Tourism Management Group presentation

Tourism Management Group presenta-
tion
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INTRODCTION..............................................................................................................................3
MAIN BODY...................................................................................................................................3
Distribution:...........................................................................................................................3
Pricing :..................................................................................................................................3
The Product :.........................................................................................................................4
Promotion:.............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODCTION
Product, price, promotion and distribution are primary elements of marketing mix that play
most important role for a company to influence attention of consumers towards organisational
offerings (Poria and Reichel, 2020). With the assistance of attractive promotion, competitive
pricing, qualitative products and strong distribution techniques business can effectively in their
profitability and productivity in marketplace. Present report has been conducted on Dormir Y
Roncar which is performing their operations in hotel industry and provides different types of
comfortable and relaxing facilities or services to customers. In this report formative discussion
has been conducted on four important aspects that our pricing, promotion, product and
distribution aspects through which company attract attention of customers and ensure its long
term sustainability in market segment.
MAIN BODY
Distribution:
Dormir Y Roncar is an all-inclusive 2 star hotel that offer relaxing as well as comfortable
atmosphere to customers. It has been identified that respective mainly attract older guests and
offer daily shuttle services in addditional cost (Valeri and Baggio, 2020). In addition to this has
been identified that Dormir Y Roncar take advantage of effective distribution strategy in order to
sell and offer room facilities to customers through various channels it include in-direct channels
such as online travel agent and direct channel like Hotel website.
Pricing :
Dormir Y Roncar from Tenerife mainly emphasise upon providing their services and
facilities in affordable and reasonable price place in order to sell their facilities and services
successfully in market segment and attract large base of customers (Botero and Zielinski, 2020).
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