Tourism Management | Situation Analysis of Kyoto

Running Head: TOURISM MANAGEMENT
Tourism Management
Name of the student
Name of the University
Author’s note

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Destination resources and situation analysis of Kyoto................................................................2
Destination positioning and emerging tourism product analysis.................................................4
Product diversity & visitor experience analysis..........................................................................5
Strategic direction........................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
Tourism is considered as an activity that is done for pleasure and entertainment. This is
done through travelling and exploring different places for fun. Tourism industry is the vigorous
and economical industry among all the sectors. Tourism industry has provided 119 million job
opportunities to the people across the world and this industry plays a significant role in
contributing towards the global economy with around $2.6trillion every year (Tsukui, Ichikawa
and Kagatsume, 2017). Tourism plays a key role towards the economic development of the
country by generating income, foreign exchange and generation of employment opportunities as
well. The objective of the assignment is to discuss how the tourism is helpful in improving the
destination location and increase its competitiveness across the tourism industry. The chosen
destination for the assignment is Kyoto in Japan. Further the assignment discuses about the
strategic thinking towards the tourism industry, competitiveness of Kyoto, its situational
analysis, positioning, the experiences of the visitors and destination product development.
Discussion
Destination resources and situation analysis of Kyoto
Kyoto is officially known as Kyoto city, situated in Japan. It is the capital of Kyoto
Prefecture which is located in the region of Kansai on Honshu Island. The city have a total
population of about 1.47 million. It is also the part of the metropolitan area along with Kobe and
Osaka. Kyoto is the third largest city of Japan and is among the oldest cities of Japan. It was
founded in 794, and has many cultural landmarks and consist of traditional historical sites all
over the region. Kyoto is also known as the heart of Japan. The city is gifted with an irresistible
heritage of prehistoric Buddhist temples, royal palaces and botanical gardens of all sizes and

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explanation (Horita, 2018). The city is also enriched in fine arts, rich culture and cuisine.
Kyoto’s most demanded food among the tourists are Yudofu which is boiled tofu, Japanese
pickles, conger eel, matcha and Yatsuhashi. Theses delicacies are famous in all over Japan
because of its delicate taste.
Kyoto has wooden houses all over the streets that give the city a traditional look. There is
huge extent of culture and history that can be treasured and sightseen in the city. The top priority
among all is the eastern Higashiyama district that has huge collection of temples, museums and
royal gardens. The most mesmerising among all the temples is Kinkakuji Temple which is also
known as the golden temple of Japan. This place attracts the tourists’ attention where people can
see example of Japanese tradition. The Ryoanji Temple is famous for its rock garden and comes
under world’s heritage sites. It is also part of the historic beauty of the city. Fushimi Inari Taisha
Shrine and Kiyomizudera Temple are also among the destination places of Kyoto. Among the
destination places are Zen gardens in Daitoku-ji and Ryōan-ji, Nijō-jō which is palace of 17th
century, imperial villas, moss gardens, Kyoto tower that gives the full view of the city, the
monkey park Iwatayama, Nishika market, Philosophers path, Mount Kurama, International
Kyoto museam and many more places to explore (Brasor, 2018).
Figure: Kyoto among the top ten in tourism