Tourism Trends and Practices: Impact of Innovation on Destination Development

This article discusses the impact of innovation on destination development in the tourism industry. It explores emerging trends and practices, such as AI, space tourism, solar plants, and virtual tourism. It also highlights the role of stakeholders, including employees, suppliers, and visitors, in contributing to tourism industry development. The article emphasizes the importance of innovation in enhancing organizational productivity, performance, and consumer satisfaction.

TOURISM TRENDS AND
PRACTICES

TABLE OF CONTENTS
ASSESSMENT 1- ESSAY..............................................................................................................3
.........................................................................................................................................................9
REFERENCES..............................................................................................................................10

ASSESSMENT 1- ESSAY
Tourism industry is considered as sum of all those ventures that directly provide
quality products and satisfactory services to individual person, for purpose of facilitating
companies, pleasuring people, and leisure activities away from daily environment
(Camilleri, 2018). The nature of tourism industry may specify in varied terms as it is
accountable travel to natural areas, which may preserve environment and improve well-
being of local people (Kularatne and et.al., 2021). The structure of this industry is vast,
because it encompasses six key major elements such as tourist boards, travel services,
conferences, accommodation services, attractions and others. Along with that, it may
also include number of companies and ventures, which may perform to grow and make
their target market happy, which is the main accountability of each organization, no
matter how big it was.
There are different forms of trends emerging in the tourism industry, that may put
direct impact on practices of firms that may operate in the chosen sector, with utilization
of key resources. Innovation in the world of business play significant role in the context
of destinations development, in form of improving and increasing the quality of goods
and standard of services. According to, Sørensen and Balsby, (2021) innovation in the
tourism or destination development allow management to provide change and renewals
in the items and services as it is in each area, and facilitate the work of candidates. The
best example of innovation is Artificial intelligence emergence, which provide a lot of
benefits to users such as tourism companies. AI in the recent time, may contribute to
develop a destination and make it beneficial for everyone. For example, Artificial
intelligence assistant and chatbots may have taken the place of travel agent recently,
because this technology allow travellers to book their accommodation, flights and other
types of services. Innovation drives the attention of individual toward adopting new
trends that emerge as outcome of this concept. Robots are falling under the category of
AI innovation, that may enhance the process of destination development systematically.
It may contribute to increase the speed of products deliver and services, which may
make a destination memorable for everyone who may visit the particular place.
YAZICI and TİWARİ, (2021) stated that space tourism is the best example of
innovation that help to develop a destination appropriately. This trend may include

varied terms such as visiting space concentrated museums, travelling to destinations
well-known for stargazing and watching rocket launches, among other space related
practices. Less than a era after Richard Branson and Jeff Bezos kicked off a business
space race in form of blasting into upper atmosphere within few weeks of each other,
the international space tourism market is skyrocketing, with many of organizations in the
recent time offering booking for everything from zero attempt balloon travel (The Future
of Space Tourism Is Now. Well, Not Quite, 2022). It can be stated by the author that
space tourism is another niche market or segments of industry that tend to give
travellers capability to obtain the great experience of space travel and become
astronauts for recreational, business or might be leisure purpose. Space tourism is
considered as scientific innovation that may play crucial role in destination development,
as it may contribute to gain the attention of individuals from local to international extent.
In the view of, Vujičić and et.al., (2022) innovation role in developing destinations
may comprehend in varied terms, such as in form of drone utilization that capture the
area of a destination totally and allow guest to take pleasure of entire view in just one
click. They may utilize drone to capture the images and views around the specific
location, where they may spend a lot of time, with friends or family, away from hectic
schedule. Beerli and et.al., (2021) contradict that solar plants is the best example of
innovation that may support destination development, appropriately. It is fact that when
a person reach to specific destination or location, there are some issues emerge which
people face, like poor network connectivity. Solar plant as innovation concept may allow
individual traveller to overcome this issue in effective way, by connecting them with their
family or friend while staying in a hotel or other accommodation location. It may help to
save the power, which individual traveller may utilize when the power cut happen, they
may utilize this innovation to post pictures and videos, which in turn lead to increase the
popularity of destinations. Tourism sector is one of the fastest and progressive sectors
in the world, as it may play important role in the context of increasing income of GDP for
varied nations. The emerging demand for solar thermal energy in the sector affect
tourism development as well as destinations, in form of increasing customer attention.
Each above trends that emerge in the recent time due to innovation may put
positive impact on tourism sector, totally, in form of increasing the satisfaction of those

