Tourism and Society: Impact on Economy, Culture and Environment
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This essay explores the relationship between tourism and society, highlighting the impact on economy, culture and environment. It discusses sociological theories, practices and principles, and analyses tourist behaviour through typologies and PESTEL analysis.
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Tourism and Society
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Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 CONCLUSION................................................................................................................................1 REFERENCES................................................................................................................................2
INTRODUCTION The topic of the essay is Tourism and Society. The aim of this essay is state the relationship between tourism and society and its impact on each other.Tourism refers to the travel which is done for catering business or pleasure. In simple words it can be stated as cultural, economic and social phenomenon which involves the movement of individual from their native place to another destination(Bas and Sivaprasad,2021).It can be referred as an important component for economy as it acts as a tool for development and helps in generation of jobs, revenue and wealth. As it is stated that tourism has an impact on society, environment and economy it can also help in enhancing the quality of life among the individual as it creates jobs which helps in generation of income and results in enhancement of living standard of people. Tourism industry is majorly male dominating industry and because of which women does not enjoy the freedom and space required by them. This gender biasness in the tourism industry bring negative impact on the society.In general Sociology can be explained as study of social problems, changes, causes and human behaviour(Brauer, Dymitrow and Tribe,2019). The sociology of Tourism is concerned with the study of process that helps in defining roles, building relationships, generating touristic motivations etc. To provide the Tourist Life time mesmerising experiencetheTourismindustryshouldmakeseveralchangesmodificationsand advancements(Carr,2018).Government and local communities of the respective states are also associated with the Tourism industry and they also provide support in development of the Touristic highlights.Various new requirements for development has also been raised after COVID- 19 as the travel industry need to take several precautions to combat with the pandemic. MAIN BODY Tourism refers to the industry and services that provide travelling experience to different persons which consists of accommodation, food, transportation and other services. Tourism can be classified into Domestic, Inbound and Outbound. Tourism industry of UK is one of the growing industry all around the globe. UK comes under one of the leading regional destination for sporting, business, conference etc.(Zhang and Zhang,2020).The tourism of the country is known for its high quality facilities. Tourism industry has evolved in UK in 17thcentury in respect of industrial revolution and this sector has contributed effectively in the development of 1
countrieseconomy,butalongwiththeeconomicdevelopmentthecountryfacescertain challenges and issues(Jamal, 2019). These issues have declined the position of the country to number seven in the international tourism destination. The UK tourism industry is facing challenges in building competitive edge over others. There is various model which highlight the relationship between tourism and society such as Tourism Life cycle, Leipers Tourism system model and Push and pull influences. Out of these stated model one has been discussed here in. The model which has been described is Tourism Life Cycle. This model was proposed by Butler in 1980. This model is used to analyse the evolution of any particular tourism destination. This model states that tourism life cycle goes through six stages that are Exploration, Involvement, Development, Consolidation, Stagnation and Rejuvenation. The first stage of this model is Exploration. In this stage the numbers of visitors are very limited and in this stage no economic benefit is enjoyed by the local residents as no money is generated by the in this stage. So the society is not benefited much from this stage.Involvement is the stage that come after exploration. In this stage the number of visitors visiting the area is increasing which also helps the residents in generating some income by providing some services such as accommodation, food, transportation etc. to the tourists(Jamgade, 2021). In this stage pressure is built on national and local authorities to develop the area by providing several facilities. This stage provides some benefitsto the society but on the urge of development.The stage afterinvolvementis Development. In this stage the area become popular among the tourist and is recognised as tourist attraction, but this is due to high promotion and advertising.As the spot is gaining attraction many investors and localite find opportunities for financial gain. However, in this stage local people are most likely to lose their control over these developed areas. The stage after development is consideration and in this stage the number of visitors are partially higher than local residents. In this stage tourism dominate local economy.The stage after Consideration is Stagnation. In this stage the functionalities face a saturation phase which do not allow any further growth irrespective of the functionalities nature(Kaefer, 2022).Even after the consistent efforts of the government and the locals the stagnation stage has stopped the further growth which has immensely impacted the economy of the respective nation. The last stage in this life cycle is Decline. In this stage the area no longer attracts new visitors. As tourist facilities disappear in this stage local residents may increase their visits their due to cheaper facilities in declining market conditions.For example – Tourism has several positive and negative impactson the 2
