Tourism and Society: Participation and Equality in the Global Industry

This essay discusses the importance of participation and equality in the tourism industry, with a focus on Italy. It covers the economic impact of tourism, emerging markets, and the impact of tourism on equality and society. The essay also highlights the positive and negative impacts of tourism on global destinations.

TASK 2 TOURISM &
SOCIETY

Table of Contents
INTRODUCTION...........................................................................................................................3
FIRST CHAPTER...........................................................................................................................3
SECOND CHAPTER......................................................................................................................4
THIRD CHAPTER..........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
Online...........................................................................................................................................2

INTRODUCTION
Tourism can be defined as the process of travelling to different cities , spending money
and spending on staying away for some time. Tourism society collects and bring together people
from different backgrounds, traditions and culture. This brings peace among different countries
and maintain cordial relations among different places. The main aim of the essay is discussion on
the participation and equality in the tourism sector. It is important to know about the
management of future development global destinations. Different cultures and traditions are mix
by tourism industry and it is expected from more consumers to travel. Tourism impacts greatly to
the inequality and poverty as the rich class people are more often have the capacity to travel. The
issues with equality in tourism is gender discrimination, women's low decision-making power
etc. Issues with the access and participation in tourism is crucial as it includes human rights to
travel to certain countries and culture and traditions affect the participation in the tourism
industry.
The report will consist of three chapters: Chapter one will include the development in the
tourism industry and the access of the tourism industry in the country of Italy. Also, economic
impact of tourism and Impact of tourism on the stakeholders will also be discussed.
Chapter two will discuss the new markets that are emerging in the tourism industry. With
the help of examples and taking reference from the experience economy and the rise of events
will be discussed. The way these needs impact the travel, experiences as well as the expectations
of tourists and the methods, duration and activities of the trips will be highlighted.
Chapter 3 in the report will outline the impact of tourism in context of equality and
critical discussion of tourism on global destinations and the society. Examples referring to the
industry will be discussed to further strengthen the report.
FIRST CHAPTER
The tourism is accessible to many groups of people and it is important that every person
has the access to travel to Italy. Persons with disabilities are provided with facilities like
providing assistance and travel kits so that it becomes easy for them to travel without the concern
of their disability (Khan and et.al. 2020). Safety is provided to the tourist who are visiting the
country. All the unnecessary obstacles are removed that acts as the barriers to travel. Sometimes

its becomes difficult to travel for a person not having knowledge about the county. This is taken
care by accessing more tourist destinations (Giambona and et.al. 2018).
Some positive developments in the tourism industry of Italy can be creation of jobs, more
money in the country. The money derived can be used to protect the natural landscape. Tourism
has helped in keeping the local traditions alive and new facilities like new roads have helped the
locals of the country. However, the jobs created are sometimes seasonal and because outsiders
visit the country, its culture and traditions gets disturbed (Hwang and et.al., 2019). There is more
money in the country and this contributes largely to the development of the GDP of the country.
Due to pandemic, there have been many changes in the interest of the tourists (Liu and et.al.
2018).
Tourism plays an important role in the economy of Italy and millions of visitors have
contributed to make Italy a heavily touristed art cities. Because of the heavy growth in the
economy with increase in the tourism industry, it is crucial to focus on the impact. The revenues
generated by the industry are enough to improve the stability in the country and improving the
tourism as a whole. Tourism constituted 162.6 Billion Euros in 2021 and 102.6 Billion Euros in
2020. Moreover, it is expected to rise by 8.7 % to more than 176 billion euros by 2022.
According to a sample, 77% of the sample considered Italy an accessible destination (Accessible
Tourism, 2021). This shows that Italy is a highly accessible destination to visit.
Increased tourism have impact on the stakeholders of the industry. Government has to
develop the infrastructure to attract more tourists. There are many business that have impacted
from increment in the no. of tourist as their revenue increases. The local people often feels that
their local traditions and culture is being affected by increasing in the tourism industry. With
increase in competition, the rivals feels that there are more substitutes available for the tourist
which is a disadvantage for the competitors firms (Guido, 2019).
SECOND CHAPTER
The tourism industry is growing at a very fast pace and there have been many emerging
markets in the tourism industry. The industry has linked to digital industry by providing a digital
platform to the consumers. Using digital technology tourists can easily books their hotels and
gain every detailed knowledge about the destination they want to visit. The tourism industry can
engage in emerging markets to facilitate the increasing consumer needs and it motivates travel

