Tourism Transport in Denmark

This document discusses the strategies for better connectivity and mobility in Denmark's tourist places and commuting between them. It explores the planning of a design strategy for tourism mobility, enhancing the built-up in small towns, and strengthening the relationship between airports, train stations, bus terminals, and hidden tourist spots. The document also suggests a design theme for tourists relating to the region's history and natural surroundings.

Running head: TOURISM TRANSPORT IN DENMARK
Tourism Transport in Denmark
Name of the Student
Name of the University
Author Note

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Contents
Introduction:...............................................................................................................................3
Methodology..............................................................................................................................3
Discussion:.................................................................................................................................4
-Better Integrated and Connected Tourist Places and the commuting between them............4
-Planning of a Design Strategy for Tourism Mobility in the region......................................5
-Achieving the planned results concluded from the analysis of data collected based on
evidences and tourist’s live experiences................................................................................6
-Enhancing the built up in The Small Towns in surrounding big cities attracting tourists to
promote the economic and social vitality...............................................................................7
-Strengthening the relationship between Use of Airports, train stations, bus terminals and
the hidden or less known tourist places..................................................................................8
- A Design Theme for Tourists relating to the region’s history and natural Surroundings.. .8
Reflective Section:.....................................................................................................................9
-Reflection on the strategies for integrating and connecting tourist places and commuting
between them:........................................................................................................................9
-Reflection on the results from the interviews:....................................................................10
-Reflection on the strategies to develop built up in small town to attract tourists:..............10
-Reflection on how the design process works in ‘reality’ compared to how it is
implemented in the academic environment..........................................................................10
Conclusion:..............................................................................................................................11
References:...............................................................................................................................13

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Introduction:
Tourism is a gradually flourishing industry in Denmark with a gradual increase in the
number of tourists over the last decade as well as an increase in the number of tourism
enterprises and international expenditures from the tourists (Falk and Justenlund 2016). The
industry generates about 82 billion DKK and creates full time job opportunities for almost
150,000 people. A significant amount of the international tourists are from the adjoining
nations of Germany, Netherlands, Sweden and Norway. Denmark is one of the oldest
countries in Europe as is often known as the ‘fairytale country’ for its scenic countryside,
sandy beaches and lively cities like Copenhagen (James and Halkier 2018; ramallah.um.dk
2018). The austere buildings and tourist attractions in Copenhagen have earned itself the
accolade of being the ‘best travel destination’ of 2019 by Lonely Planet (lonelyplanet.com
2018).
The modes of transportation that can be used to travel in Denmark include flight,
railways, roadways and seaways. The countries have several airports and a vast railway
network as well as road networks. The country also has several ferry services that connect
various islands to the ports (Christensen et al. 2017). The interconnected transport provides
an excellent opportunity for travelling in Denmark and can be used to develop the
transportation industry (dst.dk 2017).
The aim of the study is to develop ideas for better connectivity between the tourist
places, planning an effective design for tourism mobility, developing the buildup in small
towns to attract more tourists, developing connectivity between airports, train stations and
bus terminals and suggesting a design theme for tourists in the North and Mid Jutland regions
of Denmark.
Methodology

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For the study a primary qualitative data has been used to collect information about
experiences of the tourists in Denmark. The method of collection of the data was through
interviews with the tourists. Qualitative data has also been collected from government
websites regarding the transportation systems thereby integrating them to develop an idea on
how to improve the mobility of the tourists in the Jutland region of Denmark.
Discussion:
-Better Integrated and Connected Tourist Places and the commuting between them.
The Jutland area is a peninsula that is lined by the North Sea on the west; Baltic Sea
and Kattegat to the east, Skagerrak strait to the north and Germany on the south. Jutland is
geographically demarcated into four regions namely: north, south, east and west. The largest
Danish cities in the Jutland region include Aarhus, Aalborg, Esbjerg, Randers, Kolding,
Horsens, Vejle, Herning, Silkeborg and Fredricia. Each of these cities are well connected
through railways, roadways and ports however it is vital that the transport systems are well
integrated with the tourist places that can help to increase tourists at those places (James and
Halkier 2018).
Discussed below are strategies that can help to develop better connectivity and
mobility in the Jutland region for tourists.
Bus services connecting all the tourist places: Tourist places which are located in small town
surrounding major cities can be directly connected to the city’s bus services thereby
increasing accessibility to those places. Interconnectivity of the bus services to large bus
depots can also help the tourists to visit several tourist spots from each terminal (Anderson et
al. 2017).

