Role and Importance of Creativity in Tourism - London as a Chosen European City Destination

This report discusses the role and importance of creativity in tourism, focusing on London as a chosen European city destination. It explores the impact of creativity on tourism experiences and the development of the tourism industry in London. The report also highlights the creative tourist trails and attractions in the city.

Tourism.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Tourism and Creativity....................................................................................................................2
Discuss and analyse the role and importance of creativity within tourism............................2
The Selected City:............................................................................................................................5
Illustrate about the chosen European City destination and provide better relevant sources of
background to creativity in particular.....................................................................................5
Creative tourists Trails...................................................................................................................10
Present the creative tourist trails for the city in DMOs where there is need of tourists trails
should clearly present link better create areas of places for interest....................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Tourism business is more in Limited and focus subset of regular tourism business where in
this business individuals are still working or being date and going away from the both workplace
and home. The meaning of tourism is to provide adventurous to in different countries along with
adventurous glimpses of new things to explore and other travelling activities aspects (Bassols, .
and Leicht, 2020). Tourism is a dynamic competitive Industry that requires the ability to adopt
constantly who was customer that changing the needs and Desire on the customer satisfaction
and safety and enjoyment are particularly focused on tourism business. Destination management
organisation is an type of organisations whose primary functions to attract visitors within the
purpose of enhancing local economy through purchase room Nights foods and beverages and
other travelling adventurous activities and visit our services. As per the main objective of
destination management organisation is to better create a master management plan on which
marketing strategy can implement to promote the destination developers and provide customer
different types of travelling services which enhance customer better experience. It is very
important to provide visitors a good level of experience in order to build up a reputed brand
image and achieve all goals and objectives. It is a third party organisation who provides different
out of town event services as well as programs
In this report the European city which is selected is London that is a part of United
Kingdom. London is having high rate of tourism visit around 85% within compare to other
European cities. The main purpose to creating this report is to identify how many e cities are
there in European region that create better tourism facility and also highlight about the
importance creativity in tourism provide cities that attract people to visit (Byrne and et.al., 2020).
By using secondary source of information this report will cover about the creativity role in
tourism and description about selected City along with creativity tourist trade with specify
selected European city e experiences and travelling related agendas.
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The Big Benn, London, UK (https://www.holidify.com/places/london/)
(https://ak.jogurucdn.com/media/image/p17/place-2016-05-2-7-
Londond7d6228ac289d1730b68aeaa656713fd.jpg)
MAIN BODY
Tourism and Creativity
Discuss and analyse the role and importance of creativity within tourism
Destination management involves coordinated management that involve all phases in context
with specific tourism destination. It includes a strategic approach through which it gets linked
with different phases in order to have better management of decision. With the help of its
concept it helps in preventing certain functions as well as efforts which were been duplicated in
context with training, business support and many more. The role of tourism boost the revenue of
the economy and also provides thousands of jobs develops the infrastructure of the country and
plants and exchange of culture between the foreigners and citizens (Cavalheiro Joia, and
Cavalheiro., 2020). Similarly in European country like London there is having high rate of
tourism places where uh International trip happens where different region of people used to visit
Bankim Palace and Towers infrastructure another destination of London visit by visitors. There
are some importance of tourism in London UK which need to be concerned as effectively as
possible.
 In relation with London, the main objective behind destination management was to foster
a sustainable tourism industry. Another objective for destination management was to to
develop meaningful as well as best quality visitor experiences.
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 In context with London, they made an objective to get involved in promoting the overall
destination with the help of social media channels (Chubchuwong,., 2019). The benefits
associated with it were that their local cultures were been valued and preserved.
 In accordance with London, the main objective behind it was to regenerate as well as
conserve overall natural environment and besides this various environmental
improvements also need to be done.
Economic progress
According to the tourism industry it refers and support Foreign Exchange Reserves and
the benefits of country that generate foreign currency e which directly increase the gross
domestic product. Every year of a large number of tourist visit India and other places where it
visits different type of place that stay and shop in country.
Source of income
That tourism measure continuous source of income and public as well as private income basis.
