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Travel and Tourism Companies in UK : Assignment

   

Added on  2020-06-04

1 Pages812 Words50 Views
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Tourism sector increases day by day due tomaximization in demand which enforcenumber of firms to expand their businessacross the globe. Market research is mostimportant and effective tool to analysecurrent trends in market. Travel and tourism companies in UK are focussingon this method in order to maintain their operationsmore effectively. This will assist Cox and Kings inoffering special packages to its clients on the basisof analysis done for market. Consumer behavioursis very dynamic as it changes as per thetransformation in business environment. Tastes andpreferences of consumers of travel and tourismchanges as per trends in surrounding. In this nationmost of the people are youth who are interested inadventurous tours therefore, it can be seen thatevery segment has unique demand related with this.This technique is also used to analyse those placesthat are key attraction of visitors. Choice relatedwith destinations is different for different customersso it is required to identify it in effective manner. Inrecent time, there is huge increase in number ofvisitors who are coming this place. Niche tourist market has to be targeted for the purpose ofexpansion. To identify related issues, related with thissector, data related with current trend has been gathered.It was collected in the form of qualitative and quantitativethrough primary and secondary modes. This informationhas been deeply analysed to draw an appropriateconclusion. In this research, conclusion can be drawn thatshows impact of latest trends on tourism sector of UK.This data states that there are number of visitors fromother countries who are visiting this destination.According to graphical representation it has beenanalysed that several number of people from overseas hadmigrated from their place and shifted to UK. There isdifferent purpose for every visitor to visit this country.Some are there due to employment, whereas few are herefor the purpose of setting their business. Data Collection Methods Recent trends Travelling is a term which meansmovement of an individual in distantgeographical locations with differentobjectives for example business dealings,summer or winter vacations, destinationwedding, roam around the world, familypicnic etc.Introduction Assessment of Recent Trends Using Proper Techniques and Resources
Travel and Tourism Companies in UK : Assignment_1

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