stakeholders, who may contribute to make it productive, profitable, progressive and
successful as always. When the solar thermal system is used in the sector, organization
may drive toward conducting practice of making each system up to date, which is
important for them to do that appropriately, without making any major or minor mistake
that create more challenges for them to sustain in the market. The innovation of solar
thermal systems are capable to reshape in destinations and tourism landscape, as it is
expected to become crucial part of corporate tactic of overall industry. The innovation
eager to cut down companies operating costs and usually attract environment
conscious international travellers. Recently, there are many destinations promising
upcoming solar projects that help in their development and success as there are
unpredictable potential to tap solar energy accessible. It is fact that the usage and
implementation of solar systems as innovation may aid to save money once they may
set up in a destination and long life span of each solar panel further encompasses the
fact that these systems are stay and worth the major investment of tourism
organizations.
Chen and et.al., (2021) defines that virtual tourism is recognized in the world of
business as innovation concept that help to develop destinations. It is usually a hybrid
concept that combines notions of virtual tourism, and reality. It may facilitate a traveller
experience, and satisfaction, without having to travel anywhere. It can be said that
virtual tourism may take varied forms and may come in vary level of technological
capability. In the recent time, for purpose of developing destinations, organizations in
the tourism industry utilize this technology and adopt that as innovative concept. It may
work much like a normal video, that help view on social media and channels. It may
refer to interactive video and image that allow user to explore the overall 36 degrees of
a scene and closely view the destination or location. This trend may put positive impact
on tourism firms in form of driving their attention toward using virtual tourism approach
and gain the attention of potential as well as profitable visitors who may contribute to
make destination progressive.
Innovation helps to provide changes in good and service in tourism sector as it in
every area, helps to promote, facilitate the work of tourism employee and marketing the
unknown and incorporates the customer into the production process. Innovation is

essential for all stages in development whereas different types of innovation plays key
role in several stages.
Marketing in such industry described as policy promoted by tourism enterprise,
through constantly exploring conditions of tourism market for both current and future. It
aims to determine continuous adaption of own offers to such conditions in order to fulfil
the requirements and realization on the basis of cost effective economy activity. In
tourism, it requires the specific knowledge of exigencies and trends of market. The
positioning in supply of tourism producing according to their structure, size and demand.
In tourism industry it involves all the measures through which management of tourism
company investigate product market relation by directing and organizing on the basis of
economic activities which is concerned essential to evaluate about potential customer
and alter into actual demand. Marketing is essential for driving the attention of tourism
toward the particular destination and mostly targeting the potential visitors.
In elaborating to the market strategy, different type of people may take interest in
services. Identifying the key segments and being creative for providing better offering
my making use of social media platforms to appeal the target audience. The important
term of applying the marketing strategy is to know about the visitors. In the view of,
Goffi, Cucculelli and Masiero, (2019) destinations can make use of mobile GPS data to
identify the demographic and psychographic insight of visitors which would reveal
variables like age, gender, income range. Also, for their lifestyle measures are related
with psychographic measures. Thus, applying such measure will carry out how
marketing strategy would be better implement to target more audience for developing
the destination more appropriate for tourism. Apart from this creating the destination
video which would appeal to right tourist, videos are one of the most common as well as
advantage way for promoting and receiving information. Some additional videos should
incudes about local providing insight to favourite place for dinning, exploring and
shopping and tips about getting around city. Similarly, this would be natural fit for
sharing on social media which would add nice mix of photos and videos to feed.
Thus, impact of technology is much more essential at business level, if no one is
interested in destination it doesn't matter how easily holiday can be planned and
booked. Effective source of technicology drives individual attention to select appropriate

destination. According to, Wang, Luo and Huang, (2020) the most significant the
technology affect amount of visitors by possibilities to change and build destination
image, for the same social media is the key to success. It makes opportunities for
reaching billions of people and it can also encourage people to take part in destination
marketing campaigns and makes it possible to interact with people.
There are different stakeholders available in the tourism industry, among which
each stakeholder it able to take part in sector development in appropriate and
systematic manner. Employees are the best stakeholders, because they are productive
and effective in varied manner. Each candidate in the tourism industry is able to take
essential part in term of working productively and systematically, which enable them to
reach desire outcomes. According to, Sinulingga, (2021) an employee is valuable for
overall industry growth and success in the corporate world. As they may have those
skills and abilities that allow a company to grow rapidly and gain competitive
advantages, which is not quite challenging task for them to do that. Recently, it is
important to have skilled and experienced workforce, because they are able to reach
desire outcomes in form of working productively according to structure of work. In
tourism industry growth and success, they may play important role in form of making
those achievable commitments that bring unpredictable advantages for tourism
organizations. Candidates are always tend to grow and make their companies
progressive, for which they may attempt to develop, improve and utilize number of skills
appropriately.
On the other hand, VU, LAM and PRABHAKARAN, (2021) stated that suppliers
who may supply quality products for purpose of tourism, destination and overall industry
development are the best stakeholders, who may contribute to make ventures aim and
objectives as well as commitment achievable. They may understand the need and
requirement of target audience, and take decisions to supply raw materials and other
products accordingly, which in return lead to increase tourism industry productivity and
operational efficiency. For destination and tourism development varied resources are
required and suppliers are the only effective source how may provide each resource on
time, that support enhance the development of destinations rapidly.