The government charges various form of Tax under in government revenue the income generated
through these taxes are based on public income (De Noni, Orsi. and Zanderighi, 2019). The
profit which earned by seller item like to local artefacts Handicrafts items and access to the
tourist refer private income. Tourism also help in Employment generation when it creates jobs
specially in hotel industry and also entertainment towards the transportation industry
Development of infrastructure
It is also one of the most important factor when development of industry appears by the influence
of expansion tourism industry. Many sculptures Towers and innovative buildings along with
having destination plays an important role to create better if the structure of specific country for
example London United Kingdom having different types of sculptures museums and other types
of travelling Areas where International visitor visit that place CE and gain their experiences in a
better manner. In London United Kingdom, It is an important core resource in defining global
destinations. With the help of infrastructure the destination becomes more attractive and
increases the demand. It also includes certain facilities like Airports, Railways and so on. As in
relation with Venice, their infrastructure has been developed very much so with respect to their
destinations all tourists got attracted very much.
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Cultural heritage
Creativity in tourism plays an important role in which mainstream tourism experiences that
can be added the value on a places of atmosphere (Erkmen, , 2019.). In tourism decorative ATI e
creates more specific innovations like travelling services changes and more and has the service
style that stimulate other creative activities and generate outcomes of social economic and
cultural through feeling knowledge and networking. The creativity tourism has been stimulated
in the new form of tourism by allowing more skilled form of tourism activity and also growth of
new consumption patterns that changes the production of tourism product. The Ken solve the
issues of the experience of tourism. The creativity has many definitions based on functions and
creativity where in tourism the creativity is focus on service providing and what are the
travelling packages that should be different from other tourism competitive company. Similarly
there are many travelling Organisation in United Kingdom where they promote European city of
UK I like London Scotland and many more. In which creativity can be located within the four
areas that control tourism management such as a creative related to person process, product and
environment. These four specific creativity resources plays an important role in tourism where
person who holding its skill and knowledge to provide better interrogation to visitor about
guiding them different places to visit. Product specify about the what tourism company is
actually providing them at travelling packages and services at has to make their travelling
eternity in better way.
The tourism of London is very mesmerise experience of travelling such as London Eye is a
joint Ferris Wheel that located at the edge of the river Thomas. It is 135 M long and having a
diameter of 120 metres is a short walk away the area who used the London aquatic Elizabeth
Tower at the House of parliament. In 2013 the tallest building in London The Shard, open a view
platform to the public where other major tourist attraction in London include Tower of London,
Buckingham Palace Madame Tussauds and others you places which are most favorable places of
London in United Kingdom. The public transportation is essential which is bringing tourist to the
one area to another area and deciding the means of cost of Travels. The London transportation
can also be implemented at the attraction of itself where double decker red bus and taxis are one
of most famous transportation of London United Kingdom. There are many other aspects which
attract people to visit London United Kingdom once in a while
(https://en.wikipedia.org/wiki/Tourism_in_London).
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The development of Creative production can be stimulated by the creative Industries
strategies in which strategies can be used to Foster creativity among citizen to obtain creative
cities. Similarly in London United Kingdom there are many certain areas in which the travel
make small creative in terms of visiting museum and other literature base libraries which
enhance more develop creative Industry that leads to destination image and tourism linked to
creativity through a number of activities that shows the destination influence (Goffi, Cucculelli
and Masiero., 2019). Each place has his own ability to provide a unique combination of skills,
social, capital, knowledge and physical assets this combination can make certain place of
uniqueness a suitable destination for specific creative activities.
The Selected City:
Illustrate about the chosen European City destination and provide better relevant sources of
background to creativity in particular.
About London:
London is the capital of largest city of England in the United Kingdom and also come
under the European city. The purpose of choosing London city is because it has beautiful reverse
monuments unique infrastructure like Big Ben Madame Tussauds museum and many more
please also situated at south east of region at the head of 50 miles get into the north sea. London
has a major settlement which was founded by Roman (Harris, Dangour and Green, ., 2020.). The
city of London is an Asian Core and financial centre and areas 1.12 square miles. Please note the
world's most important Global City whose currency value is more precious than other and it
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exerts considerable influence upon the basis of 8 coma commerce education fashion finance
healthcare media professional services and other business development of tourism and
transportation. The another reason of choosing London city is because there is having large
variety of technological and Automotive businesses. There are many financial centres in the
world in 2019 but London is one of the highest number of ultra high net worth individual in
Europe after counted for Paris city. In the year of 2020 London has a second largest number
billionaires of any city in Europe because there is many industrialist and entrepreneurs are more
influence than other countries. For educational system London is also one of the top education
services provide like Oxford and Harvard universities are not the most largest higher education
provide institutes in Europe. London also having a diverse range of people of culture where 300
languages are spoken in this region and it is estimated that Municipal population was roughly
around 9 millions which made third most popular city in Europe.
