European Tourism Sales and Promotion 18 Running Head: Sales and Promotion European Travel Commission Dear Sir
Added on 2020-03-01
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Running Head: Tourism Sales and PromotionEUROPEAN TRAVEL COMMISSIONTourism Sales and Promotion
Tourism Sales and Promotion 1Letter of Transmittal European Travel CommissionDear Sir, In relevance with your suggestion to develop a promotional campaign to promote European Tourism, this report has been completed by targeting Australian market. Appropriate research and findings are done to analyze the effective information which can support the file. The concept of this promotional campaign was given by and in that, I took the help from certain journal articles, friends, and family members.Thank you for showing your interest to complete this report. RegardsXYZ.
Tourism Sales and Promotion 2Executive SummaryEuropean Travel Commission (ETC) which is established to promote European tourism across the globe. Management of the ETC wants to promote European tourism in the Australia and for the same reason; management has asked the marketing manager to promote the European Tourism in Australia. Plus point for promoting European Tourism in Australia is the direct flight from Australia to the various European countries. Australian tourists are found very adventurous and explorer of the unique destinations. Hence, Europe will be the best place for Australian tourists because European countries are famous for their tradition, monuments and other adventurous places. Europe is walled from the sea and this creates the beautiful beach locations in the various European countries. The adequate method that will be used in the promotion of European Tourism in Australia is various advertising and promotional mediums as these are the appropriate mediums for generating awareness amongst the public. Along with the electronic mediums of advertisement, ETC could use advertisement of the famous European places through sponsoring important events in Australia, advertisement in the magazines which will be distributed in the Australian flights, etc. Apart from these mediums of advertisement, an official website will be developed in the name of European Travel Commission where tourists would be able to gather all the requiredinformation in relevance with the attractive places of Europe. While conducting market research program, it was analyzed that Australian tourists are excited to visit European countries. Spain, Italy, France, Greece, Germany, United of Kingdom, Poland etc. are some of the attractive countries and regions of European tourism. This continent is surrounded by the Arctic Ocean from its north and the Atlantic Ocean from its west as well as the Mediterranean Sea from its south. The main motive for an establishment of ETC is to create the distinctive identity of Europe in the global market. Primarily, this organization is focusing onbuilding awareness through promoting European tourism via internet mediums.
Tourism Sales and Promotion 3Table of ContentsLetter of Transmittal........................................................................................................................1Executive Summary.........................................................................................................................2Introduction......................................................................................................................................4Promotional Campaign Strategy......................................................................................................5Target Market..................................................................................................................................6Communication Objective...............................................................................................................7Main Competitors............................................................................................................................8Communication channels.................................................................................................................9Campaign Evaluation.....................................................................................................................10Promotional Budget.......................................................................................................................11Conclusion.....................................................................................................................................12
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