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economy of US. Tourism add value to the GDP of the country. The GDP of the country has rise by 3.1 % per annum due to tourism(Sokhanvar, Çiftçioğlu,. and Javid,2018). Tourism has also impacted the economy adversely as it reduces the rate of traditional employment and it also increase over dependency as people from different states migrate to earn a living. Tourism impacts the society in a multi-layered manner with both positive and negative manner which has been highlighted here with the help of the PESTEL analysis. It refers to the framework which is used to analyse impact of external factors(Liu and et.al.,2020). The factors that are included in this analysis are Political, Economic, Social, Technological, Environmental and Legal. Political factor refers to those factors that are driven from influence of government actions and policies. This factor includes taxation, trade disputes, fiscal policy etc.Corruption by government can negatively impact the tourism industry as well as on the society as it can add cost to the price of products of tourism which can leads to low profits to the local economy. Economic factors refer to those factors that relates to finance and economy. These factors include Interest rate, Inflation, Employment and Exchange rates. Tourism helps the country in enhancement of economic growth by increasing foreign exchange reserve and Tourism also plays a vital role in boosting the country’s GDP(Mellinas and Reino,2019). Social factors refer to the impact of societal beliefs such as values, norms and culture. These factors include Lifestyle trend, Family Size, Consumer beliefs etc. These days taste and preferences of the consumer changes very frequently and in order to maintain retention rate tourism industry must comply with these trends. It becomes very difficult for the Tourism industry to cope up with these changing preferences and trends.Technological factor are those factors which has high influence on the operations(Moneva and et.al.,2020).Technological advancement helps in enhancing the organisational efficiency. Technology also plays an important role in tourism marketing through various mode of media such as television, advertisement, social media, newspaper and radio etc. Environmental factor refers to those factors which states about different environmental conditions that create an impact on every industry and as well as on society. These factors include climate change, carbon footprint, air and water etc. Seasonality is one of the important factor in tourism industry(Kim,2019). This factor may have many negative influences ecologically, socially and economically on the destinations but on the other hand it also provides several advantages to the host communities and the localities. During peak season the local residents and the industry earns lot of profit through the tourists and after that the 3
environmental changes help them to recover from the stress of the peak load.For example - Tourism has impacted the environment of developing countries like India, Indonesia and Brazil etc. As it is already known that the natural resources are scare and depleting and Tourism usually put over pressure on natural resources via over utilisation and over consumption(Islam,Zhang and Hasan,2020).Legal factors refer to those factors which states how operations of an industry are affected by law and which create impact on the society(Nunkoo and Seetanah, 2019).Thesefactorsconsistoflicencing,industryregulation,intellectualpropertylaws, employment laws, Health and safety laws etc. Government readily impose various laws to provide several services to the tourist and the government has also make the process very hassle free and easily assessable for the consumer. Tourist loans has also been provided by several bank to people to tour nationally and internationally. Tourism industry has affected United Kingdom in both positive and negative manner. Various job opportunities have been provided by the country to many students who promoted Tourism(Papathanassis, Katsios and Dinu 2019).The tourism industry has indirectly evolved the economy of the country as many jobs are generated through Tourism. Due to tourism many people get employment and tend to pay taxes which also helps in generating more income in the country’s economy and also helps in creating sustainability in the country. There are also some major issues in the Tourism industry such as inequality and pay gaps among the employees etc. On the other hand, various tourist destination work ethically as they are concerned about consequences. It is very essential to work ethically and sustainably to maintain growth.For example -Sweden is a ethical country and it attracts various range of touristsfrom its ancient towns and palaces and it also attracts tourists because of social benefits provide by the country to its tourists and local people and economy(Rodrigues,2018).There are various types of tourist typologies such as Cohen Tourist Typology, Smith Tourist Typology, Amex Tourist Typology and Plog's Tourist Typology.Out of these tourist typologies one has been highlighted here in. Cohen Tourist Typology has been identified by Cohen in 1979. Cohen has classified the tourist into four different categories such as Organised mass tourist, Individual mass tourist, Explorer andDrifter(Qi,SmithandYeoman,2018).Organisedtourististhosethatdependon environment. These tourists are usually characterised by fully packaged holidays. They usually prefer Western style accommodation. Individual mass tourists are those who travel alone and make use of institutional facilities of tourism industry. They usually prefer centralised booking, 4
