive benefit.
According to, Streimikiene and et.al., (2021) the biggest challenge that tourism industry
face to assure further sustainability is lack of demand, as individual person prefer to utilize those
products or services that cover under their budget due to pandemic. As it has affected the whole
world as well as buying behaviour of customers. Gajdzik and Wolniak, (2021) contradict that
just because of financial crisis, a sector and a company that operated under that facing challenges
related to assure future sustainability. It leads to decrease operational effectiveness or efficiency
and put negative impact on organizational success.
Bansal, Grewatsch and Sharma, (2021) think that it is challenging task to assure further
sustainability for any organization & industry, whether it is public or private. For example,
tourism industry face issues to make assure that it may maintain future sustainability or sustain in
the world of business. It can be said that each challenge may put negative impact on its business
at high extent. While, Fennell, (2021) described that problems that sector is facing may do not
put major impact on venture, until when management may find and utilize strategic approaches
regarding all challenges.
CHAPTER 4
Research findings
Theme 1
Yes 17
No 3
competitive benefit.
According to, Streimikiene and et.al., (2021) the biggest challenge that tourism industry
face to assure further sustainability is lack of demand, as individual person prefer to utilize those
products or services that cover under their budget due to pandemic. As it has affected the whole
world as well as buying behaviour of customers. Gajdzik and Wolniak, (2021) contradict that
just because of financial crisis, a sector and a company that operated under that facing challenges
related to assure future sustainability. It leads to decrease operational effectiveness or efficiency
and put negative impact on organizational success.
Bansal, Grewatsch and Sharma, (2021) think that it is challenging task to assure further
sustainability for any organization & industry, whether it is public or private. For example,
tourism industry face issues to make assure that it may maintain future sustainability or sustain in
the world of business. It can be said that each challenge may put negative impact on its business
at high extent. While, Fennell, (2021) described that problems that sector is facing may do not
put major impact on venture, until when management may find and utilize strategic approaches
regarding all challenges.
CHAPTER 4
Research findings
Theme 1
Yes 17
No 3
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Interpretation- for purpose of gaining competitive advantages and increasing profitability,
many organizations developing plan to manage their ventures sustainability in the future. As it is
one of those concepts about which individuals take initiative to comprehend, and collect
information about approach that they will utilize to conduct actions related to it. Majority of
respondents are in favour of above statement, which means out of 20, 17 participants have
overall comprehending about sustainability and also had knowledge about how to do that. While,
rest of 3 candidates are unable to gain benefits and provide the same to their company, because
they do not posses great knowledge about sustainability concept.
Theme 2
Lack of demand. 9
Financial crisis 7
Operational management 2
All above 2
many organizations developing plan to manage their ventures sustainability in the future. As it is
one of those concepts about which individuals take initiative to comprehend, and collect
information about approach that they will utilize to conduct actions related to it. Majority of
respondents are in favour of above statement, which means out of 20, 17 participants have
overall comprehending about sustainability and also had knowledge about how to do that. While,
rest of 3 candidates are unable to gain benefits and provide the same to their company, because
they do not posses great knowledge about sustainability concept.
Theme 2
Lack of demand. 9
Financial crisis 7
Operational management 2
All above 2
Interpretation- while taking initiatives to maintain further sustainability of venture,
management deals major challenges that put negative impact on their current actions and
decisions. Out of 20, 9 respondents are in favour of above statement, that means they think that
to assure future sustainability, tourism industry may face first issue and that is lack of demand as
the decision-making process of consumers has been affected due to pandemic. 7 participants may
have different perspective regarding above statement as they think that financial crisis is one of
those issues that sector may face. 2 respondents believe that operational management is critical
issue, while rest of 2 participants think that all above options may consider as challenges that
tourism industry face to ensure sustainability in the future.
Summarizing findings using secondary research approaches
By supporting with literature review, it has been identified that sustainability is an
organizational capability that aid to increase profitability and allow taking pleasure of increasing
productivity as well consumer base (Galeazzo, Ortiz-de-Mandojana and Delgado-Ceballos,
2021). By utilizing this holistic approach and considering this term, tourism industry may gain
varied benefits as it may overcome the challenges by conducting sustainable practices and taking
decisions accordingly. Financial crisis and lack of demand are those challenges that it will face to
make assure that further its venture might be maintained its sustainability or not. It may lead to
decrease its operational efficiency, which is not suitable for continuous progress of sector.
management deals major challenges that put negative impact on their current actions and
decisions. Out of 20, 9 respondents are in favour of above statement, that means they think that
to assure future sustainability, tourism industry may face first issue and that is lack of demand as
the decision-making process of consumers has been affected due to pandemic. 7 participants may
have different perspective regarding above statement as they think that financial crisis is one of
those issues that sector may face. 2 respondents believe that operational management is critical
issue, while rest of 2 participants think that all above options may consider as challenges that
tourism industry face to ensure sustainability in the future.
