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Olympic Legacy and Cultural Tourism Assignment
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Added on 2019-12-03
Olympic Legacy and Cultural Tourism Assignment
Added on 2019-12-03
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Tourism Legacy 1
Table of ContentsINTRODUCTION ...............................................................................................................................3CONCLUSION....................................................................................................................................9References..........................................................................................................................................102
INTRODUCTIONThe London Olympic Games has emerged UK as the fastest growing nation in term oftourism and other kind of legacies. Olympic Games attract number of people towards the country.Present report is based on legacies of London Olympic Games 2012. It covers legacies as socio-cultural, economic and issues related with urban policy. Along with that, regeneration, destinationimage and tourism legacy also included. In the current report, main emphasis has been laid on shortand long term impacts of the games on London/ UK tourism. In addition to this, critical evaluationwill also be done by considering the selected legacy.Tourism of UK is fast growing sector due to attractive destinations and many other facilitiesprovided to visitors. It is the central location where visitors come frequently in order to get goodexperience of tour. The London Olympics play vital role to give upward direction to UK tourismindustry in direct and indirect way. This is because London Olympics is the key attraction factor forvisitors which explore scope of tourists destinations which are available in nation (Bramwell andLane, 2000). This is because Queen Elizabeth Country Park was Olympic Park which wastransformed into new one. This transformation brought several kinds of improvement in countrywith regard to transportation facilities and shopping centers. This aid to increase tourists base andcreate employment opportunities for number of UK residents. Furthermore, this transformation easemany of people to involved in the Games activities and host world class events. It assists people toinvest their capital in such profitable field and earn huge amount of profitability (Ziakas andBoukas, 2012).It is one of the prominent aspect for attracting tourism in the developing field and providinggood experience to people who come to visit UK. However, prior to Olympics the scope of tourismin London and Britain were going down. This is because visitors tend to stay away from majorevent host city like London. This is because fear of disruption, overcrowding and expense (Hartmanand Zandberg 2015). Thus, in August 2012 UK has 5% decrease in number of visitors just becauseof opposite psychology of tourists. However, in the month of September number of tourism startedto increase. It had positive impact on overall tourism industry of UK.The London Games could generate approximate £41 billion by 2020. It is because 1.5million more adults are showing their interest in sports and recreation activities since 2005/06. Inthe same way new generation is motivating towards games and sports and in turn it explore tourismsector of UK to a great extent ( Williams and Elkhashab, 2012). Furthermore, Olympic legacy ismulti-faceted outcome3
According the fast developing scenario, tourism industry of UK provides employmentopportunities to people and increases gross domestic product of country. It aids to determinedevelopment of nation to a great extent. It enables management of tourism to deliver good qualityof services to large number of buyers and increase number of tourists to at rapid speed.The Olympic has negative impact also on the performance of tourism industry. This isbecause three outcomes have been found from tourism like enhanced business capacity, additionaltourism spending and regeneration (Wearing, Buchmann and Jobberns, 2011). Apart from this, thevenue Olympic Stadium aid to reduce carbon emission and energy efficient as well as sustainablefor large number of visitors. For example several measures were taken to host the game programeffectively and in sustainable manner. This is because number of people come to the country just forOlympic (Oskam and Karijomedjo, 2015). Furthermore, counter argument might be that due tomega event city become overcrowded which in turn increase pollution in country. This also affectsschools and campuses in negative manner. However, it explore opportunities for people are interestin the field of sports.Furthermore, during Olympic other sectors operating in travel and tourism get opportunity toserve large number of people. This is because individual come from different areas just to get goodexperience from London Olympics (Henderson and et. al., 2010). In this regard, they also like tovisit attractive destinations of UK. At this juncture, tour operators promote their holidays packageseffectively. It facilitates to explore the opportunities for tourists to get effective packages in theaffordable prices. Similarly, tourism of UK work with media effectively by which visitors get fullsupport in term of detail information related to attractive destinations. Apart from this, duringOlympics tourism of UK plan for promotion of services effectively. For example, tour operators contact to travel agencies so that they can provide informationrelated to special offers which are being provided during the particular season. It aids to attractvisitors and generate positive attitude among them. This is the reason that number of individuals areattending the Games organized in London (Sinclair and Boger, 2006). Thus, Olympics is theeffective way to secure longer term promotional impacts and cover wide range of media in order toattract buyers.The Olympics set new standards for sustainability thereby new destination are emergingwith effective tour packages. With this government of UK can provide immense support forcorporations which are operating in this particular sector. Further, Olympian made it possible forgovernment of UK to issue visa to Chinese. Similarly the process for issue of visa will besimplified. The government of UK also announced in 2013 that visa process will be simplified in4
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