This research paper discusses the contemporary issues affecting tourism operators and Destination Management Organizations (DMOs) in Australia and how they are adjusting their activities and offerings in response. The paper analyzes the practices of tour operators, technological advancements, advanced environmental awareness, and increased security in Australia. It also investigates the ways in which operators and DMOs are evaluating the tourist experience and adjusting their activities to attract customers to their tourism products. The paper concludes by highlighting the need for appropriate approaches to regulate contemporary issues in the tourism industry.