Tourist Destinations Assignment: Tourist Attraction Analysis

Added on - 06 Jun 2020

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Tourist AttractionAnalysis
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 : Key issues and Challenges in managing marketing operations within the tourismsector................................................................................................................................................3TASK 2 : Analysing Marketing practice with the applications of various concepts and tools.......6Marketing Mix for the Athens Tours..........................................................................................6Current Marketing Practices of Tourism industry......................................................................8TASK 3 : Understanding of the mechanisms for control within marketing management.............10CONCLUSION.............................................................................................................................12Books and Journals..................................................................................................................13
INTRODUCTIONThis report is in context to marketing management within the tourism sector.The study will identify the key challenges in managing marketing operations.Marketing operations within the tourism sector is very necessary in order to attractmore tourists and increase the market opportunities. Marketing operations helps anorganisation to inform and promote their products or services in the market.Tourism is a highly competitive industry in today's world, therefore they requireeffective marketing strategies for sustaining the market position. The report willdetermine the concepts, metrics and tools which are used to analyse the marketingpractices. Furthermore, this report will describe the mechanisms for controllingmarketing management.TASK 1 : Key issues and Challenges in managing marketing operationswithin the tourism sector.Marketing operations or activities are major elements of an business ororganisation. In order build a effective image in a market every company in everysector needs to develop attractive marketing strategies or operations for promotingtheir business, products and services(Lomova and et.al,2016).Tourism organisationsor companies also need to create a marketing strategy using various theories andtools to increase the popularity of the business as well as attract more customersfor using the services related to tour and tourism. The marketing strategies used byany organisation needs to be properly developed to reduce the risk of failure. Thereare many issues and challenges that an tourism organisation faces while managingthe marketing operations which are as described below -Market Segmentation and Overlapping Brands– Market segmentationhas been increased due to the focus of lodging chains on specific needs oftravellers. Furthermore, Brands overlapping is also a issue in managing themarketing operations. Due to increased brands and competition within
tourism industry the ability of tourists to differentiate among various tourismcompanies has been decreased(Weeden,2014).This created a major challengefor the tourism organisation in managing their marketing operations as theyneed to ensure that the marketing strategies adopted by them are better thanthat of the competitors.Global reach– The Tourism companies needs to have a global reach,tourist can be from any country or area across the world. The companiesneeds to attract these multinational tourists in order to encourage them inusing the services while travelling to various countries. Therefore, thetourism companies face a major challenge or problem in managing themarketing activities in such as way that it attracts the tourism at a globallevel and international market. This is a very major issue that arises whilepractising the marketing operations and managing them effectively.Lead generation– The tourism countries struggles a lot in generating theleads, due to this companies are losing the ability to attract future customersand clients(Borden,Coles and Shaw,2017).This struggle leads to decrease in salesof the organisation. This causes a issue to manage the marketing activities ina effective way. It is important for every tourism company to generate theleads or customers in order to encourage the target customers in using theservices which as a result increases the sales or profitability.Generation gap– The marketing strategies are developed to promote theproducts and services in the market. It is important to understand that themarketplace includes people or customers with different age groups such asolder, adults and kids. The marketing operations should be able to attract orgain attention of people from every age group, this a huge issue that thecompanies faces. Marketing operations needs to be managed in such as waythat it can attract the customers from all the generations. This leads to a
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