Tourism Industry and Management: A Comparative Analysis of London and Scotland
Verified
Added on  2023/01/18
|12
|2104
|32
AI Summary
This report provides a comparative analysis of the tourism industry and management in London and Scotland. It includes information on tourist attractions, current trends, key strengths, geographical attractiveness, tourism products, accessibility, and political stability.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Tourism international business and management
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION The report is on the basis of tourism industry and its management. It includes two destinations the first destination is London and the second destination is Scotland. The above report includes the data related to the city. Which includes the city attraction and places which are tourist attraction. The current trend of tourism in the city and the political stability of the destination is being described in the report. MAIN BODY 1) With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global region with the strongest growth in terms of tourist numbers and income generated by tourists. (5%) Region:(please specify) Londonand Scotland 2017-20182018 - 2019 Numberof Arrivals 51.4 Income generated by tourists: 66.3 Billion Arrivals: 2.7 Million Income generatedby tourists: 6 Billion 2) Within the identified region choose any 2 tourism destinations (provide the latest tourists arrival information, and income generated by tourists). Reference your findings (5%) Destination1.(please specify) Destination2.(please specify) NumberofTourist arrivals: London visitors approximate 16.8 Million Scotlandvisitors approximate 2.7 Million Incomegeneratedby tourists 66.3 Billion 65 Million
3) Looking at the TTI competitive index how do the two destinations rank? What are their key strengths? (5%) Destination 1 (please specify country and ranking) Key strengths: 1. Huge Ferris Wheel 2.Tower of London 3. Buckingham Palace Destination 2: (please specify country and ranking) Key strengths: 1. Edinburgh Castle 2. Ben Nevis 3.Popular destination for hunting With reference to your chosen countries conduct the following comparative analysis. Compare and contrast the 2 chosen destinations to examine: Their geographical attractiveness (250 words) (10%) What can the destinations offer in terms of tourism? Look at the landscape and the topography of the destinations. Reference your findings Destination 1 Londonisoneofworld'sleading destination for tourism. It has attracted over20.42millionofinternational visitors in 2018, thus this makes the country as globally most international visitedcountry.Therearemanyart galleriesand museumsinLondon.It also has several parks for tourists that include Regent's park, Green park etc., ThemajortouristattractionisFerris wheel situated at the bank of Thames River (Cheer and Lew, 2017). The other Destination 2 Scotlandisthewell-developed destination for tourist. It is seen as clean, beautifulsceneryandunspoilt destination along with complex and long history. It also has thousands of historic attractions and sites. The popular tourist attractionincludeHebridesand Highlands that are Isle of Skye.Ben Nevis which is the highest mountain in UK.Itisthepopulardestinationfor hunting grouse and deer.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
places to visit that are Big Ben, London Aquarium,BuckinghamPalaceand Madame Tussauds etc., Whatwouldyousaythekeytourism productsare?(e.gMarinetourism, adventure tourism etc.) Destination 1 TheTourismproductscaninclude destinations like Ferris Wheel at shore of River Thames. They also had London Aquariumwhichattractsthemarine tourism. It is not promoted in tourism industry. Nature and adventure present in park are enjoyed by tourists (Durand, Grant and Madsen, 2017). Destination 2 Tourism product which Scotland includes are fishing, goal, food & drink tourism. It is helpful in attracting the marine tourism astherearemanyriverswhichare excellentforflyfishingandsalmon. They also have reports and amusement park which attracts the consumer to great extent. Include a map of the key tourism destinations (Include possible neighbouring countries)
Investigate the accessibility and connectivity of the destinations. Reference your findings (250 words) (10%) Looking at key international airports and flights for both destinations and cruises (if applicable), Can you identify some key markets?(intermsofnationalities) Reference your findings Destination 1 Londonofferssomanyformsof transportation that are taxis, double- decker buses. Travel cards can also be purchased for taking bus, tube or overground trains (Laeis and Lemke, 2016). There are many flights which areavailabletotouristtovisit London.Somecruisearealso available there which can be used by the visitors for visiting London. Destination 2 Scotland is connected to the England by rail,roadandairnetwork.Theairports Glasgow-Prestwick, Glasgow, Aberdeen and Edinburghservesasmajorinternational gateways to Scotland. For international air links with the Europe, it is well connected withthedailyflightsfromvarietyof European cities. Direct flights from Scottish airportstothedestinationswhichare situatedinNorthAmerica.Itisalso connected with the mainland Europe by car ferry services. Overall what can the destinations offer and what typology of tourist would they offer it to? (For example adventure tourism to millennial tourists) Reference your findings (300 words) (20%) Destination 1 The capital's heritage, culture, rivers and parks which attracts the tourist to the London. The innovation and creativity playsamajorroleincity'sglobal Destination 2 The Scotland offers an amazing service to their visitors in various museums and heritage sites they are free entry so that the heritage sites can be explored by the
