Tourism Planning and Development: Challenges and Strategies for Cross Border Areas in Australia

Running head: TOURISM PLANNING AND DEVELOPMENT
Tourism planning and development
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1TOURISM PLANNING AND DEVELOPMENT
Table of contents
Position content...............................................................................................................................2
Background context.........................................................................................................................3
A statement of need.........................................................................................................................6
Scope of the proposed plan............................................................................................................10
Proposed process...........................................................................................................................11
Reference list and bibliography.....................................................................................................12

2TOURISM PLANNING AND DEVELOPMENT
Position content
Regional tourism has higher level of contribution in the global tourism industry. Due to
the increasing opportunities in the tourism industry, the Australia tourism industry has started
expanding (Dredge and Jamal 2015). It cannot be denied that with the increasing opportunities in
the tourism industry, challenges related to its growth have also increased. As a regional head of a
tourism agency called Travel Forever in cross border region in Australia, it is my responsibility
to provide secure and healthy accommodation to the visitors. As it is an international
organization, therefore, all the local and foreign visitors’ safety and security is my responsibility.
The accessibility as well as connectivity is important in case of developing a tourism industry. It
cannot be denied that the tourism behavior is important in the case of developing the tourism
industry. On the other hand, it is true that Australia’s green cauldron is being considered as the
important tourism destination in Australia (Lundberg 2017). It has been identified that political
and economic situation of the country has higher level of impact on tourism industry. It has been
identified that in case of cross border areas, the distance and accessibility have brought the major
challenges. Due to the socio economical and ecological divers in the tourism industry, it has
become harder to implement the tourism development related planning in such areas. Therefore,
it can be said that implementing the large scale of collaborative destination management panning
has become the major concern for the regional tourism authority in Australia. The purpose of the
study is to highlight the issues; those are creating challenges for developing effective tourism
framework in the cross border areas. In this study, different tourism planning has been suggested
so that the challenges can be solved. The goal of this paper is to introduce effective strategies so
that the visitation in cross border areas can be properly managed.

3TOURISM PLANNING AND DEVELOPMENT
Background context
According to Strickland-Munro et al. (2016), in the current scenario, with the increase of
the customers, the increasing demands of the visitors, cross-border areas have become popular
tourist attraction for the international tourists. By supporting this Lew (2014) stated that with the
increasing economic opportunities and increasing interest of the tourists towards political
boundaries, the tourism industry has started developing in the cross-border areas. It cannot be
denied that after the Brexit vote incident the availability of UK tourists has been changed (Vila,
Darcy and González 2015). Due to the changes in GDP rate, the global growth of tourism
industry is being affected. Considering the Australian largest tourism industry, it can be said that
the in between the year 2014 to 2015, near about $47.5 billion has been contributed in the
Australian GDP by the tourism industry (Wan and Bramwell 2015). It is true that in the year
2016, the total visitor expenditure in Australia was $116.7 billion. Therefore, it can be said that,
after the Brexit incident, the availability of UK tourists can be hampered. In the words of
Higgins-Desbiolles (2018), although the cross border areas are facing different types of
challenges, but it cannot be denied that in order to eliminate redundancies and process of
clearance at land border crossings areas, the joint border initiatives are important. The biggest
opportunity in the regional tourism management practice is it helps to introduce smoother
supply chain process. It cannot be denied that with the effective tourism management planning
in the Cross border areas, the trade opportunities can increase (Rogerson 2018). On the other
hand, in case of Cross border areas, the connectivity has brought the major issues for developing
the tourism business. In this case, the role of local government is very important. Not only the
contribution of a particular government, but also contribution of both the countries in the border
areas is important. In case of Australian, cross-border tourism industry, lack of research in the