Tourism and Sustainable Development: A Case Study of National Express Transport

This report discusses the areas that National Express Transport must focus on to meet UN Sustainable Development Goals, including improving passenger safety, focusing on revenue, reducing bus emissions, and having innovation and good infrastructure. It also provides recommendations for meaningful contribution, such as using less energy and providing free services to those who cannot afford it. Additionally, the report highlights the importance of the internal and external environment of the organization and how it affects the company's growth and profitability.

Tourism and Sustainable
Development

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Identifying the areas in which company develop meet UN SDG's .............................................3
Recommendations to have meaningful contribution...................................................................4
Importance of internal and external environment of organization...............................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
Tourism and sustainable development refers to the process of leading the management
resources in the way that helps them to attain the economic, social and aesthetic goods. This
helps the company to maintain the cultural integrity, have better ecological process and have the
biological diversity. The report is based on the National Express Transport which is British
multinational transport company. The current report will outline the areas that the company must
consider inn order to meet the UN Sustainable Development Goals. Further this report will
outline the recommendations to the company to have the meaningful contribution to achieve
SDG's. At last this report will outline the importance of the internal and external environment of
the organization.
Identifying the areas in which company develop meet UN SDG's
The Sustainable Development Goals are also known as Global Goals which helps the
universe to end the poverty, protect the countries and must ensure that all the people are living
with peace and prosperity (Pedersen, 2018). These goals are created in order to end poverty,
hunger, AIDS and the inequality against the women. In order to achieve this the country must
have the creativity, technical know how and financial resources from all the parts of world. As
the company is the transportation Plc they must focus on the following areas in order to meet UN
Sustainable Development Goals is as described below:
1. Improving passenger safety and comfort: The safety and comfort has always
been a great concern for the people who used to travel via public transport. This
safety and comfort level are dependent upon the highly variable and the crowd in
the peak hours (Fraisl and et.al., 2020). National express transport must focus on
the safety and comfort level of the passengers. By not discriminating against the
women this will help them to meet the UN Sustainable Development goals in the
market where it is operating.
2. Focus on Revenue: This is the main area for the company that they must focus
on which helps the company to attain the goals in the market. Revenue is the
amount that helps the business to have the proper sales in the market. The cited
organization can increase its revenue by adding the other sources of income and
having the proper use of means of transportation. This will help the company to

have the economic growth in the market in order to meet the Sustainable
Development Goals.
3. Reduce bus emissions: The public in the market is very aware of sustainability in
the public transport as is this the best option to travel from one place to another.
Zero- Emission buses has the direct impact in order to improve the transit rider
ship after the happening of the world (Bebbington and Unerman, 2020). This
helps the company to have the sustainability and have air equality in the market.
The cited organization must also focus on this area which helps the company to
have the sustainable goals in the market. This will make the company to have the
affordable and clean energy in the market in order to achieve the sustainable
growth.
4. Having innovation ad good infrastructure: As the cited organization is
operating in the transportation which used to develop and have innovation in the
market. By having the good facility and comfort in the buses helps to attract the
customers in the market (Leal Filho and et.al., 2020). They must also provide the
discount for the people who can't afford which helps them to reduce the poverty
in the market. As the sustainable development goals are the blueprints which
helps the company to achieve the better sustainable future for all.
Recommendations to have meaningful contribution
The achievement of the sustainable development is must in the organization which helps
them to grow in the market. By focusing on these goals it increases the profitability of the
company in order to have meaningful contribution to have the achievement of Sustainable
Development goals. There are some recommendations that helps the company to grow in the
market is as described below:
1. It is recommended to the company that they must used the less energy which
helps them to reduce the carbon emissions. They can use CNG's which helps them
to reduce the pollution in the market and have clean and clear energy in order to
attain the sustainable development goals (Bouma, Montanarella and Evanylo,
2019). For example, If the cited organization is using CNG this will help them to
reduce the cost of the petrol and helps them to gain good revenue in the market.

2. Further it is recommended to the company that they must grow their own produce
in the market. They must make their buses clean which does not create the water
and air pollution in the market. As the pollution is increasing the company must
focus on the fuel that they are using. This will help the company to have
meaningful contribution in the market (Juma and Khademi-Vidra, 2019). By this
it makes the company to have clean energy in the market which helps them to
achieve sustainable development goals.
3. It is also suggested to the company that they must provide the free services to the
people who cannot afford to travel in such costly buses. As the poverty is
increasing in the market of UK by 1.3 millions. By providing the free services to
people it helps them to save some money and make the company to meet the UN
sustainable Development Goals.
By focusing on the above suggestions it helps the company to have good economic
growth and this used to increase the profitability. For example, if the company is focusing on the
fossil fuel it helps them to have the pollution free environment and makes them to have good
market share in the country. This will make the company to have the good decision- making and
to achieve the sustainability in the market.
Importance of internal and external environment of organization
Business environment is the most important for the company that used to have impact on
the business success. The internal environment refers to the factors that used to have the direct
impact on the day to day operations of the business. The internal factors includes customers,
suppliers, shareholders, employees, etc. These factors has the direct control on the growth of the
organization (Tuan and Rajagopal, 2019). The internal factors of the organization used to
influence the activities and choices of the employees and also affect the behaviour of the
employees. As this is the transport company so the customers are the focus which helps them to
gain the profitability in the market.
The plan and policies of National Express Transport must be made according to the laws
and regulations. The human resource of the company must also be good which helps the
company to have and select and recruit employees which help in reducing the poverty in market.
They must also focus on the financial and marketing resources which makes them to reduce the
wastage of the finance resources in the market (Hole and Snehal, 2019). The cited organization