success and appeal. Cultural tourist are attracted towards the city. That is highly estimated for spending 7.2 billion yearly in the London city. Leisure tourism also attractedtowardstheLondoncityto spend their leisure time in the city. They willemphasisonpayingtheirmain attention on food services further. tourist. It also offers challenging climbs such as Inaccessible Pinnacle (Lew and Cheer, 2017). They can also enjoy fly fishing and salmon. Hunting experience is also offered by the city so that the visitors can have Are the current tourism trends met in the present offer? (For example wellness tourism) Destination 1 The current tourism trend in London arefamilygatheringandleisure holiday. London is investing for the tourism sector in wide range so that theycanattractwiderangeof consumerstothecountry.The marketing of the places is being done by them on social media, televisions so thattheycangatherattractionof tourist. . Destination 2 The current tourism trend in the Scotland arethatadventurepeoplesandleisure tourism are majorly attracted towards the city so that they can have manor attraction tostudents(Kasemsap,2017).The Scotland is also using various marketing strategiesso that they can attractwide range of consumer to the city. How open are the two countries to tourism? Reference your findings (200 words) (10%)
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
How easy or difficult is to get a visa to travel? How long does it take to get a visa? Arethereanycountriesthataremore facilitated? Reference your findings Destination 1 It is very easy an individual can get the tourist visa for short term that is 6 months and received it within 10 days of submission. No there is no specialspecificationand consideration to any country anyone can easily get their visa for 6 months tovisitLondon.Theapplication form is lengthy and at time irrelevant (Camillo, 2015). Destination 2 US citizens not need any tourist visa to enter Scotland. But US passport is needed when individualwhoplantodepartfromscot land.No itisalso easytogetvisafor Scotland. And it can be given by the United Kingdom. It is the short term visa to visit the Scotlandanditcanbeeasilygivenbut different types of visa can take time. E)Looking at the political context. (300 words) (20%) How stable are the countries in terms of political stability? Reference your findings Destination 1 Politicalenvironmentofcountry affects growth of the country. It can Destination 2 The Scotland doesn't have such effective political stability in country but trying to
also include various services as well. Londonisstablecountryandis rapidlygrowingandworking efficiently. County is connected with theothercountriesalsoandhave manytraderoutesamongother countries at global level. gainnewheights.Countryisrapidly growinganddeveloping.Thepolitical stability of country attracts the tourism and tourists to country. Metropolitan area of city are trading in very effective way by raising tourism (Brouder and et.al., 2016). Can you identify any key risks? (FCO) Destination 1 London is quite safe place for tourist but along with that there are some more risks which are associated with country that cycling in the central zoneofcitycanbedangerous. London is full of cons and scams. Theft can also be happened with the tourist and visitors. The major threat can also be terrorism in country by terrorist. Destination 2 There are many gangs who wander in the street of the Scotland. Muirhouse and Pilton inNorth,InwestSighthillandWester HailesandInsouth-eastCraigmillarand Niddrie. The tourist should be away from various housing estates which are Partick and Govan (Ateljevic and Page, 2017). CONCLUSION Which destination is more successful over a 5 year period in terms of tourism offer and why? Justify your response (300 words) (15%) From the abovereportit hasbeenconcludedthatthe tourismand business management is very important to be maintained by the country. The huge tourism can be attracted towards the country so that the income of the country can be raised. The tourism nowadays contributes a major amount in the country's economy. That's
whygovernmentismainlyemphasizingonencouragingtourismtowardsthe country and enhancing the promotional and marketing activities within country so that wide range of consumers can be attracted to the city. The London city is more successful as compare to the Scotland and wide range of tourist are attracted to the city and this is done by the amazing experience which the tourist get while visiting the London City. They also spent huge amount for advertising and promoting the location and sites in London.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
REFERENCES Books and Journals Ateljevic, J. and Page, S.J. eds., 2017.Tourism and entrepreneurship. Routledge. Brouder, P and et.al., 2016.Tourism destination evolution. Routledge. Camillo, A.A. ed., 2015. Handbook of research on global hospitality and tourism manage Cheer, J.M. and Lew, A.A. eds., 2017. Tourism, resilience and sustainability: Adapting to social, political and economic change. Routledge. Durand,R.,Grant,R.M.andMadsen,T.L.,2017.Theexpandingdomainofstrategic management research and the quest for integration.Strategic Management Journal. 38(1). pp.4-16. Kasemsap, K., 2017. The roles of information technology and knowledge management in global tourism. InOrganizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications(pp. 492-521). IGI Global. Laeis, G.C. and Lemke, S., 2016. Social entrepreneurship in tourism: Applying sustainable livelihoods approaches. International Journal of Contemporary Hospitality Management. 28(6). pp.1076-1093. Lew, A.A. and Cheer, J.M. eds., 2017. Tourism resilience and adaptation to environmental change: Definitions and frameworks. Routledge.