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Connecting ferry services to bus services: The ferry services can also provide connectivity
for the tourist places that are located on islands or near the coastlines. The ferry services can
be integrated to the bus service routes by developing bus terminals at ferry ports thereby
integrating the road and water ways (Sørensen2018).
Connecting railway services to bus services: The roadways can also be connected to the rail
routes by developing the bus terminals near the railway stations that would allow rail
passengers to easily avail bus services to various locations not connected by railways (Li et
al. 2017).
Battery operated small vehicles: In remote regions road connectivity can be increased
through small battery operated vehicle service for the tourists. This can help to connect
locations which do not have good road transportation (Neves et al. 2018).
Travelers pass systems: Travelers pass system can help the travelers and tourists to commute
between various transportation networks without having to purchase tickets every time.
Instead a single ticket can be used in road, rail or water transport within the Jutland region
(Jensenand Svendsen 2017; Giustolisi 2017).
-Planning of a Design Strategy for Tourism Mobility in the region
One of the most attractive tourist spots of Denmark also its capital Copenhagen sits on
the costal island of Amager and Zealand with over 1 million visitors every year. The most
preferable way to reach Copenhagen is via air. Copenhagen International Airport is less than
15 minutes from its city center via metro of trains. There are three main cruise terminals
Langelinie, NordreToldbob and Ocean Quay and a vast options of buses connecting them.
The metro services are also a quick and easy way to commute within the region (Jensen and
Svendsen 2017). Having the option of a tourist pass which grants tourist get one single ticket

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which will allow them to travel freely and without having to undergo the hassle of buying
new tickets for every mode of transportation could amp up the tourist satisfaction. Also the
inclusion of prepaid cabs at the airport and terminus for those who choose more luxurious
way to getting around the city. Directly from the international Airport tourist can get different
buses depending on the time of the day to Copenhagen central station. But the easiest way is
to take a train to the City center. Copenhagen has efficient railway system and is connected
directly to the airport terminus 3. Once in the city center tourist can have the city tour via
bike tour, boat tours or rentals, bus tour or walking tour. The city pass can be included and
can be up to the tourist preference on which one they want to choose. Also the option of
booking hotels at the tourist booth for foreign tourist who cannot book it in advance to lessen
the hassle of trying to find a suitable stay (Anderson et al. 2017).
-Achieving the planned results concluded from the analysis of data collected based on
evidences and tourist’s live experiences.
According to the 2017 survey done online on social media and several tourist
interviews, one of the most popular positive feedbacks was the accessibility of the city pass
once they reach the international airport. This pass not only gives them access to the whole
city for a particular period depending on the ticket. It also eliminates the hassle of having to
buy separate tickets for each mode of travelling. Tourist also like the local bike ride tour
along the city coastline. It gives the special feeling of being a local. The bike lanes must be
well maintained and clean and tourist guide maps and bulletin would help the tourist move
around the city effectively. The easy access of fast food joints and local Danish delicacies are
available all over the city (Sørensen 2018).
One of the main concerns of tourists in the region is the lack of English signs in the
city. This can be eliminated by the introduction of the city map in 30 different language and

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not only English. This would give confidence to the non-English foreigners to travel at easy
in the city, the map would have all the information of the sightseeing options and the metro
and cruise information. Also the bus timing and route information should be clearer and the
route must be explained with graphics (Jensen and Svendsen 2017).
-Enhancing the built up in The Small Towns in surrounding big cities attracting tourists
to promote the economic and social vitality.
Copenhagen being one of the top tourist spots of the world overshadows the smaller
yet serene towns surrounded. Hillerød, Skovshoved, Køgeand Elsinore. These towns are all
connected to Copenhagen via train. Though these places are still lesser known, but it holds a
great cultural value in Denmark. For example the town called Elsinorewhich is a 45 minutes
train ride from Copenhagen, where Hamlet’s Castle is located. More tourism would help
development of these smaller towns. With better road systems, metro lines and enhancement
of the railway systems. The inclusion of more cruise systems and ferries within the coastal
areas would attract more tourist (Giustolisi 2017). The information of such lesser known
towns and villages would should be promoted more online and have tourist agencies offer
deals and expose more tourist to such areas. The development of more tourism will result in
faster growth in these areas and better connectivity via land, air and sea. These towns are
more secluded from the intensity of the Copenhagen and for some travelers who like more
peaceful and less crowded place these towns and villages should be an ideal place. This is
something that should be used for promotion and should target the right travelers.
Promotional posters should be given out to tourist getting in to Copenhagen, preferably at the
airport booth where city pass is available. This would magnify tourism in these places
(Anderson et al. 2017).

