Critically examine the argument that mass tourism is increasingly unpopular with certain social groups in British society

Running head: TOURISM
TOURISM
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1TOURISM
Critically examine the argument that mass tourism is increasingly unpopular with certain
social groups in British society.
There is a slow but steady enhancement in the number of enterprises that came to be
responsible for sustainable development but the current system of mass International tourism has
proved to be uttery unsustainable. The World Tourism Organization of the United Nation has
claimed mass tourism to be stimulant of economic recovery and it generates more than 2.1
trillion dollars as the annual revenues (Garau-Vadell, Gutierrez-Taño and Diaz-Armas 2018). In
many of the Nations in this world, Tourism has become one and only source of foreign exchange
and employment. Due to this reason the media has made a lot of advertisement of the holiday
locations around the world but in the broader level the providers, regulators and the customers
have become addicted to this promise for having pleasure with this cheap and frequent travel
prospects. This has taken a form of willful blindness and leading a mass tourism in a particular
place which has invested more on the advertisement and attracted more people than the
competitors.
In Britain this mass tourism has become increasingly unpopular for a particular social
group which mainly focus on the sustainability factors of tourism. There are some very important
reasons why this mass tourism model has become a concept of argument.
Firstly, the mass tourism is based on distribution, assembly and the consumption of
packaged products which are substitutable for another. This commodification of places or
products which should be unique, are becoming aggravated by application of cost cutting
strategies by the industries for homogenization, automation and standardization (Zhu et al.

2TOURISM
2017). Tourists are visiting those places which the company wants to see them. Therefore, they
rarely get the chance for standing in wonder.
Secondly, there are some youthful destinations which have low barriers of entry as well
as zero regulation which encourage the rapid growth as well as speculation in the tourism
industries. Therefore, the local politicians and local developers are getting benefited enormously
due to this growth. These self-interested people are rarely stay long enough to cope up with the
problems due to over capacity as well as volatile demand of those places.
In Britain the residents of the tourism Hotspots who once had welcomed the initial influx
of the visitors have started to find that the cheap travel is not reducing their costs. These travelers
are causing land, water, food, housing as well as infrastructure prices increase at the rate of
correlating the declaration in the tourism operators’ margins. Therefore, more tourism is meaning
less benefits to this host communities.
For the particular social community of Britain have pointed out that the issues of waste
water scarcity, carbon and other externalities. These have been affecting the overall environment
of the places. In addition to this, the government is not being able to acquire the carbon related
charges and taxes on the aviation fuel from the Airlines (Throsby 2016). Therefore, the profit
margin both economically as well as environment Delhi have been reducing. therefore, mass
tourism is seen to be an evil for the development of the nation.
What is the role of culture in managing tourism destinations?
In this Global context, the impact or role of culture in tourism industry is considered to be the
most essential factor. In tourism culture has become one of the major drivers for destination
attractiveness as well as competitiveness. The cultural factors are having the broadest influence