scheduled flights etc. The tourist which prefer comfort along with newness are known as Explorer. These travellers are active participants and usually rely on modern amenities. Drifter refers to the tourist who prefer innovation over comfort at any cost.They are completely immersed in their local society. The term of stay for these tourist is preferably long in comparison to others(Sigala and et.al.,2019).Tourism and culture has a neutral relationship which can sometimes strengthen the competitive and attractiveness of the destination and sometimes it can create chaos and distinctiveness on the destination. As people belonging to different religion, culture, values and beliefs meet, so it is quite evident that cultural difference will arise, but it depends on the behaviour of the tourist that the difference is being praised or criticised by them(Poddubnaya,2019).For example- Tourism create negative impact on the local culture of UK. The intrusion of outsiders in the country might disturb the local culture and create unrest in the environment.As due to interruption of Tourist the local people might adapt the lifestyle of the tourist which lead to loss of old native custom and traditions(Zhang and Zhu,2020). CONCLUSION The above essay focuses on providing an overview of Tourism industry and its impact on the society. This essay has highlighted the relationship between tourism and society through different sociological theories, practices and principles etc. The essay focused on providing an overall view on equality, participation and accessibility of the individuals in the tourism. Different ways have also been discussed that are used by the government to understand and resolve the issues of the tourism industry as this industry plays a dominant role in economy of the country. Tourism life cycle model has been used to highlight the relationship of tourism and the society. The essay also presented the positive and negative impact of tourism on the society and it is done through PESTEL analysis such as government corruption adversely affect the society as well as the tourism industry, whereas seasonality’s help the industry to grow and also gives them time to rest.Changing taste and preferences of the customer has also affected the tourism industry as it is very difficult to maintain the desired standards whereas compliance with legal aspect helps the industry to work smoothly. Tourist behaviour has also been analysed by tourist typologies. Tourist have many expectations from the government as the tourist pays huge 5
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amount for travelling the country so they demand better facilities, services and safe surrounding for themselves. The essay also give emphasis on cultural aspect and the reaction of people on it. It also states that how the industry deals with poverty and inequality. The tourism industry believes in accessible tourism and for this purpose they provide various benefits and facilities to the tourists. UK tourism industry is also planning to implement sustainable tourism as the visitors does not know about the concept and unknowingly pollute the country and to prevent this government has imposed several restrictions which stops the tourist from polluting the environment of the country. 6
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REFERENCES Books and Journals: Bas, T. and Sivaprasad, S., 2021.Future Trends in the UK Travel and Tourism Sector. Available at SSRN 3623404 Brauer, R., Dymitrow, M. and Tribe, J., 2019. The impact of tourism research. Annals of Tourism Research, 77, pp.64-78. Carr, N., 2018. Tourist desires within tourism: A question of obligations. In New moral natures in tourism (pp. 116-130). Routledge. Jamal, T., 2019. Justice and ethics in tourism. Routledge. Jamgade, S., 2021. Catalytic effect of tourism in peacebuilding: sustainability and peace through tourism. In Role and Impact of Tourism in Peacebuilding and Conflict Transformation (pp. 29-45). IGI Global. Kaefer,F.,2022.RichardHammondonHowtoCommunicateResponsibleTourism.In Sustainability Leadership in Tourism (pp. 553-557). Springer, Cham. Liu and et.al., 2020. Analyzing government role in rural tourism development: An empirical investigation from UK. Journal of Rural Studies, 79, pp.177-188. Mellinas, J.P. and Reino, S., 2019. eWOM: the importance of reviews and ratings in tourism marketing.In Strategicperspectivesindestinationmarketing(pp. 143-173).IGI Global. Moneva and et.al., 2020. Corporate social responsibility and organisational performance in the tourism sector. Journal of Sustainable Tourism, 28(6), pp.853-872. Nunkoo, R. and Seetanah, B., 2019. Innovation in sustainable tourism. Tourism Review, 74(2), pp.129-292. Papathanassis, A., Katsios, S. and Dinu, N.R. eds., 2019. Tourism: Crime and Corruption in the Holiday Sector. Springer. Poddubnaya, N.V., 2019. The use of Internet technologies in tourism marketing. In Актуальные проблемы развития сервиса и туризма (pp. 135-137). Qi, H., Smith, K.A. and Yeoman, I., 2018. Cross-cultural event volunteering: Challenge and intelligence. Tourism Management, 69, pp.596-604. Sigala and et.al.,2019. Big data for measuring the impact of tourism economic development programmes: A process and quality criteria framework for using big data. In Big Data and Innovation in Tourism, Travel, and Hospitality (pp. 57-73). Springer, Singapore. Zhang, J. and Zhang, Y., 2020. Tourism and gender equality: An Asian perspective. Annals of Tourism Research, 85, p.103067. Rodrigues, C., 2018. The Destination Branding through Multisensory Experiences: Case Studies fromSweden.TheBrandingofTouristDestinations:TheoreticalandEmpirical Insights. Zhang, C. and Zhu, M., 2020. The integration of culture and tourism: multi-understandings, various challenges and approaches. Tourism Tribune, 35(3), pp.62-71. Islam, M.F., Zhang, J. and Hasan, N., 2020. Assessing the adoption of sustainability practices in tourism industry: Insights from a developing country. The Bottom Line. Sokhanvar,A.,Çiftçioğlu,S.andJavid,E.,2018.Anotherlookattourism-economic development nexus. Tourism management perspectives, 26, pp.97-106. 8
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Kim, S.H., 2019. An Exploration of Authenticity and the Visit Experience at the Arts Tourism Destination: A Narrative Analysis of Travel Blogs. Journal of Tourism Sciences, 43(8), pp.137-158. 9