(PDF) Tourism in Spain: Disaggregated Analysis

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Added on 2021-02-19

(PDF) Tourism in Spain: Disaggregated Analysis

Added on 2021-02-19

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Tourism in Spain

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Overview of tourism in Spain.....................................................................................................3Situational analysis......................................................................................................................4CONCLUSION .............................................................................................................................10REFERENCES .............................................................................................................................11

(PDF) Tourism in Spain: Disaggregated Analysis_2

INTRODUCTIONTourism can be defined as the collection of industries, services, activities which providestravelling experience to people. It involves transportation, accommodations, entertainment,hospitality services, adventurous services etc (Mason, 2015.). The present project report is abouttourism in Spain. It will cover the situational analysis of the country in relation to tourism whichwill highlight the points such as visitor market, tourists products, supply and demand,characteristics of tourists, tourists experience, tourism trends.MAIN BODYOverview of tourism in SpainTourism industry in Spain is one of the significant contributor to country's economy andaccounts for 10-11% GPD. It is also ranked as number one international holiday destination byThe TourismRank. The country has been recognised as the third largest heritage destination byUNESCO (Facts on Spain, 2019). Country's tourism industry is highly successful because itscheap, its heritage cities, it's attracting culture. Its beaches are considered amongst the bestbeaches in Europe. Figure 1: Ranking by international tourist travellers(Source : The economic impact of the tourism industry in Spain, 2014)

(PDF) Tourism in Spain: Disaggregated Analysis_3

Situational analysisSituational analysis refers to the process of assessing the macro environmental factorssuch as political, technological, legal. It also assesses the condition of market, strengths,weaknesses of the industry. Below is the situational analysis of tourism industry in Spain:PESTLE Analysis : Macro environmental factors Impact PoliticalThe stability in the political condition attractthe people toward the tourism.The parliamentary monarchygovernment provide the ampleopportunity to the tourism industry toestablished their business and earnprofit (Han and Hyun, 2015).EconomicalThe stable economy of the country help inexpanding the business of tourism industry.The purchasing power of Spainpopulation increasing the profit of thetourism industry. They are moreinterested in spending their money intravel and tourism sector.SocialThe tourism industry in Spain share theirtradition and values to different visitors ofvarious country.The culture and tradition of Spainattract the visitors toward Spain andexpand the business of tourism industry(Sigala, ,2017). TechnologicalThe advance technology provides the variousmethod and channel to promote the tourism

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(PDF) Tourism in Spain: Disaggregated Analysis