must also focus on the labour management that is also the internal factor of the company which
helps them to have the proper management related to the work. By having the good relationship
with the employees helps the company to grow in the market. These are some internal factors of
the company that the company must focus on as these are the important which helps the
company to grow in the market. These factors will help the company to know about the working
in the company and will have good impact on the decision-making.
There are some external factors as well which also must be focus by the company as
these factors used to have direct and indirect impact on the effect on the operations of the
business. The external factors on the company used to change on the constant basis that is
beyond the control of the company. The company must track and manage the changes as these
factors affect a lot. As change in the political factors or social changes will affect the operations
of the company. So it is very important for the company to have god focus on the external
environment. As external environment used to play an important role in shaping the future of the
entire business. The change in the technologies may used to affect the profitability as there are
new battery buses which used to consume no petrol and does not affect the environment. So the
organization must also focus on the changing technologies which used to have effect on the
revenue of the firm.
It is very important for the company to focus on the above factors of internal and external
environment. These factors have both negative and positive impact on the company which helps
them to produce the suitable suggestions to handle the situations. It is most important for the
company to examine the external and internal factors before having any changes in the business
plan. By having the systematic business environment it helps the company to have the reduction
in the wastage and have the optimum utilization of available resources in the market (Ristić,
Vukoičić and Milinčić, 2019). This will help the company to have the economic growth in the
market and helps them to meet the UN Sustainable Development Goals. This will help the
company to have the new opportunities in order to grow in the market. By this it will minimize
the weaknesses and the lacking areas by having the good knowledge of the external market.
By examining the internal and external factors it will help the company to know about its
competitors. This will make the cited organization to have the changes which makes them to
grow in the market. The competitors are the big threat for the company as this used to affect the
profitability of the cited company (Tien and et.al., 2019). So it is very important for the cited

organization to know about the internal and external factors which helps them to know about the
changes in the market. This will make the organization to meet up with the objectives of the UN
Sustainable Development Goals and helps them to operate sustainably.
CONCLUSION
From the above report it is concluded about the areas that the company must consider in
order to meet the UN Sustainable Development Goals. Further this report has evaluated about the
recommendations to the company to have the meaningful contribution to achieve SDG's. At last
this report has described about the importance of the internal and external environment of the
organization. By this it will make the organization to know about the various factors which helps
them to grow in the market.

REFRENCES
Books and Journals
Bebbington, J. and Unerman, J., 2020. Advancing research into accounting and the UN
sustainable development goals. Accounting, Auditing & Accountability Journal.
Bouma, J., Montanarella, L. and Evanylo, G., 2019. The challenge for the soil science
community to contribute to the implementation of the UN Sustainable Development
Goals. Soil Use and Management, 35(4), pp.538-546.
Fraisl, D. and et.al., 2020. Mapping citizen science contributions to the UN sustainable
development goals. Sustainability Science. 15(6). pp.1735-1751.
Hole, Y. and Snehal, P., 2019. The significance of pilgrimage tourism to sustainable
development with special reference to the Indian context. African Journal of
Hospitality, Tourism and Leisure. 8(3). pp.1-11.
Hole, Y. and Snehal, P., 2019. The significance of pilgrimage tourism to sustainable
development with special reference to the Indian context. African Journal of
Hospitality, Tourism and Leisure. 8(3). pp.1-11.
Juma, L. O. and Khademi-Vidra, A., 2019. Community-based tourism and sustainable
development of rural regions in Kenya; Perceptions of the citizenry. Sustainability.
11(17). p.4733.
Leal Filho, W. and et.al., 2020. COVID-19 and the UN sustainable development goals: threat to
solidarity or an opportunity?. Sustainability. 12(13). p.5343.
Pedersen, C. S., 2018. The UN sustainable development goals (SDGs) are a great gift to
business!. Procedia Cirp. 69 pp.21-24.
Ristić, D., Vukoičić, D. and Milinčić, M., 2019. Tourism and sustainable development of rural
settlements in protected areas-Example NP Кopaonik (Serbia). Land Use Policy. 89.
p.104231.
Tien, N. H. and et.al., 2019. Solutions for Tuyen Quang and Binh Phuoc tourism industry
sustainable development. Comparative analysis. International Journal of Research in
Marketing Management and Sales. 2(1). pp.101-107.
Tuan, V. K. and Rajagopal, P., 2019. Analyzing factors affecting tourism sustainable
development towards vietnam in the new era. European Journal of Business and
Innovation Research. 7(1). pp.30-42.