Tourism Management Group presentation

This report discusses the elements of marketing mix in the context of Dormir Y Roncar, a 2-star hotel in Tenerife. It covers distribution, pricing, product, and promotion strategies used by the hotel to attract customers and ensure long-term sustainability.

Tourism Management Group
presentation
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INTRODCTION..............................................................................................................................3
MAIN BODY...................................................................................................................................3
Distribution:...........................................................................................................................3
Pricing :..................................................................................................................................3
The Product :.........................................................................................................................4
Promotion:.............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODCTION
Product, price, promotion and distribution are primary elements of marketing mix that play
most important role for a company to influence attention of consumers towards organisational
offerings (Poria and Reichel, 2020). With the assistance of attractive promotion, competitive
pricing, qualitative products and strong distribution techniques business can effectively in their
profitability and productivity in marketplace. Present report has been conducted on Dormir Y
Roncar which is performing their operations in hotel industry and provides different types of
comfortable and relaxing facilities or services to customers. In this report formative discussion
has been conducted on four important aspects that our pricing, promotion, product and
distribution aspects through which company attract attention of customers and ensure its long
term sustainability in market segment.
MAIN BODY
Distribution:
Dormir Y Roncar is an all-inclusive 2 star hotel that offer relaxing as well as comfortable
atmosphere to customers. It has been identified that respective mainly attract older guests and
offer daily shuttle services in addditional cost (Valeri and Baggio, 2020). In addition to this has
been identified that Dormir Y Roncar take advantage of effective distribution strategy in order to
sell and offer room facilities to customers through various channels it include in-direct channels
such as online travel agent and direct channel like Hotel website.
Pricing :
Dormir Y Roncar from Tenerife mainly emphasise upon providing their services and
facilities in affordable and reasonable price place in order to sell their facilities and services
successfully in market segment and attract large base of customers (Botero and Zielinski, 2020).
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It has been identified that in order to select best pricing strategy management of hotel determine
unit price for the product discounts, terms of delivery, pricing policies, strategies, credit,
competitive price, credit policy payment and other factors. With the help of Penetration pricing
strategy Hotel attract more number of customers and promise to deliver a new kind of Hotel
experience. In addition to this it has been identified that this company provide a totally unique
pricing strategy in order to assure high facilities to guest in an effective manner. If it is talked
about Penetration pricing strategy it involves providing high-quality services facilities and
products in low prices comparatively to other competitors in marketplace.
The Product :
Hotel guarantees customers to serve them with high quality services in a comfortable
atmosphere with attractive nearby location such as beaches are to be found within a 5 to 10
minutes drive from the hotel and other attractive eye catching experience. This hotel serves
customers in an effective manner (Ballotta and et. al., 2020). In addition to this chefs and owner
of Dormir Y Roncar serve customers with excellent menu, traditional Spanish furniture and fully
furnished room. It has been identified that products are basically segregated into three levels that
are core products exporting products and facilitating products. In context with core products this
hotel provides comfortable hotel rooms and atmosphere to customers. While in terms with
facilitating products this hotel offer customers with excellent menu and online reservation
facilities. While on the other hand, in context with supporting products Dormir Y Roncar
provides 24/7 service and free newspapers.
Promotion:
Dormir Y Roncar from Tenerife mainly focuses upon visitor experience word of mouth
as publicity. In addition to this has been identified that Hotel provide a wide range of premium
services to customers and undertake advantage of digital marketing as well as promotional sites
that include social media platforms like Twitter, Facebook ,YouTube and more. This hotel
attracts customers with best services and makes significant investment in sustainability strong
social media image and CSR.
In addition with this, with the assistance of social media marketing Hotel make customers
aware about the facilities and services being offered by them with unique feature. Dormir Y
Roncar from Tenerife also emphasize upon campaign drive in order to attract attention of
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customers in an effective manner (Mason, 2020). Thus, according to the above analysis of
Dormir Y Roncar promotion, pricing and distribution elements it has been identified that with
the help of effective management and comfortable services this hotel attracts number of
customers in a well define and effective manner. Dormir Y Roncar undertakes advantage of
efficient Hotel marketing strategy in order to influence attention of a number of older consumers.
It has been underlined that Dormir Y Roncar aware customer by different online platforms and
provide creative and a local tourist in their services which enhances their effectiveness in
marketplace. In addition to this it has been evaluated that with the assistance of unique value
proposition, services and facilities that are being offered by hotel or at affordable price range
which is one of the most effective reason that attracts a large number of customers towards
facilities and services of Hotel.
CONCLUSION
According to the above mention about it has been concluded that product, promotion
distribution and pricing are most important element that allows an organisation in any industry to
ensure long-term sustainability in respective industrial sector. By emphasising upon all these
elements company can attract number of customers towards their services and facilities. It
enhances overall productivity and profitability of organisation at great extent. In addition to this
it has been evaluated that with the help of different type of distribution, pricing and promotion
strategies company can conduct their services with more effectiveness and can sure higher
growth and development in future.
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REFERENCES
Books and Journals
Valeri, M. and Baggio, R., 2020. Social network analysis: organizational implications in tourism
management. International Journal of Organizational Analysis.
Cunha, C., Kastenholz, E. and Carneiro, M.J., 2020. Entrepreneurs in rural tourism: Do lifestyle
motivations contribute to management practices that enhance sustainable entrepreneurial
ecosystems?. Journal of Hospitality and Tourism Management, 44, pp.215-226.
Mason, P., 2020. Tourism impacts, planning and management. Routledge.
Labanauskaitė, D., Fiore, M. and Stašys, R., 2020. Use of E-marketing tools as communication
management in the tourism industry. Tourism Management Perspectives, 34, p.100652.
Poria, Y. and Reichel, A., 2020. How Do Hotel and Tourism Management Students and
Graduates Present Their Academic Degree?. Journal of Hospitality & Tourism
Education, 32(2), pp.102-111.
Ballotta, L and et. al., 2020. Risk management of climate impact for tourism operators: An
empirical analysis on ski resorts. Tourism Management, 77, p.104011.
Botero, C.M. and Zielinski, S., 2020. The implementation of a world-famous tourism ecolabel
triggers political support for beach management. Tourism Management Perspectives, 35,
p.100691. Shen, S., Sotiriadis, M. and Zhang, Y., 2020. The Influence of Smart
Technologies on Customer Journey in Tourist Attractions Within the Smart Tourism
Management Framework. Sustainability, 12(10), p.4157.
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