Tourism of Greece Assignment

Added on - 17 Feb 2021

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ASSESSMENT 2:INDIVIDUAL REPORT
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1About Greece and their tourism...................................................................................................1SWOT Analysis of Greece tourism industry...............................................................................1PESTLE Analysis of Greece tourism industry............................................................................3Visitor market.............................................................................................................................5Tourism products........................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONIndividual report is that type of report which is prepared and are related to one persononly and not to be prepared by a large group as the name suggest (Alp, and Genc, 2015). Thisindividual report provide information about tourism industry of Greece. Greece is a country ofEurope and also it is very popular for their beaches and mountains. The culture of Greece attractsmore number of customers towards their country. The report will lay emphasis on about Greeceand their tourism. This report also focuses on situational analysis which will be elaborated withSWOT analysis and PESTLE analysis.MAIN BODYAbout Greece and their tourism.Greece is known for their islands and rich beautiful culture. Greece has top 20 mostpopular destinations in the world. The country has gain attraction from many Europeans andmore from other countries of the world. The best time to visit Greece is in early summer andspring that is mid of April till mid June (Scoullos, 2017). Also, autumn is the best season to visitand explore tourism of Greece, the month of autumn is September to mid of October. Theattraction of almost 16-18 million tourists are observed in Greece. Most popular Greecedestinations are Mykonos island, Corfu island, Santorini island, Crete Rhodes island, Naxosisland, Paros island, etc.SWOT Analysis of Greece tourism industry.StrengthsKey of attraction- The island beaches of the Greece will always be an attraction fortourists. Almost 18 million tourists visit in Greece in a year for admiring the beaches andmountains of the Greece (Sotiriadis, and Apostolakis, 2015). This is a strength of Greecetourism industry as the government is earning a lot of profit by exploring tourismindustry.Olympics- Olympics of 2004 helps the country in developing and upgrading their overallinfrastructure. This upgrade aid the tourism of country towards development and moretourists attracts towards the country.Weaknesses1
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