Visitors or travellers are also included in list of stakeholders who may support
and take part in tourism industry development effectively. As they are able to conduct
word of mouth promotion, which attract more people toward destinations visit. It may
help in development of each destination appropriately, which may contribute to grow
economy along with a nation.
On the basis of above discussion, it has been concluded that trends identification
has enabled tourism organizations to sustain for longer in the world of business, as it
has enhanced their performance and improve the same. In the context of their growth,
innovation has contributed in greater manner, it has enabled management to take
pleasure of increasing customer base, which is not that easy for any company to do that
appropriately, because of varied reasons. Innovation has impacted tourism sectors and
developed destinations, in form of increasing organizational productivity, and
performance level. It has supported to maximize profitability and consumer satisfaction
level, along with other things like operational effectiveness or efficiency. By summing up
above analysis, it has been summarized that innovation played significant role in regard
to further destinations' development, because it contributed to boost the power and
effectiveness of ventures, to do their best in the field where the growth and success
factors are accessible in bulk.
There are different approaches and techniques accessible in the corporate world
that tourism industry and companies that working under that may adapt to grow rapidly
and effectively. They can take initiative to form a team of skilled and talented people,
who are able to use advanced systems like Artificial intelligence, which enable them to
promote venture from national to international level that is really very important. It is one
of the best ways or ideas that help in the context of further development of destinations,
which in turn lead to increase customer base, retain and gain the attention of new
potential guest.
Furthermore, they can take approach to utilize artificial intelligence for purpose of
consumer satisfaction in the hotels, resorts and other destination places, which can
enable management to keep customers entertain, which is also important along with
other practices and activities that they are accountable to conduct in appropriate and
systematic manner (Wang, Luo and Huang, 2020). In the recent time the utilization of AI

in each and every field, can bring several benefits for companies, either small or large,
in form of generating revenue and increasing speed of their performance. When the
services in the tourism industry provide by the robots, individual customer prefer to visit
the companies, because they always tend to obtain great experience of their vacation. It
is the best source for sector to provide them things according to their expectations.
Robots in the tourism companies may utilize in form of serving foods and taking
payments, without consuming too much time and efforts that directly affect visitors
experience and brand image in their mind. The consideration of strategic suggestions
and ideas allow tourism industry to grow further in appropriate manner. It can take
benefits of varied opportunities that are accessible in the market, which in turn lead to
generate revenue and increase profits.

REFERENCES
Books and Journals
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winter sports destinations: guest, resident and non-visitor preferences. In 19.
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Camilleri, M. A., 2018. The tourism industry: An overview. Travel marketing, tourism
economics and the airline product. pp.3-27.
Chen, Y and et.al., 2021. Research on users’ participation mechanisms in virtual
tourism communities by Bayesian network. Knowledge-Based Systems. 226.
p.107161.
Goffi, G., Cucculelli, M. and Masiero, L., 2019. Fostering tourism destination
competitiveness in developing countries: The role of sustainability. Journal of
cleaner production. 209. pp.101-115.
Kularatne, T and et.al., 2021. Tourists’ before and after experience valuations: A unique
choice experiment with policy implications for the nature-based tourism
industry. Economic Analysis and Policy. 69. pp.529-543.
Sinulingga, S., 2021. Tourism & Covid-19 (Coronavirus Impact Inventory to Tourism
Stakeholders in North Sumatera). Budapest International Research and Critics
Institute-Journal (BIRCI-Journal) Vol. 4(1). pp.170-179.
Sørensen, F. and Balsby, N., 2021. Brokers and saboteurs: Actor roles in destination
innovation network development. Tourism Planning & Development. 18(5).
pp.547-572.
VU, H. M., LAM, T. M. and PRABHAKARAN, S., 2021. Perceptions of key stakeholders
towards sustainable tourism development: A case study in Mekong Delta,
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Vujičić, M. D and et.al., 2022. Keeping up with the drones! Techno-social dimensions of
tourist drone videography. Technology in Society. 68. p.101838.
Wang, R., Luo, J. and Huang, S. S., 2020. Developing an artificial intelligence
framework for online destination image photos identification. Journal of
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Wang, R., Luo, J. and Huang, S.S., 2020. Developing an artificial intelligence framework
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YAZICI, A. M. and TİWARİ, S., 2021. Space tourism: An initiative pushing limits . Journal
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Online
The Future of Space Tourism Is Now. Well, Not Quite. 2022. [Online]. Available
Through: <https://www.nytimes.com/2022/05/07/travel/space-travel-

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