among the consumers (María Martín‐Martín and et.al. 2019). Moreover, tourism industry
engages in the event management industry by organizing events like Olympics and F1. This
results in more foreign tourists visiting to Italy. Tourism helps in mixing different traditions and
cultures and by organizing events can facilitate more tourism in Italy. Experience economy is
the one which focus on providing the best memorable experience to tourists. This can help in
achieving desired growth in the industry of tourism (Richards, 2018).
Travel among the tourists is impacted by new emerging markets as more and more
tourists gets attracted and gets interested to visit. Events like Olympics can attract tourists from
different countries to visit Italy to attend the event. There are different expectations of the tourist
from the host country, and they want to have the best experience by travelling in the country.
The country engages with the hospitality industry in which behaviour of tourists depends upon
the hospitality services. If the services provided to them are not up to the expectations , it can
affect the tourism and further resulting in overall impact on the economy (Domínguez Vila and
et.al. 2020).
Italy has been considered the best destination to travel and more tourists prefer to visit the
country. They feel satisfied and gets pleasure by visiting the place. This can be provided to them
by planning a proper trip and avoidance of this can result in dissatisfaction among the tourists.
Preferred methods of travel should be the best method like the duration of trips and activities to
be done while travelling are to be prepared (Dembovska and et.al. 2021). The country focuses on
connecting with the hospitality organization that plan the overall trip for the tourists and provide
them with the best experience. The no. of days to visit, the places to be covered, accommodation
and food facility are to be planned in a manner that help in achievement of satisfaction among
the tourists. Unnecessary hindrances in travel can be a barrier in the growth of the tourism
industry which can be a major disadvantage for a long period (Suhel and et.al. 2018).
THIRD CHAPTER
Tourism industry considers equality important because it plays a major role in the growth
of the industry. There are several factors that determine the equality like the equality on the basis
of gender, ethics, moral behaviour etc. There should be fair and equal working rights and
conditions to the workers working to promote tourism in the country (Ferguson, 2018). They
should be given rights to take decisions related to tourism, and they should be provided with the

best working conditions. Working conditions may include health and safety of the employees
and good remuneration for their work. Sometimes the payment made to the workers is not up to
the satisfaction. This is often in the case of women as they are paid less than compared to the
men which is termed as gender pay gap. Women should be treated equally and should be offered
equal payment as the men in order to reduce gender discrimination on the basis of payment.
Unemployment is another factor that should be considered while discussing on the equality in the
tourism industry (Viglia and et.al., 2020). Skilled people should be provided with jobs in the
industry and their talent should be respected which further help in development of the industry as
a whole. The industry should provide employment to the unemployed population who is best
suited for the job.
Crimes done in order to hurt the tourists can be a major issue in the tourism industry.
These crimes include abuse, kidnapping, rape and other psychological injuries specially to
women and children. Development in tourism destinations can be termed as the development in
the areas of the places to attract the tourist and to cater the needs of tourists. Sustainability in
tourism means sustainable tourism development where tourist needs are fulfilled with sustainable
development in the tourism destinations. It is essential for development and sustainability of the
destinations. Ethical and moral behaviour of both the tourist and the tourism destination is
necessary to maintain sustainability. It is the ethical duty of the organizations that promotes
tourism in Italy to provide best experience to the tourists. Also, the tourists and the local people
are also responsible for maintaining ethical and moral behaviour (Higgins-Desbiolles and et.al.
2019).
Tourism has impacted greatly to the global destination and the society. There are positive
and negative impact of tourism. Among the positive impact on global destination are more
inflow of money in the country. The destination like Italy can enjoy inflow of money in the
country as income increases with increase in tourism. Further this money can be used to maintain
the infrastructure and natural beauty of the destination (Giaccio and et.al. 2018). Tourism
impacts positively to the society like the local traditions are kept alive as the tourist enjoy the
local traditions and improvement in infrastructure also benefits the local people. There are
certain negative impact of tourism on the global destinations like there is investment of huge
amount of money which can used to develop the local industries. Unemployment is often a
negative impact as the jobs are seasonal and are not enough paid. Tourism impacts negatively to

the society as there is change in the culture and traditions as tourists visit the places and over
traffic in the places is another reason. The natural environment is damaged by pollution, litter,
footpath erosion etc. which affects the local population (Winter and et.al. 2019). These impacts
can affect the tourism industry and it is important that the destination take various measures to
overcome the negative impacts and make tourism destinations a sustainable destination for the
tourists.
CONCLUSION
It has been concluded from the above essay that tourism plays a very important role in
Italy. It is essential for Italy to focus majorly on the tourism sector as it helps to generate
revenues, reduce unemployment and mix different cultures and traditions among foreign people
and citizens. Tourism has contributed largely to gender equality like women are offered with
equal opportunities like men, and they are provided with equal decision-making rights. It is
important to change the attitude towards greater acceptance of women in the tourism sector.
The essay highlighted the accessibility to certain groups of people and its importance in
the industry. Each group of people like the common people should be provided with equal power
to access to the destination. These can include equal access to resources, technology, control and
also visiting to places that provides equal rights to each person. The focus should be on
providing the tourist with the best experience possible and pleasure to the tourists. Changes are
needed in terms of equality and accessibility in the tourism sector. Women should be provided
with equal rights like men, and they should be offered equal payment for the work performed by
them. Also, there is need of decision-making power with the women so that they can contribute
and suggest any kind of change require in the sector of tourism. Accessibilities should be
provided to people like various human rights are available to visit certain places like Italy. These
should be given to each class or group of people.
The above essay discussed the negative and the positive impact of tourism on the society
as more and more tourists visit the place more revenues are generated which are further used for
the betterment of the society. Negative impact can be in the form of disruption of the traditions
and culture for the local people.

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Viglia and et.al., 2020. A review of experiments in tourism and hospitality. Annals of Tourism
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Online
Accessible Tourism, 2021. [Online] (Accessed through)
<https://www.schengenvisainfo.com/news/italy-tourism-boom-boosts-summer-gdp/>

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