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The Tourism System of the State of Uttarakhand

   

Added on  2020-04-13

5 Pages2308 Words68 Views
Introduction Nainital is a famous hill station situated in the state of Uttarakhand in India. The headquartersof Nainital are located in the Kumaon foothills in the Himalayan region. It is a valley comprising of a lake, the shape of which is like a mango. It is surrounded by mountains, the highest of which are Naina towards the north, Deopatha on the west side and Ayarpatha on the southern side (Ministry of Tourism, 2015). Nainital is famous for its beautiful view which can be seen from the top of the mountain peaks. So, in this case study, the analysis of the tourist destination would be provided along with explanation of the reasons why Nainital has become a popular tourist attraction in India. Furthermore, the motivation and satisfaction theories in the context of tourism system and issues contributing to the tourism development will also be stated. The various impacts of the tourism activity along with four policy implications to achieve sustainable tourism will also be specified below. Analysis of Tourist Visitation in NainitalThe tourism system of the state of Uttarakhand has been an attraction for the foreign touristsbecause of its potential for the various tourism and leisurely activities. They constitute about58.2% of the total tourists visiting the Himalayas. Additionally, 21.9% of the foreigners visitNainital for health and yoga purposes. These two groups constitute around 80 % of the totalforeign tourists visiting the place. As a result, it has secured its name amongst the top 5tourist destinations in terms of domestic and foreign tourist arrivals according to the Ministryof Tourism, Government of India (Bansal and Gangotia , 2010).Nainital has become a major religious destination for the tourists. As per the tourism boardthe estimated domestic tourists visit were 18.99 Million and the foreign visits numbered to0.1 Million in the year 2006. The state of Uttarakahand has become a major tourist’sdestination for Australia, UK, Nepal, Germany, US and other European countries. Thedomestic tourism market of India has exceeded the figure of 563 million tourists out of whichthe religious tourism constitutes a major share.The best time to visit Nainital is from February to November. There are 43 places worth visiting in Nainital. Some of them are Nainital lake, Naina Devi Temple, The mall road etc. Itis known as the Lake District of India and situated at 1938 meters above the sea level. Due to its luxurious temperature and favourable climate, it has become a famous attraction for the tourists. The Naini temple is situated on the banks of the Naini Lake in which according to Hindu Mythology, the parts of Goddess Parvati fell while she was being carried by Lord Shiva. Due to this reason, it is considered as one of the 64 Shakti Peeths.Reasons for the attractiveness of destinationNainital is one of the most visited tourist’s destinations in India. Due to its beautiful view it isknown as ‘Switzerland of India’. There are so many attractive places and adventure spots inNainital which are the reasons for its popularity.
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The first and foremost is the ‘Naini Lake’ which is one of the beautiful lakes located inNainital. Due to the reflection of the greenery around the lake, the water seems to be greenin colour. It is divided into two parts –Mallital which is the northern side of the lake andTallital which is the southern side of the lake. It is the best hub for boating and water sportsusing a small yacht. The second destination is ‘Govindballabh Pant High altitude Zoo’. It is one of the famous zooin India since it is specially maintained for high altitude animals. Animals such as Himalayanblack beer, wolves, palm civet cats, barking deer and sambhar are kept in this zoo (Nair andRamachandran, 2016). The third destination is ‘Naina Devi Temple’. It is one the famous temples in India.According to Hindu mythology. When Lord Shiva was carrying the dead body of his wife‘Sati’, one of its eyes fell to form a lake and became one of the ‘shaktipeeth’. The fourth destination is the ‘Snow View’. It is one of the oldest tourist spot and is famousfor its beautiful view. It is 2.5 Kms away from the town and situated at a height of 2270Meters. It can be easily reached by a ropeway and is connected by Mallital. At the snow viewpoint trekking can be done up to the Nainital peak which is the highest peak in Nainital.Apart from this, Tiffin top is situated at a height of 2292 meters above the sea level whichprovides a beautiful view of the Great Himalayas. According to Vérain (2015) the main reason for visiting the place is motivation, expectationand satisfaction of the tourists. These three aspects are interconnected. The past experienceof the tourists changes their expectations and motivations towards a place and as a resultmotivation becomes an aim to visit the place repeatedly. There are various approaches totourist motivation which are –firstly travelling is a response to what is lacking but yet desired.Secondly, destination is a pull responding to motivational push. Thirdly, motivation is afantasy. Fourthly, motivation can be viewed as a purpose (Graham, 1981). Fifthly, motivationand tourism can be viewed as experiences. As this tourist destination can view an increase inthe number of tourists , so it is in the development stage in the tourism area life cycle. Furthermore, according to Maslow’s theory of motivation, the needs of self-actualization andcreativity of the tourists are fulfilled, hence they want to visit Nainital again and again(Crompton, 1979). If the tourists are satisfied they would visit the place repeatedly andrecommend others to visit it. Thus tourism satisfaction has impact on loyalty of the touristswhich helps in the realization of economic goals resulting in increased number of tourists andincome. So, a cognitive –affective model is used to analyse the cognitive evaluations have animpact on the satisfaction level of the tourists. Factors such as emotions and expectations arethe crucial elements having an impact on the satisfaction levels of the tourists (FICCI, 2015).Identification and analyses of the issues related to tourism and destination developmentat the location
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