Tourism Investigation Table of Contents 1.0INTRODUCTION................................................................................................................1 2.0 AIM AND OBJECTIVES.........................................................................................................1 3.0RATIONALE OF THE STUDY..........................................................................................1 4.0 LITERATURE REVIEW..........................................................................................................2 4.1 Concept of pop-up tourism venture.......................................................................................2 4.2 Investigate key criteria for a successful pop-up tourism venture..........................................2 4.3 How pop-up tourism venture is helpful to attract the specific target market........................3 5.0 METHODOLOGY....................................................................................................................3 5.1 Type of the study...................................................................................................................3 5.2 Research philosophy..............................................................................................................4 5.3 Research design.....................................................................................................................4 5.4 Research approach.................................................................................................................4 5.5 Data collection.......................................................................................................................4 5.6 Sampling................................................................................................................................5 5.7 Data analysis..........................................................................................................................5
1.0INTRODUCTION The event which is temporary and includes people to take part as attendees lies under the pop-ups (Jones, Comfort and Hillier, 2017; Niemelä and Kauko-Valli, 2014). In the tourism industry, pop-up ventures include restaurants, bars, hotels and associated with a wide range of services and offer at a specific location for a temporary time period. The current research is based on the investigation of the success of pop-up ventures of tourism at Five Ways Underpass (Birmingham) and its impact on the attraction of tourists. For this purpose, a research proposal has been prepared by setting up the aim and objectives for the tourism industry. A literature review has been prepared to know the success criteria of pop-ups along with reasons how it attracts the specific target market of tourism. 2.0 AIM AND OBJECTIVES Aim To investigate the key criteria for the successful pop-up tourism venture for attracting the specific target market to utilize the space of Five-Ways Underpass (Birmingham) Objectives To understand the concept of the pop-up tourism venture To investigate key criteria for a successful pop-up tourism venture To understand the role of pop-up tourism venture in attracting the visitors To recommend different ways for utilizing the space of Five-Ways Underpass for pop- up tourism ventures in Birmingham 3.0RATIONALE OF THE STUDY The increasing competition in the field of tourism industry require keen attention on the novel concept. However, the available areas can be covered under the tourism activities so as to attract the customers towards the same for the specific time span. In this regard, this novel concept under the tourism is being studied so as to utilize the available areas for offering the services to end users in the cost-effective manner. This would be helpful for grabbing the attraction of visitors and increase the overall rate of return of the tourism sector of the Birmingham. Therefore, the outcome of the study would be helpful for overall tourism sector. 1
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