Tourism Trends and Practices: Impact of Innovation on Destination Development

TOURISM TRENDS AND
PRACTICES

TABLE OF CONTENTS
ASSESSMENT 1- ESSAY..............................................................................................................3
.........................................................................................................................................................9
REFERENCES..............................................................................................................................10

ASSESSMENT 1- ESSAY
Tourism industry is considered as sum of all those ventures that directly provide
quality products and satisfactory services to individual person, for purpose of facilitating
companies, pleasuring people, and leisure activities away from daily environment
(Camilleri, 2018). The nature of tourism industry may specify in varied terms as it is
accountable travel to natural areas, which may preserve environment and improve well-
being of local people (Kularatne and et.al., 2021). The structure of this industry is vast,
because it encompasses six key major elements such as tourist boards, travel services,
conferences, accommodation services, attractions and others. Along with that, it may
also include number of companies and ventures, which may perform to grow and make
their target market happy, which is the main accountability of each organization, no
matter how big it was.
There are different forms of trends emerging in the tourism industry, that may put
direct impact on practices of firms that may operate in the chosen sector, with utilization
of key resources. Innovation in the world of business play significant role in the context
of destinations development, in form of improving and increasing the quality of goods
and standard of services. According to, Sørensen and Balsby, (2021) innovation in the
tourism or destination development allow management to provide change and renewals
in the items and services as it is in each area, and facilitate the work of candidates. The
best example of innovation is Artificial intelligence emergence, which provide a lot of
benefits to users such as tourism companies. AI in the recent time, may contribute to
develop a destination and make it beneficial for everyone. For example, Artificial
intelligence assistant and chatbots may have taken the place of travel agent recently,
because this technology allow travellers to book their accommodation, flights and other
types of services. Innovation drives the attention of individual toward adopting new
trends that emerge as outcome of this concept. Robots are falling under the category of
AI innovation, that may enhance the process of destination development systematically.
It may contribute to increase the speed of products deliver and services, which may
make a destination memorable for everyone who may visit the particular place.
YAZICI and TİWARİ, (2021) stated that space tourism is the best example of
innovation that help to develop a destination appropriately. This trend may include

varied terms such as visiting space concentrated museums, travelling to destinations
well-known for stargazing and watching rocket launches, among other space related
practices. Less than a era after Richard Branson and Jeff Bezos kicked off a business
space race in form of blasting into upper atmosphere within few weeks of each other,
the international space tourism market is skyrocketing, with many of organizations in the
recent time offering booking for everything from zero attempt balloon travel (The Future
of Space Tourism Is Now. Well, Not Quite, 2022). It can be stated by the author that
space tourism is another niche market or segments of industry that tend to give
travellers capability to obtain the great experience of space travel and become
astronauts for recreational, business or might be leisure purpose. Space tourism is
considered as scientific innovation that may play crucial role in destination development,
as it may contribute to gain the attention of individuals from local to international extent.
In the view of, Vujičić and et.al., (2022) innovation role in developing destinations
may comprehend in varied terms, such as in form of drone utilization that capture the
area of a destination totally and allow guest to take pleasure of entire view in just one
click. They may utilize drone to capture the images and views around the specific
location, where they may spend a lot of time, with friends or family, away from hectic
schedule. Beerli and et.al., (2021) contradict that solar plants is the best example of
innovation that may support destination development, appropriately. It is fact that when
a person reach to specific destination or location, there are some issues emerge which
people face, like poor network connectivity. Solar plant as innovation concept may allow
individual traveller to overcome this issue in effective way, by connecting them with their
family or friend while staying in a hotel or other accommodation location. It may help to
save the power, which individual traveller may utilize when the power cut happen, they
may utilize this innovation to post pictures and videos, which in turn lead to increase the
popularity of destinations. Tourism sector is one of the fastest and progressive sectors
in the world, as it may play important role in the context of increasing income of GDP for
varied nations. The emerging demand for solar thermal energy in the sector affect
tourism development as well as destinations, in form of increasing customer attention.
Each above trends that emerge in the recent time due to innovation may put
positive impact on tourism sector, totally, in form of increasing the satisfaction of those