Statics of London Tourism:
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Source: (https://majalahka.com/london-tourism-statistics-by-year-2/)
Usually London is famous for many infrastructure quality as it has beautiful structures and
development aspects such as Stourbridge Madame Tussauds London Eye In which London Eye
is one of the most key attention of Travels and tourist to attract and it enhance more tourist
development for London as well as revenue also.
London Eye
The London Eye is also called Millennium wheel on the South Bank of the river Thames in
London full stop it is one of the tallest Europe Cantilevered observation wheel which is most
popular tourist attraction in the United Kingdom with over 3 million visitors use to visit on
annual basis. It is beautifully built and structure is 135 M and the wheel has a diameter of 120
when it open to the public in year of 2000 it was the world's tallest Ferris Wheel that attract
many people. The London Eye has been placed by some of the greatest architect for its structure
and design the frame Richard Rogers Road the London Eye has done for London What the Eiffel
Tower did for Paris which is give the symbol of lead people climb Above and city and look back
down on it (Irawan., Widyawati and Alamsyah., 2020). The motive of chossing London city is
just to make the people motivate and provide them a beautiful natural scene to make them
believe from top of the surface. The infrastructure of London Eye has created a best benchmark
for London city and it also creates a symbol of unity and equality. The history of London Eye at
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the year of 2000. It stood tall at 135 it supported by A- frame on only one sided where it is
world's tallest cartwheel observation. The wheel has 60 Boxers where people or visitor can set
and they can explore the overall London view from the top of the London Eye surface. The name
of the looks like a bicycle wheel as a supported through Steel cables and special LED lights a lot
sale under light up into their spectacular colours in the evening.
Website Link of London Eye: (https://www.londoneye.com/)
(https://en.wikipedia.org/wiki/London_Eye)
The boxes of London Eye called capsules which is around 60 e are implemented in London Eye.
Mounted On The Wheel are overhead capsules as a cabin that carry passenger are used to called
bus stop the number of corresponds to be around 32 and each capsule has a capacity of of handle
25 passenger and rest of the motorized mounts that function as such a way that capsule remains
upright as the wheel turns. The wheel moves so slowly to level initial for our that is essential to
not stop for boarding this markable of passenger and disabilities. The overall structure about
London Eye is totally monitor on the basis of artificial intelligence as many scientist and
computer it is handle the functioning of London a system. The owner of London originally why
British Airways as Marks Barefield and Tussauds group.
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The0re are some of the facts of London which need to know no such as
 At 443 feet high the London Eye is currently fourth largest Ferris Wheel in the world but
it does not even crack the world's $20 structure in London itself because it is very
underrated. The tallest building in the city is the Shard which is stopping out around 1004
feet high.
 Ride on the London Eye takes 30 minutes it travels a speed of about 0.6 mph because it it
has a motive that every visit a passenger can visit and explore the site scene of London
beauty.
 London has 32 capsules but there are number from 1 to 33 e because with many buildings
and other structure there is number 13 capsule the superstitions about that number that
want or not to be ka gift from 12 to 14.
 More than 5000 people have gotten engage on London as since it opened as it was a
destination wedding and also event spot for UK people stop many proposals and flash
mobs among the celebrities shooting of any movie e cost around 360 pounds but the more
than 500 wedding have also happened there with the first one taking place in 2001.
 It is a opportunity for other small vendors and restaurants they are getting their business
because the attraction of London eye where the people used to visit they also get food and
beverages and other social benefits during 18 hours from nearby shops.
Creative tourists Trails
Present the creative tourist trails for the city in DMOs where there is need of tourists trails should
clearly present link better create areas of places for interest.
Creative tourism is a convergence of tourism and the creative economy generating
knowledge based activities that link producer-consumer and places which utilise technology
talent to skills 224 intangible cultural product in effective manner. The importance of Creative
tourism important is to learn to gain deep understanding about Culture Heritage in various
communities by adding creative tourism does not only create relaxation or excitement but also
personal Pride up on with cost and memorable experiences from place to visit (Jovicic,., 2019).
The significance of Creative economy continues to grow importance synergies with tourism are
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emerging offering considerable potential to better increase demand and improve their new
products in market which satisfy the customers different way. Creative trail of tourism.
Data different creative areas in London which people can visit and they can do their things in a
free to capture their explora moments of of different innovative places such as
1. Visit Trafalgar Square
There is a place called in London where people used to visit to taking selfie with Nelson column
which is one of the most iconic stone lion and along with pretty and beautiful fountains. Many
scientists researchers and photographers professionally they use to visit and take a perfect shot
from that place where Trafalgar Square must be on free London bucket list.