Summarizing findings using secondary research approaches
By supporting with literature review, it has been identified that sustainability is an
organizational capability that aid to increase profitability and allow taking pleasure of increasing
productivity as well consumer base (Galeazzo, Ortiz-de-Mandojana and Delgado-Ceballos,
2021). By utilizing this holistic approach and considering this term, tourism industry may gain
varied benefits as it may overcome the challenges by conducting sustainable practices and taking
decisions accordingly. Financial crisis and lack of demand are those challenges that it will face to
make assure that further its venture might be maintained its sustainability or not. It may lead to
decrease its operational efficiency, which is not suitable for continuous progress of sector.
The issues that tourism industry face may put negative impact on its success and growth
as well as efforts that management may make to become competitive in the world of business,
where competition level among existing sectors and companies was high. Just because of these
two and other issues, it may do not survive too long, which drive the attention and concentration
of management toward develop effective plans that also support to deal with major problems
occur because of pandemic along with these two. It is fact that COVID-19 become the biggest
factor or reason for increasing threat in the context of a company.
CHAPTER 5
CONCLUSION
From above analysis, it has been summarized that tourism industry has faced major issues
to assure further sustainability in term of sustaining their venture in strategic and productive
manner. Each challenge has put negative impact on its business and current practices of
administration that they accountable to overcome via application of useful and appropriate
approaches. Furthermore, from above study, it has been identified that by using helpful and
suitable research methodologies, researcher has achieve set goal and objectives. They had
answered each and every question and at the end of study has provided appropriate findings that
aid reader to comprehend, challenges and their impact on tourism sector.
as well as efforts that management may make to become competitive in the world of business,
where competition level among existing sectors and companies was high. Just because of these
two and other issues, it may do not survive too long, which drive the attention and concentration
of management toward develop effective plans that also support to deal with major problems
occur because of pandemic along with these two. It is fact that COVID-19 become the biggest
factor or reason for increasing threat in the context of a company.
CHAPTER 5
CONCLUSION
From above analysis, it has been summarized that tourism industry has faced major issues
to assure further sustainability in term of sustaining their venture in strategic and productive
manner. Each challenge has put negative impact on its business and current practices of
administration that they accountable to overcome via application of useful and appropriate
approaches. Furthermore, from above study, it has been identified that by using helpful and
suitable research methodologies, researcher has achieve set goal and objectives. They had
answered each and every question and at the end of study has provided appropriate findings that
aid reader to comprehend, challenges and their impact on tourism sector.
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REFERENCES
Book and Journals
Abbas, J and et.al., 2021. Exploring the impact of COVID-19 on tourism: transformational
potential and implications for a sustainable recovery of the travel and leisure industry.
Current Research in Behavioral Sciences. 2. p.100033.
Bag, S., Gupta, S. and Kumar, S., 2021. Industry 4.0 adoption and 10R advance manufacturing
capabilities for sustainable development. International journal of production economics.
231. p.107844.
Bansal, P., Grewatsch, S. and Sharma, G., 2021. How COVID‐19 informs business sustainability
research: It’s time for a systems perspective. Journal of Management Studies. 58(2).
pp.602-606.
Bertyák, Á., 2021. Urban Morphology: The Classical and Modern Research Methodologies.
Periodica Polytechnica Architecture. 52(2). pp.135-145.
Bhammar, H and et.al., 2021. Framework for Sustainable Recovery of Tourism in Protected
Areas. Sustainability. 13(5). p.2798.
Byrne, D., 2021. A worked example of Braun and Clarke’s approach to reflexive thematic
analysis. Quality & Quantity. pp.1-22.
Fennell, D.A., 2021. Technology and the sustainable tourist in the new age of disruption. Journal
of Sustainable Tourism. 29(5). pp.767-773.
Gajdzik, B. and Wolniak, R., 2021. Influence of the COVID-19 crisis on steel production in
Poland compared to the financial crisis of 2009 and to boom periods in the market.
Resources. 10(1). p.4.
Galeazzo, A., Ortiz-de-Mandojana, N. and Delgado-Ceballos, J., 2021. Green procurement and
financial performance in the tourism industry: the moderating role of tourists’ green
purchasing behaviour. Current Issues in Tourism. 24(5). pp.700-716.
Hu, M. K. and Kee, D. M. H., 2021. SMEs and business sustainability: Achieving sustainable
business growth in the new normal. In Handbook of research on sustaining SMEs and
entrepreneurial innovation in the post-COVID-19 era (pp. 331-351). IGI Global.