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-Strengthening the relationship between Use of Airports, train stations, bus terminals
and the hidden or less known tourist places.
Copenhagen international airport has a great connectivity options for travelers. Buses,
trains, metros and cabs are available easily. Trains and metros have time limitations whereas
buses and cars are available 24/7. The awareness of smaller towns and the lack of promotion
done for the smaller towns has been the main reason for lesser tourism in these places. These
towns have heavy cultural value for Denmark (Liburd et al. 2017). That along with the high
tourism promotion done for Copenhagen overshadows these towns. The increase of tourism
in these areas will result in the development of these places. More stations will be built and
better connectivity by air. Introduction of advertisements in the railway stations and airport
terminus will make more travelers aware of these cities. The development of these towns and
villages would have an overall impact on Denmark’s tourism economy. These places lacks
the number of themed site seeing options, also the number of hotels and restaurants are
limited. With higher demand from tourist more employment will be available in these cities
and will strengthen the tourism in these spots (Ren et al. 2018).
- A Design Theme for Tourists relating to the region’s history and natural
Surroundings.
Denmark being one of the three Scandinavian countries has its roots in the Viking
culture. Such cultural reflections can be found all over Denmark. Its castle architecture, local
food and jewelries can reflect such culture. The theme is to go back to its roots, a Viking
themed travel, with locations specific to this. Food and beverages should also give the tourist
a glimpse of the Vikings. Site seeing to the castles and the waterways on boats can provide an
effective and attractive mode travel for the tourists (Giustolisi 2017).

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The medieval history of the country can also be used as a theme for attracting tourists,
incorporating models of various sculptures in the tourist places and references from Danish
folklore. Replicas of mythical figures can also be sold as mementos to the tourists. Some of
the venues can also have people dressed in the cultural outfits to guide the tourists through
various locations thereby engaging their experience of the Danish culture (Falk and
Justenlund 2016).
The introduction of themed bus rides from Copenhagen city to these places and attract
more tourism. Building more metro lines are not an easy task and requires huge amount of
capital. This can only be possible if the tourism rate increased in these smaller towns. This
will not help in further development in the tourism industry but also the overall economic and
social growth (Liburd et al. 2017).
Reflective Section:
-Reflection on the strategies for integrating and connecting tourist places and
commuting between them:
The strategies were aimed towards better integration of the transportation system as
well as enhancing the mobility of the tourists. I believe that larger transportation systems
such as airways and railways can be connected to the smaller systems such as ferry ways and
bus routes. I also think that developing a transportation grid that can integrate multiple
transportation routes can help the travelers to change their commute more easily and change
the mode of transportation from air to rail to bus or ferry can reduce the travelling time.
Moreover, I also believe that battery operated small transport can be specifically helpful to
connect more remote regions and smaller town adjoining the cities while minimizing the
pollution due to emissions.

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-Reflection on the results from the interviews:
Interviews with the tourists were very important for me to understand how they felt
about the existing transport system and what they needed to improve their experience while
travelling though Denmark. The interviews were also important to identify the problems they
faced while travelling and how it impacted their time and energy. By addressing such
concerns while developing a plan for transportation was an effective strategy for me. If these
feedbacks are used effectively, I believe that the transportation system can significantly
improve and help the travelers visit more tourist spots and thus help to further develop the
tourism industry.
-Reflection on the strategies to develop built up in small town to attract tourists:
I believe that enhancing the built up is a necessary aspect that can ensure better
promotion of the tourist spots. Moreover, it can also help to increase the inflow of tourists to
keep inn pace with the development of the tourism industry. With cities like Copenhagen
being listed as one of the best travel destination, tourists to such locations are bound to
increase in the future. Increasing the capacity of tourists in these places can therefore be an
important aspect that needs to be considered by the government and transport department in
my opinion.
-Reflection on how the design process works in ‘reality’ compared to how it is
implemented in the academic environment
The design process in reality was more complicated than I thought than how it is
implemented in an academic environment. I found out that in reality, more variables are
involved in the designing of the transport grid such as how the grid can affect the local
residents, the impact on the aesthetic value of the place, impact of pollution and garbage due

11TOURISM TRANSPORT IN DENMARK
to increased tourists, seasonal variations in tourist inflow and whether it can ensure
sustenance of the tourist grids as well as different political factors. I also understood that the
process of designing also has to go through various stages in real life, including multiple
stages of approval from different governing bodies and authorities such as transportation
department, environmental department andhealth and safety department to name a few. Thus
from such an experience I learnt that the entire process in real life might take much longer
time to complete.
Conclusion:
Tourism in Denmark is gradually increasing which have resulted in an increased
inflow of international tourists in the country. Denmark is considered an ideal tourist
destination due to its cultural history and scenic beauty. However, in order to support better
movement of the tourists in and around the country, it is necessary to develop an effective
plan for tourist transportation by utilizing the existing modes of transportation such as
waterways, roadways, railways and airways. These transportation routes can be
interconnected in the form of grids that can ensure best mobility for the travelers to and from
the various tourist spots. The study proposes strategies for better integration and connectivity
between the tourist places that can help the tourists to commute easily. A design strategy for
mobility of tourists has also been developed and the experiences of tourists have been taken
into account for developing a better transportation system for them. Moreover, thematic
suggestions have also been developed that can attract more tourists at the tourist spots and
enhance their experience of the Danish culture and history.

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