2. Watch Street Entertainment at Covent Gardens
The Full of Street performers and quirky shops where Convent Gardens is a great place to
spend some time with having a vendor around and some window browsing. It is also have some
home to plant restaurants food stalls with the royal Opera house and the transport of London
museum are provide offer free tickets for children. The Convent Garden is itself a very huge
visiting place where many international people around to visit and experience the quality of food
along with the environment which it mesmerized its beauty (Maxim,., 2019). There are different
types of shops in convent garden which specified to Street entertainment for people as it is
having creative shops like food and beverages, photography and historic products of London aur
and say Britain based at ancient times in a form of museum.
3. Explore The free Museums
On the great Museum of London are all free explode Dinosaurs in the natural history
Museum learn about British and world history at the British Museum and also wonder around the
beautiful exhibition and the Victoria along with Albert Museum. In London there are many
Research Centre who are actually worked on different Museum sculptures to identify history
from the Asian Times because Britain has captured his beauty and also having their history that
every student and researcher like to spot and explore new things from the London museums
(Maxim, 2019). The policies of London Visa free for researches a student to scrutinize
information and making Research report on it they are legally authorised to provide them
platform using their information on a professional basis. Precise vision is also great choice for
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those who are children students and researchers to spotting and gaining knowledge about how
science discovered and different effects also provided from that museum.
Some may prefer toll the national Maritime Museum in Greenwich or the having Imperial war
Museum to admire the world war artefacts. There are some of the museums of London which
their presence makes increase the beauty of London.
Natural history of Museum:
This Museum is located all Crowell Road the gorgeous Hintze Hall houses. In that
particular Museum there is a more information is related with Dinosaurs structure fossils and 36
cal that sharing the history of living things through exhibitions and more architect. This Museum
has a policy and rule to make their visitors to allow before 3 p.m. after that museums are not
open for anyone.
Victoria and Albert Museum:
This Museum is arguable and the most unique Museum in the London with the changing
exhibition standing alongside a treasure trove aur decorate about an art and design history from
the ancient times (Schlesinger, Cervera-Taulet and Pérez-Cabañero,., 2020). In this reason they
are available different layers of paintings and sketches which made by Britain based Architects
and it is also open between from 10 a.m. to 5.45 pm.
Museum of London:
It is there a lot of Museum in London to choose from one of the most spacious and free
visit. But the museum of London she is the history of the capital city through cal Exhibition
Centre space of Warriors and other kingdoms Sports that reached by stairs accelerators and lift
etc. Museum is open from 10 a.m. to 6 p.m.
Imperial War Museum:
The capturing of the war stories from the first and second world war the Imperial war Museum is
one of the most impressive and free things to do in London. In that museum there is information
about large amount of w and things of retains that increasing knowledge of students and
researchers. The most unique point for Imperial war Museum that it is located in underground
and there is a special Metro underground train to captured and reach to the museum. It is nearly
open from 10 a.m. to 6 p.m.
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4. Visit Harry Porter film location:
On the basis of fan of Harry Potter Prem location where many visitors use to visit in London
including platform of of 9 and the king cross station the film location of Diagon Alley and
Australian house whether interior shots of Gringotts were filmed.
5. The iconic bridges
In London there are iconic bridges to be a perfect for photographers in home of Costing of
fascinating creatures that can be photographed and admired to across the city to view the beauty
of London. The Millennium Bridge and the tower of London Bridge are one of the most popular
in United Kingdom and it also mobilize the beauty of the city attract the attention of of tourist
visit the London. The landmarks around the city make for the perfect Instagram and social media
post in London so make sure that advantage of the free Landmark side of the museum that can be
we create the experience in a better memorable manner
(https://www.creativetravelguide.com/free-things-to-do-in-london/).
CONCLUSION
From the above report of destination management organisation with summarise about the
European city with selected London and the major key aspects to highlight the reason to visit
London place as there is many explore areas which people can mesmerised their travel
experiences. For the London travelling objective is that in that particular city there is many more
to explore places such as Museum, bridges London Eye is one of the most precious place to visit
that is made up of eye wheel contains 60 capsule boxes where visitor can view the overall
beauty of London. Sum of the three arguments related to the facts of London Eye that has some
limitations awesome places and people who are below 20 e cannot allowed to visit London Eye
spot because it can be impact on their health. So the destination management creative to design
the plan is to develop the city of London by making high promotion and many of the places like
restaurants bridges like Millennium Bridge is one of beautiful and major spotted by people
because it is one of the most beauty of London place
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