Kaushal, V. and Srivastava, S., 2021. Hospitality and tourism industry amid COVID-19
pandemic: Perspectives on challenges and learnings from India. International Journal of
Hospitality Management. 92. p.102707.
Ladu, L. and Morone, P., 2021. Holistic approach in the evaluation of the sustainability of bio-
based products: An Integrated Assessment Tool. Sustainable Production and
Consumption. 28. pp.911-924e6.
Mao, Y and et.al., 2021. Effects of tourism CSR on employee psychological capital in the
COVID-19 crisis: from the perspective of conservation of resources theory. Current
Issues in Tourism. 24(19). pp.2716-2734.
Meschini, M and et.al., 2021. Environmental awareness gained during a citizen science project in
touristic resorts is maintained after 3 years since participation. Frontiers in Marine
Science. 8. p.92.
Streimikiene, D and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable Development. 29(1). pp.259-271.
Book and Journals
Abbas, J and et.al., 2021. Exploring the impact of COVID-19 on tourism: transformational
potential and implications for a sustainable recovery of the travel and leisure industry.
Current Research in Behavioral Sciences. 2. p.100033.
Bag, S., Gupta, S. and Kumar, S., 2021. Industry 4.0 adoption and 10R advance manufacturing
capabilities for sustainable development. International journal of production economics.
231. p.107844.
Bansal, P., Grewatsch, S. and Sharma, G., 2021. How COVID‐19 informs business sustainability
research: It’s time for a systems perspective. Journal of Management Studies. 58(2).
pp.602-606.
Bertyák, Á., 2021. Urban Morphology: The Classical and Modern Research Methodologies.
Periodica Polytechnica Architecture. 52(2). pp.135-145.
Bhammar, H and et.al., 2021. Framework for Sustainable Recovery of Tourism in Protected
Areas. Sustainability. 13(5). p.2798.
Byrne, D., 2021. A worked example of Braun and Clarke’s approach to reflexive thematic
analysis. Quality & Quantity. pp.1-22.
Fennell, D.A., 2021. Technology and the sustainable tourist in the new age of disruption. Journal
of Sustainable Tourism. 29(5). pp.767-773.
Gajdzik, B. and Wolniak, R., 2021. Influence of the COVID-19 crisis on steel production in
Poland compared to the financial crisis of 2009 and to boom periods in the market.
Resources. 10(1). p.4.
Galeazzo, A., Ortiz-de-Mandojana, N. and Delgado-Ceballos, J., 2021. Green procurement and
financial performance in the tourism industry: the moderating role of tourists’ green
purchasing behaviour. Current Issues in Tourism. 24(5). pp.700-716.
Hu, M. K. and Kee, D. M. H., 2021. SMEs and business sustainability: Achieving sustainable
business growth in the new normal. In Handbook of research on sustaining SMEs and
entrepreneurial innovation in the post-COVID-19 era (pp. 331-351). IGI Global.
Kaushal, V. and Srivastava, S., 2021. Hospitality and tourism industry amid COVID-19
pandemic: Perspectives on challenges and learnings from India. International Journal of
Hospitality Management. 92. p.102707.
Ladu, L. and Morone, P., 2021. Holistic approach in the evaluation of the sustainability of bio-
based products: An Integrated Assessment Tool. Sustainable Production and
Consumption. 28. pp.911-924e6.
Mao, Y and et.al., 2021. Effects of tourism CSR on employee psychological capital in the
COVID-19 crisis: from the perspective of conservation of resources theory. Current
Issues in Tourism. 24(19). pp.2716-2734.
Meschini, M and et.al., 2021. Environmental awareness gained during a citizen science project in
touristic resorts is maintained after 3 years since participation. Frontiers in Marine
Science. 8. p.92.
Streimikiene, D and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable Development. 29(1). pp.259-271.
APPENDIX
Questionnaire
1. Do you have understanding about sustainability?
◦ Yes
◦ No
2. According to you, what are the challenges' tourism industry face to assure future
sustainability?
◦ Lack of demand.
◦ Financial crisis.
◦ Operational management
◦ All above
3. What are the suggestions you provide to deal, certain challenges to tourism industry in
relation to future sustainability assurance?
Questionnaire
1. Do you have understanding about sustainability?
◦ Yes
◦ No
2. According to you, what are the challenges' tourism industry face to assure future
sustainability?
◦ Lack of demand.
◦ Financial crisis.
◦ Operational management
◦ All above
3. What are the suggestions you provide to deal, certain challenges to tourism industry in
relation to future sustainability assurance?
1 out of 12
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