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Fostering Cultural Tourism in Australia

   

Added on  2019-09-21

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TOURISM1
Fostering Cultural Tourism in Australia_1

Table of ContentsSTEEP ANALYSIS.........................................................................................................................3SCENARIO......................................................................................................................................3Critical Assessment................................................................................................................4Recommendation....................................................................................................................4REFERENCES................................................................................................................................62
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Cultural TourismSTEEP ANALYSISThe STEEP analysis refers to social, technological, environmental, economical andpolitical impact on a particular industry. The STEEP analysis helps in getting to know the impactof external environment on the overall growth of the industry. This will enable proper as well aseffective decision making as to what exactly is required to be done for the industry in longer run(Látková & Vogt, 2012).TechnologicalRapid growth of technology is a very important need of our society, but at the same timepreserving the culture and increasing tourism for that is essential as well to spread the culturearound the world. Technology can be used for enhancing cultural tourism; this includes makingapplications and websites for promoting culture and attracting tourist from around the world. Itcan also be used for branding or advertising bound the various cultural monuments and heritagesites that the country or specific region possess.EconomicalIt refers to the economy of the region or the country. If a country wants to promote itsculture and heritage around the world, it will have to make sure that strong economic policy ismade and proper budget is allocated for the same. If a country is not capable enough to allocateeconomic resources in development, maintenance and promotion of cultural tourism then it isdestined to decline going forward. Therefore, it is an important factor for growth of culturaltourism (Sinclair-Maragh, Gursoy, & Vieregge, 2015).SCENARIOCultural tourism in next 10 yearsThe future of cultural tourism can be quite bright; if there will be proper implementationof right kind of policies from the side of authorities in this regard. As per the report of WTO,around 40% of the global travelling is being done for the purpose of cultural tourism. It is alsoexpected that cultural tourism is going to grow at the rate of 15% going forward. It is alsoexpected that corporate will give this sector priority and will make necessary investments invarious ancillary services related to cultural tourism like hotels, transportations etc (Pham, 2012).3
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